Unit 3: Research - Primary Research

ganbatteがんばって

[gan-bat-tay]

Japanese Word of the Week (9)

Ganbatte ne!

Aims:Students will understand styles of market research. They will use both to focus upon one product.

Objectives:All students will identify 2 forms of primary researchMost students will identify 2 forms of primary research and explain their functionSome students will identify 3 forms of primary research, explain and use their functions for assignment purposes

Aims & Objectives

Research and Pre-Production

w/c 24 January 2011

Unit 3 Research Techniques for Media IndustriesUnit 1 Pre-Production for Media Industries

Research Techniques

1 Understand the purposes of research in the media industries2 Be able to apply a range of research methods and techniques3 Be able to present results of research.

Pre-Production Techniques

1 Understand requirements for production2 Be able to obtain resources for production3 Be able to apply production logistics.

How Was Last Week’s Task?

Gamelogs!

How did you do? Do you think that game logging is an accurate form of research?

Gears of WarTheir Experience My Experience

“This game has insane graphics and great cut scenes.”- nightmist

Expertly detailed and enjoyable environment, destroyed areas to give depth to the story

“The characters don’t have a whole lot of depth to them aside from the occasional witty remark and Marcus’ history is briefly touched upon but again, the story isn’t the driving aspect of this game”-TheDizzyDino

Clever and intensive dialogue which adds to the depth of the game, giving characters feeling and emotion in certain aspects or areas.

“This definitely gives an advantage to teams that can communicate with one another and provide cover fire and out flank the other team”- TheDizzyDino

Immense fun online with friends as we used our different play styles to take down the opposition team

Primary Research

• What is it?• Why bother?• How can it help you in your studies?

Primary Research

• Questionnaires• Survey• Interview• Focus Group

These are the BIG GUNS of production but especially market research…

Questionnaires

Primary Research

• Set questions• Definitive amount of people• Easy to produce statistics• Usually face-to-face

Activity: Compile 3 questions to ask the people next to you (no more than 5 peeps) about your chosen game case study

Survey

Primary Research

• Set questions• Definitive amount of people• Easy to produce statistics• Usually distanced research

TIP: Use Survey Monkey to produce and present research for this part of your game

My Research - Questionnaire

1. What genre of games do you usually play?2. Would you consider other genres of gameplay?3. Have you ever played Gears of War 1?4. If yes, can you name 1 thing about it that you liked?5. If yes, can you name 1 thing about it that you didn’t like?6. If no, would you consider playing it?7. Have you ever read a review about Gears of War?8. Would reading a review make you want to play a game?

My Research - Survey

1. What genre of games do you usually play?a) RPG b) FPS c) RTS d) Puzzle/Strategy e) Platformer

2. Would you consider other genres of gameplay?a) Yes b) No c) Unsure

3. Have you ever played Gears of War?a) Yes b) No

4. Have you ever read a review about Gears of War?a) Yes b) No

5. Would reading a review make you want to play a game?a) Yes b) No c) Unsure

What’s the Difference?

• Quantitative – “Figures”• Qualitative – “Facts”

Activity

Read both sides of last week’s handout and pick out the following:

• 2 key quantitative research examples• 2 key qualitative research examples

Quantitative Research

• Numbers – “100 people were asked…”• Percentages – “40% of RPG games are…”• Fractions – “1/4 of all FPS games have…”• Decimals – “3.25 hours of gameplay is…”

Qualitative

• Feelings – “I felt that this was…”• Experiences – “When I got to the first checkpoint, I…”• Aspirations / Hopes – “I wanted it to go on longer…”• Expectations – “It was much better than I thought.”

Asking Questions• What kinds of questions should you ask?

Quantitative – “How many times a day do you play?”, “How many consoles do you own?”

Qualitative – “How does gaming affect you?”

• What kinds of questions shouldn’t you ask? Random questions – not relative to the subject Personal questions – phone numbers, credit card

details etc.Remember that you are trying to establish facts in order to research the feasibility of a game or console.

Getting AnswersSmile!

Be grateful

Say ‘thank you’

Sound interested Explain yourself!

Look smart!

Remember!• Primary research is where YOU ask the question and record the answers for YOUR needs. Copying existing research won’t help you with forthcoming assignments (or this one)• Take small steps. Don’t ask life-changing questions and you won’t be bamboozled by the answer• Planning is everything. Think about what you will do at every stage of research and pre-production.

Next Week!

You’ll make a start on Secondary Research to help you with your Computer Game Case Study Assignment.

Overview – What Have We Learned?

• Types of research• The key differences within Primary Research• Making plans

Have we met our outcomes?