Unit 4 - Pitch

Treatment Gurdeep Sheri

Intentions

Content of Idea

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Structure and Running Order • Segment 1 – Headlines with news audio regarding the tuition fee rises. This will all include my voiceover along the top

introducing the topic of the documentary.

• Segment 2 – Vox pops of students who will state whether they are going university or not. If not they will then state

what they wish to do instead if anything.

• Segment 4 – Interview with a senior teacher looking into the views they have on the Government's decision and what

impact it has on students they teach.

• Segment 5 – Will then show a graphics of figures on university applicants on blackboard to represent the school setting.

• Segment 8 – Interview with a Apprenticeship project worker, asking them why young people are finding this option so

popular and whether there has been a rise in applicants.

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• Segment 10 – I will then introduce the location of Westfield on the rusty bridge as a place for a lot of retail opportunity,

with cutaways of a specific shop of which the manager I will interview regarding employment for young people.

• Segment 11 – Interview with a store manager in regards why it is so difficult for young people to get jobs.

• Segment 12 – Will then await a phone call with a student from a company on whether they have got or been rejected by a

company.

• Segment 15 – Interview with a volunteer worker or a young student volunteer asking them about the benefits it has for

young people.

• Segment 16 – Outro with me walking down explaining that even though university might be out of the equation, there

are a lot of alternate options.

Might look into taking a gap year or alternatively A-level schemes offered by certain companies such as Argos.

Profile of Target Audience and Appeal of your idea

Age – 16-24 Gender – Both Location – England but mainly London as that is where the new Westfield is based. Interests - Education, making money, television, social trends, games, shopping, clothes Ambitions – Looking to find a option for the future or look into what school leavers are going to be doing after school. Employment/Education – Most of my audience will still be in education. The older audience will more likely be in a job. Disposable Income – Mostly quite low as students get their money from their parents except maybe if they have a part time job. Ethnicity – All ethnicities and religions. Opinions – Tuition fee rises are just wrong. Government have made a wrong move here. £9,000 is too much. Media Consumption – Researching apprenticeships and universities. Also watch shows such as Junior Apprentice and Waterloo Road. Socio-Economic Group – Mostly will be ‘C2-E’ but the older audience have progressed more and may have entered the ‘C1-A’ groups. Niche or Mainstream – Mainstream audience as aimed at the student population and also the general public to be informed of the changes that these school leavers will have to face because of the tuition fee rises. Parents, Government.

Explanation of Research and Key Findings

Secondary Research – Internet Research

• Set to get a wider understanding of the three ideas

• As a result obtained content that could practically be used in my documentary

• Quantitative and Qualitative research was obtained through statistics and expert opinions

• Through the internet research I have found several things which I will include in my documentary. By

including these things, It will improve the enhance the style of my video.

- Archive Footage

- Statistics

- Music

Secondary Research – Textual Analysis

Compared my documentary to other similar texts

Found positive and negatives to include such as pace, shots, locations

Primary Research – Questionnaire

Conducted questionnaires to get a insight into the audience.

Findings showed clear gap in the market for documentary, how it has great relevance, and appeal

Primary Research – Focus Groups

• Set to find out which proposal of mine will appeal most to my potential target audience

• Gave me a valuable intimate insight onto the views of the audience in which I could get elaborated

feedback

• Qualitative research was obtained

Technical Viability What Equipment will you need for the production? • Camera

• Tripod

• Boom microphone

• Shotgun microphone

• Voice recorder.

• USB Memory Stick

What Equipment will you need for the post production? • iMac

• Final Cut Pro

• LiveType

What Crew Members will you need? - I will look to have a camera-man, a sound operator,

and a presenter.

Who? - Camera-man – Gurpreet Sheri (Brother)

- Sound Operator – Jay Barn (Friend)

- Presenter – Gurdeep Sheri

Practical Viability

Archive Footage http://www.youtube.com/watch?v=wrYqYY49sGM

http://www.youtube.com/watch?v=MmudJafnQh0&feature=player_em

bedded

Both clips are still to request to the video owners on youtube.com.

Who will be involved in your documentary? Camera-man Gurpreet Sheri (Permission Granted) Easy Sound Operator Jay Barn (Permission Granted) Easy Interviewee Sejal Bhundia (Still to request) May be difficult Interviewee Dee Bhandal (Permission Pending) May be difficult Interviewee Emma BHF store (Still to request) May be difficult Interviewee Teacher (Permission Pending) Easy Alternatives Interviewee Philip Mathew (Still to request) May be difficult Interviewee Amardeep Kahlon (Permission Pending) Easy Interviewee Amneet Dhillon (Permission Granted) Easy

Locations? Stratford Westfield (Still to request)

BHF shop (Still to request)

Connexions Office (Still to request)

Chadwell Academy (Permission granted)

All locations are still to request to the relevant

people in charge.

Legal & Regulatory Considerations - BBC

Impartiality and Diversity of Opinion Because of the great amount of interviewees I have, it should be easy to get a diversity of opinions on the tuition fees as well as the pros and cons of each option available after school.

Children Documentary based around young people. Have to be sure that any young people involved are able to voice their opinions appropriately with emotional and physical wellbeing intact. No extreme views which can cause conflict.

Serving the Public Interest The topic of options after school will be more relevant this year than any other year due to the rise of the tuition fees therefore serving the public interest.

Truth and Accuracy Will have to make sure that facts and opinions obtained from the Internet are correct before they are broadcasted to not deceive the audience on the extent of the problem.

EXAMPLES

Legal & Regulatory Considerations - OFCOM

Potentially Offensive Material Will try to have no offensive material as I feel this way my documentary will attract a larger audience.

Reconstructions Don’t have a specific reconstruction scene but I will have a scene where a young person will be waiting for a job response after the interview. This will not be real but will have to be portrayed genuinely to not mislead anyone.

Dealing with Contributors Everyone involved directly in the video will have to give their relevant permission for me to use them. I will also have to make sure no one is wrongly presented by getting a opinion from them before I broadcast the video.

Criminality Will have to show the less violent scenes of the student protests when including archive footage to make the video viable for all ages.

EXAMPLES

Legal & Regulatory Considerations - Media Law

Contempt of Court As my documentary is not based around a legal proceeding or anything similar, I should be fine is staying safe from this media regulation.

Defamation Portray everyone fairly. When saying students will struggle through their options, will have to make sure I don’t focus on a specific student as they may be offended as they are seen as vulnerable.

Privacy and Confidence Make sure everyone gives me their full permission before I broadcast them, not just be the people who are directly involved in the video such as interviewees but also people who are indirectly involved such as students in the background whose face is easy to identify. No information which may be confidential and harmful to use in my documentary therefore I should be safe in that aspect of media law.

Copyright When using archive footage and music, I will make sure I ask permission from the owner. This will be done through email. It seems we can use copyrighted material for educational purposes within the school. Could also make our own music from Garageband which would be a copyright free source.

EXAMPLES

Commercial Viability - Remit

Inform – Will give the audience information on how accessible these options are and how they can use them.

Educate – Will tell the audience the different options that are available for school leavers

Entertain – Will use relevant music and archive footage to keep the specific audience of young people stimulated. Test scene with job reply will also be entertaining.

• Competition with The One Show at my selected time of 7.00pm-7.30pm however ratings for the programme have decreased significantly due to Jeremy Clarkson's comments relating to the public sector strikes. •http://www.guardian.co.uk/media/2011/dec/02/jeremy-clarkson-one-show-rant-complaints

• Other big rival at the time is Emmerdale as it is a mainstream soap however two completely different audiences. I will be targeting young people under the age of 25 whereas they target over 25’s such as mothers who are known to be fans of soaps.

• Comes straight after the BBC and ITV London news as well as mainstream programmes like Strictly Come Dancing and Hollyoaks which young people are into. Documentary will be a good follow up programme which should fit in with their TV schedule just before the standard dinner time of around 7.30pm

(GOOD SLOT)

Commercial Viability - Market Job seeking skills and guidance for young people This documentary is aimed at the similar audience of young people aged around 16-25 looking for work. My documentary will be a lot more stimulating and provide a lot more content. This one has the location the same. Will do this through more music and archive footage. Looks into detail around employment, Mine will briefly. http://www.youtube.com/watch?v=0eUk8vVkubA

UCAS clearing and the alternates This video clip is very similar to my concept which is a discussion by experts looking into the alternates for young people. I suppose that as a breakfast show it even targets youth. I feel no one has made a documentary around this topic yet and therefore it is relevant. http://www.youtube.com/watch?v=xb3HrW1TORc&feature=related

Take a look at Apprenticeships Gives us a outline of apprenticeships through numerous vox pops of apprentices and their companies. Will use vox pops in the same way but with students. The target market is the same for both this clip and my documentary therefore it has given me a better insight. http://www.youtube.com/watch?v=x-ds2lLgRKY

Commercial Viability - Budget

Hypothetically when a professional budget is placed upon this documentary, I analysed all the stages of production to come to the conclusion that it would cost £5565.00 to produce the documentary from scratch including the contingency fund from a budget of £7500.00. Realistically, The documentary is quite low budget due to several factors • Equipment provided by school • Locations are within close proximity • Interviewees are within close accessibility • Don’t require supplies such as food and

drinks

Overall I don’t feel I will have to pay massively for anything as equipment is provided and locations can be travelled to via bus which is free at the moment as in full time education.

Questions for your audience • Do you feel there is anything

significant that I have missed out that could be included ?

• Do you feel my documentary will have the right level of formality ?

• Do you feel a fast pace will be the best approach for this documentary ?

• In terms of viability, do you

feel this video will be a success ?

• Do you feel there is a bias within the documentary?