1 FIND YOUR FREEDOM® 1 1 FIND YOUR FREEDOM® UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE SOLUTIONS 1 1 FIND YOUR FREEDOM®
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UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS
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UNITED COUNTRY OVERVIEW Innovating real estate since 1925
More lifestyle real estate experience than any other organization in the U.S. ($2.5 billion annually)
The #1 web marketing company with over 1,700,000 visits per month to our over 1,200 proprietary web sites
More than 600 offices with over 4,000 associates Largest real estate & auction
company in the U.S.
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U.S. and Global Marketing Campaigns
National Advertising of Properties– Exclusive Catalogs (3)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio
Public Relations
Website Development and Implementation
Advanced Internet Marketing
Search Engine Optimization (SEO)
Lead Generation and Management
#1 Ranked Real Estate Franchise & #19 Overall Franchise (2009 Allstar Franchise Ranking, Allbusiness.com)
Recognized by The Wall Street Journal inthe top 1% of all franchises
Over 85 Years of Innovation and Experience in Marketing Real Estate
UNITED COUNTRY OVERVIEW
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UNITED COUNTRY OVERVIEW The most comprehensive and
effective real estate marketing system in the U.S.
Conventional sales methods Auction services Proprietary database of over
300,000 buyers of lifestyle properties
Proprietary media assets – 3 real estate lifestyle publications– 1,200+ websites
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UNITED COUNTRY OVERVIEWListing Data 276 Bed & Breakfast Property Listings $157M Value of Bed & Breakfast Property Listings 6,883 Bed & Breakfast Property Acres Listed
Sales Data $11M Annual Bed & Breakfast Sales $1.65M Largest Bed & Breakfast Sale $298,516 Average Bed & Breakfast Sale
Buyer Leads 3,072 United Country Exclusive Bed & Breakfast Leads 30,000+ Bed & Breakfast Property Institutional and Individual
Investors
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UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUP
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UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUP
For the past twenty six years, Pamela Lanier has been at the forefront of the travel industry especially in print and Internet publications. She is promoted as the “undisputed leader in the Bed & Breakfast industry” and is the author and editor of over 12 travel guides and 5 cookbooks, including The Complete Guide to Bed & Breakfasts Inns and Guesthouses, International which is currently in its 26th year and has sold more than 2 million copies worldwide –making it one of the best-selling travel books of all time.
Pamela Lanier, National Director ofUnited Country’s Bed & Breakfast Real Estate Group
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UNITED COUNTRY’S BED & BREAKFAST REAL ESTATE GROUP
Pamela is the director of Bed & Breakfasts, Inns and Guesthouses International, with a membership of over 8,500 inns. This is the largest organization dedicated to promoting the Bed & Breakfast Industry worldwide. Her websites www.Travelguides.com and www.lanierbb.com, online leaders since 1992, were rated Best Bed and Breakfast site by Yahoo IL. Pamela also edits several newsletters, gives interviews to diverse publications, appears on travel specials for CNN, sits on three councils of the American Hotel and Lodging Association (AHLA), and speaks at numerous travel, publishing and hospitality conferences around the world.
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technology, titlesignage 1031 exchange
on-line print solution
specialty printing
lifestyle media partner
land stewardship and property
marketing
internet optimization agency
land stewardship and property
marketing
on-line auctions
on-line postings
UNITED COUNTRY’S STRATEGICPARTNERS
student leadership
home mortgage
land finance home warranty
agricultural equipment preferred client pricing
equine nutrition
commercial property marketing
national TV and radio marketing
bed & breakfast property marketing
partner
equipment finance
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UNITED COUNTRY’S BLENDED MODEL OF REALESTATE MARKETING
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TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES
• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average
visit time– 120 million hits per month
• Over 1,200 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets
• Extensive advertising on 3rd
party relevant websites
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EXCLUSIVE BED & BREAKFAST PROPERTYWEBSITE
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SEARCH ENGINE INDEXING AT THE LISTING LEVEL
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Objectives:1. Ensure UC office listings are on the most searched general real estate sites2. Ensure buyer information is protected for UC officesPrimary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites
Note: These sites are in addition to over 1,200 owned sites and 160 3rd party sites.
AUTOMATIC UPLOADS TO THE BIGGESTREAL ESTATE SITES
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United Country's iPhone app allows you to:
– Search the nationwide United Country MLS for lifestyle, recreational properties and auctions.
– Search all fifty (50) states and Costa Rica for currentand upcoming Auctions.
– Find Your Freedom by creating your own search to track property you are dreaming about.
– Easily view properties for sale near you along with property details, photos and prices with this powerful new rural real estate tool.
IPHONE APP
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OPTIONAL ENHANCED MARKETINGSOLUTIONSSM
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PUBLIC RELATIONS
Development of press releases
Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet
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More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings
– Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Sampler, Lifestyle Catalogs &
Business Bulletin– Advertising on the #1 Country Real Estate website and over 1,200
office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency
– Regular advertising in over 160 3rd party websites, 65 magazines and 100 newspapers
– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally
Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation
VALUE TO OUR CLIENTS
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Property Marketing
DifferentiatedClient
Experience
• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs
Technology
• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools
Ancillary Services Geographic Reach
VALUE TO OUR CLIENTS
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UNITED COUNTRY’S BED & BREAKFASTREAL ESTATE SOLUTIONS
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