UNIT- V SPSS
UNIT- V
SPSS
Cont…
Advanced Data Analysis
Techniques• Predictive Modeling
Predictive modeling looks at how one set of variables predicts another
variable.
• SegmentationThe goal of this method is to find groups of people who gave similar
survey responses, with the overall aim of developing strategies that work
specifically for that particular group of people.
• Perceptual MappingThese charts illustrate the relationship between various categories in
a survey.