UNIT 4 They want a taller model. Goals Unit 4 They want a taller model. Asking for and getting information in a store Making comparisons Explaining problems.

UNIT 4They want a taller model.

UNIT 4They want a taller model.

Goals

Unit 4Unit 4They want a They want a taller model.taller model.

Asking for and getting information in a store

Making comparisons

Explaining problems with clothes

Making choices

Contents

Contents

1. Warm Up

6. Listening in Context

7. Reading

8. Writing

Contents

2. Conversation

3. Grammar in Context

4. Grammar in Context

5. Vocabulary in Context

9. Putting it Together

1. Warm up

A. Label the picture using the clothing vocabulary.

pants: [pænts]

裤子

shirt

tie ： [tai] 领带

Jacket: [‘dʒækit]

夹克 , 外套

shoes

1. Warm uphat

hood: [hud]

兜帽 ; 风帽

glove: [glʌv]

手套

scarf: [skɑ:f]

围巾 ; 披巾

sweater: [‘swetə] 毛线衣coat

skirt

boots:[bu:ts] 靴子

T-shirt

sun-glasses

shorts:

[ʃɔ:ts] 短裤

sandals: [‘sændl] 凉鞋

1. Warm up

B. PAIR WORK. Make a list of the clothes your partner is wearing.

top

mini-skirt

capjacket

jeans

sneakers

hat

dress

beltvest

sandals

1. Warm up

C-2. Listen again and choose the picture not mentioned.

D. PAIR WORK Discuss. What clothes do you like to wear?

2. Conversation— Can I try a shorter length?A. Listen to the conversation.B. Answer the following questions. 1. Are the twins short? 2. What is Stacey’s problem? 3. Did Casey agree with Stacey? What does Casey think?

Reference answer:

1. No, they are not short.

2. She thinks she’s too short, because she didn’t get the modeling job.

3. No, she didn’t. Casey thinks Stacey needs a better job but not a better body.

2. Conversation— Can I try a shorter length?C. Listen and fill in the blanks with what you hear.G (Salesgirl): So, how do those pants fit?S (Stacey): Um, I think they’re . Can I try

a ?G: Sure…Here you are. They’re .S: Thanks. Do you have a pair , too?G: I’m sorry. We don’t have that color in your size.S: Look at me, Casey. I’m .C (Casey): What are you talking about? We’re not short.S: Not you. Me.C: But we’re twins. We’re , and we’re not short…Stacey, ?S: I didn’t get the modeling job. They want a model. Casey, I need a .C: That’s crazy. You don’t need a better body. You need a better job.S: Yeah, right. .

too long short length

on salein green

too short

the same height

what’s the mattertaller

better body

That’s what you say

2. Conversation— Can I try a shorter length?

Language points

★ try on : to put on (a garment, hat, shoes, etc) to test the fit, examine the appearance, etc. 试穿、试戴（衣服、帽子、鞋子等）

eg. The pretty girl is trying on a new hat.

★ on sale: AmE at or in a sale [ 美 ] 减价出售 eg. I got this hat on sale; it was very cheap.

★ in one’s size: a set of standard measures according to which goods are produced that fit sb 符合某人尺码的（衣服等）

eg. We stock dresses in women’s and children’s sizes.

Culture note

2. Conversation— Can I try a shorter length?

CULTURE NOTE:

Shopping for Clothes

In the U.S. and Canada, shopping for clothes is a popular pastime for women. Because many women feel uncertain about current styles and how they look in them, they like to take a friend along to give advice on choosing clothes.

D. PAIR WORK Discuss.

1. Do you like shopping as pastime?

2. Would you like go shopping by yourself alone or ask a friend to go with you?

3. Grammar in Context Making comparisons

(1) 原级 as … as … / not so/as … as …

The paper is as white as snow.

He doesn’t run as fast as he used to.

The manufacturer claims that this model of computer is twice as powerful as earlier models. ( 倍数… times + as…as…)

She is as clever a student as any other one in the class. (as+ 形容词 +a (an)+ 单数可数名词 +as)


（ 2 ）比较级

Note: 以“ -y, -ow, -er,-le” 结尾的双音节词可直接后加“ -er”.

e.g.: healthier; narrower; cleverer; simpler


（二）比较级形容词、副词的比较级 + than

Blood is thicker than water.

That model is much more expensive than this one.

This model is less expensive than that one. (=This model is not so expensive as that one.)

The cost of the air fare is higher than that of the rail fare. ( 注意对比东西的同类性 )

The more you use English, the better you master it. (the+ 比较级… the+ 比较级 : 越…越… )

Note: 本有比较意义的词不用变比较级，后接 to: junior; senior; inferior; superior; anterior; posterior; prior

e.g.: Tom is junior to my English teacher.

汤姆比我英语老师的年资浅。

Exercise: Correct the errors in the following sentences, if there’s any.


1. He is far intelligent than his younger brother.

2. The price of a new brand car can run so high as $100,000.

3. Our income was 45% greater than in 2000.

4. The more you pay, the more happy you will feel.

5. Of two visitor, Tom stayed the longest.

more

that

happier

longer

as


expensivesmallheavyeasy softlongoldfastweak

cheapbiglighthard/difficulthardshortnewslowstrong

Practice A. Look at the pictures. Think of other adjectives to describe the objects.


Practice B. PAIR WORK Point to a picture. Compare. Take turns.

A: The blue dress is more expensive than the red one.

A: The ____ is ____ than the ____one.

B: So, the ___ is ___ than the ____ one.



4. Grammar in Context Explaining problems with clothes

too + adjective and not … enough

A: Do you like this dress?B: No, it’s too tight.OR: No, it’s not loose enough.

A: Do you want to buy that hat?B: No, it’s too big.OR: No, it’s not small enough.

“too + 形容词” 表示 “太……，过于……” ,

not + 形容词 + enough 表示 “不够……”。Example: -- Can I drink this cup of coffee?

-- No, it’s too hot. It’s not cool enough.


“too + 形容词” 表示 “太……，过于……” ,

not + 形容词 + enough 表示 “不够……”。

Practice A. PAIR WORK Explain why they don’t like or want these items. Use words like small, big, tight, loose, long, or short.

pants

long; short

A: Do you like the sweater?

B: No, it’s too small. / No, it’s not big enough.

sneakers

big; small

jacket

short; long

shirt

tight; loose

skirt

loose; tight


5. Vocabulary in Context Describing clothes

loose, relaxed fit

tight, snug

V-neck, feminine style

round neck, classic style

long sleeve, casual style short sleeve,

light top


polka ['pɔlkə] dot ( 带波尔卡小圆点的 )

Word bank—designs:

striped [straipt]( 条纹的 )

checked [tʃekt] ( 方格的 )

plaid [plæd] ( 彩格呢 ; 彩格布 )

solid ['sɔlid]

( 立体图案的 ) flowered ( 带花的 )

print [print] ( 印花的 )


Word bank—shoes:

low heels [hi:l] ( 低跟的 ),rounded toes [təu] ( 圆头的 )

laces( 系带的 )high heels( 高跟的 ), pointed toes ( 尖头的 )

Word bank—decorations:

painted ['peintid] ( 彩绘的 )

embroidered [im'brɔidə] ( 绣花的 )

beaded ['bi:did]

( 带珠子的 )


dark ( 深色的 )

Word bank—colors:

bright( 明亮的 )

pastel [pæs'tel] ( 柔和的 )

light ( 浅色的 )

The girl is wearing a ___________ sweater, a pair of _________, a _____________________ and a _____________.

The boy is wearing a ____________________________,

a _________________ and ____________.


white longjeans

green beaded scarfpink bag

long-sleeve printed T-shirt with hood

dark blue jacketa cap

Exercise 1: Fill in the blanks.

Exercise 2: GROUP GAME Guess who is being described?

Describe the clothes of one of your classmates in the above patterns and ask students to do some guessing.


long short sleeve

loose (e.g.)

Culture note


CULTURE NOTE:

Exchanging Purchases

In the U.S. and Canada, stores will generally exchange items that have been purchased if they are the wrong size or there is a problem with the item. Usually, the customer brings the item back to the store with a sales receipt, and can get a different size or style of the same item. Some stores also allow customers to return clothes that haven’t been worn and get their money back. Exchanges and returns are common with Christmas presents, because items are the wrong or the person already owns something similar.

6. Listening in Context

A. Listen to the advertisement for Warner’s Department Store, and write the number of the floor where you can find the following items.

4 1

2 3

A. Spot the difference—Can you find out what are the differences between these two pictures?

7. Reading Comparison shopping

7. Reading Comparison shoppingB. Read the advertisement. How much is the difference between the prices of the two outfits?

7. Reading—language points

wonder: ['wʌndə] v. 想知道 , 对 ... 感到奇怪 ; n. 惊叹 [U], 奇迹 [C] e.g.: 1. I wonder whether you like this cashmere sweater .

2. We wonder that the little boy is a university student. 3. Athens was a place of wonder and beauty.

spot: [spɔt] n. 斑点 , 污点 , 地点 ;v. 发现 , 认出 e.g.: 1. The boy's white shirt was marked up with spots of ink.

2. This is the spot where the two trucks crashed.

3. Andrew spotted the advert in the paper. on the spot 在现场 : Journalists on the spot reported no progress.

Seen at a recent fashion…, this sporty skirt in rich,…seen: 作为过去分词表示“被动”；句子中的逻辑主语“ this sport

skirt” 与“ seen” 是被动的关系。e.g.: Spotted by police, the men had to confess to Mary's murder.

bargain: ['bɑ:gin] n. 协定 , 特价商品 ; v. 谈判 , 讨价还价 e.g.: 1. Tom made a satisfactory bargain with his mother. 2. He bargained with the school to rent the stadium in a low price.

7. Reading Comparison shoppingC. PAIR WORK

8. Writing—advertisements

1. How to write Advertisement

广告（ Advertisements, 缩写词为 ads ）含有广而告之之意。主要刊登在报刊杂志，或以大字报的形式张贴在公共场所，向社会、公众宣传介绍、商品、某事或某物以及各种类型的活动，让社会各界人士对其所认识、了解、理解或信任，引起大众的注意并蒂奇有所钟爱、信服以至接受而最终付诸行动—获取、购置、拥有或前往。

广告语言是简明易懂、使读者一目了然。同时还应注意提高文字的渲染力，吸引读者，使其对广告所渲染的事物产生兴趣。一定要避免使用一般难认，难懂的词令人看了莫名其妙。

广告词可以是一个词、一个短语或一个句子，甚至可以是一篇短文。标题可有可无。


2. Example

Around the corner, around the world

We’re around to help

The time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Office* in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.

Don’t leave home without us.

Travel Service Offices of American Express Travel Related Services Company, Inc., its subsidiaries and representatives.


3. Key points

1) 广告语言应尽量使用肯定语气，以表现自信。例句中下划线的词，使人一看就觉得精神振奋，无可抗拒。如： Close up The string, fresh breath toothpaste that gives you a cleaner-tasting mouth and fresher breath.

2) 广告文体简洁，用词通俗易懂、句式简单易读、段落短小精悍。如： Fresh up with Seven-up. 和 It gives my hairs super shine, super body, and leaves it smelling fresh as a meadow.

3) 广告具有说服力，其说服过程理、有力、耐心细致。

4 ）广告突出新颖性，具体体现在主题新颖、写作风格新颖、整体布局新颖等方面。如： Choosy mothers choose Jif for their kids.


1) selling well all over the country 畅销全国2) quality and quantity assured 保质保量

3) reasonable price(s) 价格合理4) prompt delivery 交货及时5) superb quality 质量优良

4. Basic Patterns

6) gain popularity from consumers home and aboard

深受国内外消费者的热泪欢迎7) to rank first among similar products

在同类产品中名列前茅8) …sell(s) as far as to more then``` countries and regions in the world

远销世界……多个国家和地区9) Well received by the broad users at home and abroad

深受国内外用户的广泛欢迎


1. Good to the last drop.

2. Obey your thirst. 3. We lead Others copy. 4. Impossible made

possible. 5. Just do it. 6. Ask for more. 7. Start Ahead. 8. Let's make things better. 9. No business too small, no

problem too big. 10. A diamond lasts forever.

1. 滴滴香浓，意犹未尽。 (麦斯威尔咖啡 )

2. 服从你的渴望。 (雪碧 )

3. 我们领先，他人仿效。 ( 理光复印机 )

4. 使不可能变为可能。 (佳能打印机 )

5. 只管去做。 (耐克运动鞋 )

6. 渴望无限。 (百事流行鞋 )

7. 成功之路，从头开始。 (飘柔 )

8. 让我们做得更好。 (飞利浦电子 )

9. 没有不做的小生意，没有解决不了的大问题。 (IBM 公司 )

10. 钻石恒久远，一颗永流传。 (第比尔斯 )

5. Famous advertisement slogan for fun


6. Writing

9. Put it together

A. Suppose you’re going to attend a Christmas party. You have $300 to spend. What are you going to buy? Remember, you cannot spend more than $300. Share your ideas with your partner.

UNIT 4—They want a taller model.

UNIT 4 They want a taller model. Goals Unit 4 They want a taller model. Asking for and getting information in a store Making comparisons Explaining problems.

Documents

s stacey

c casey

shorter length

better job

casey think

pair work

modeling job

taller model