Unit 2 Sociology The Media. What are THREE functions of the Media? 1. It supports the economy, public awareness of products A. Awareness- The new and.

Unit 2 SociologyThe Media

What are THREE functions of the Media?

• 1. It supports the economy, public awareness of products• A. Awareness- The new and improved, Recalled Products, etc.• B. Commercials- Underwrites the cost of media (free to watch/use IF…..)

• (Facebook- Ads) (TV commercials) (Online News sites- Ads and Subscriptions)• Ask Mr. Simpson about “Cookies”• Infomercials

• 2. Advertisements become part of the Entertainment Industry• A. (Super Bowl- Ads- 44% female, 22% male watch just for the commercials)• B. Where Else????

• 3. Influences the Culture- Consumer Behavior• A. Needs and Expectations of what is desirable• (What is Beautiful?, What is NOT acceptable)• B. Anti-Smoking, Anti-Bullying Advertisements• C. Reinforces Sterotypes

Stereotypes

Does MASS MEDIA Reflect Social Norms or Create them?

• Youtube Clip• http://www.youtube.com/watch?v=C9hQ-Wy-ad0

Pepsi vs. Coke- Race, Gender, Age

Tuesday- Feb 25th

• 1. CHANGES ARE COMING• http://rense.com/general92/goodbye.htm

• 2. COKE VS. PEPSI: The Amazing Story Behind The Cola Wars

Read more: • http://www.businessinsider.com/soda-wars-coca-cola-pepsi-hist

ory-infographic-2011-11?op=1

Coke vs. Pepsi 12 oz. vs. 10 oz bottles

Coke vs. Pepsi target audiences

Race? Demographic- Athletic

Race or Popularity?

Race? Target Audience

Economic Status/ Race

Nostalgia– Classic Coke Strategy

Environment Conscious

Nostalgia

Race- Aunt Jemima and Uncle Ben

Sociology Media Graph- Teens

Gender Roles in the Media

• http://www.youtube.com/watch?v=S_1Pfe87CBE• (4min)

• Gender Stereotypes in the Media• http://www.youtube.com/watch?v=0nIXUjzyMe0

• Gender Roles in the Media• http://www.youtube.com/watch?v=Ks0gAKlVxmQ

Unit 2 Review– Mass Media

• Unit 2 Test– Mass Media is …..

•MONDAY!!• I am posting this review on my page of the school

website for review. • Study Guides Due the Day of the Test-- Monday

• Current Events Today??? Finally???

• SS-HS-4.1.1• I will use a variety of geographic

tools (charts, graphs, databases) to explain and analyze the reasons for the distribution of physical and human features on Earth's surface.

• DOK 3

Friday- Media: Current Events 2.28.14

• Women In Media http://www.channelone.com/women-in-media-2/• Social Media & College Admissions

http://www.channelone.com/social-media-college-admissions/• Body Image http://www.channelone.com/body-image-part-1-of-6/

• Motown (Music-culture)• The Monuments Men• Lake Superior Ice Caves (today)• The End of the SAT?• The Play of the Week: 2.24.2014• Ariana & the Rose in the Studio• Heroin Deaths on the Rise (5)• Angry Birds Privacy Concerns (5)• The Minimum Wage Debate (5)• Facebook Marks Ten Years (5)

Who owns tablets & e-readers?

Sociology Unit 2- The Media

• 1. Read Article- Television Statistics

• 2. Mortar Board Review (20 points today)

(1-3 persons per group)

• 3. Finish and Turn in Friday• A. Textbook Assignment• B. Changes are Coming Questions• C. Media Scavenger Hunt

• It is unlikely to be a surprise that Facebook has raced ahead in social network popularity, with an average score of 405 minutes spent on the site by a user in January 2012. This is miles ahead of Tumblr and the recent appearance of Pinterest, which tie at 89 minutes each -- while Twitter, LinkedIn and MySpace gained average marks ranging from 8 to 21 minutes.

Sociology – The Media 3.5.14

• I can integrate and evaluate different sources of information presented in diverse formats of media (What information is Reliable? Biased? Outdated?)

Sociology- Unit 2 Media 3.5.14

• Essential Questions

• 1. What are the different forms of Media?

• 2. Who controls the Media (Gatekeepers?, Conglomerates?)

• 3. Is there a Media Bias in American Society?

• ACTIVITY– CARD SORT– MEDIA CONGLOMERATES

1. ?What are the different forms of Media?

Media- Outlets

2. Who controls the Media (Gatekeepers?, Conglomerates?)

• Media Conglomerates

Liberal- ……Left Conservative- ………….Right

3. Is there a Media Bias in American Society?

• What You Ought to Know– Online Media Blog

• Video Clip• http://www.youtube.com/watch?v=mgVcvVL7pzc

Activity– Card Sort

• Media Conglomerates

• Walt Disney Company • News Corporation• Time Warner• Viacom / CBS Corp• NBC Universal• Disney Pictures• 20th Century Fox• Turner Broadcasting• MTV BET UPN• NBC News

Sociology—Mass Media

• 1. Which is NOT one of the POSTIVE functions of media?• A. Underwrites the Cost of Media through advertising• B. Narcotizing Effect from overexposure• C. Provides information about products• D. Employs thousands in the Entertainment Industry

• ANSWER…..• B. Narcotizing Effect of overexposure

• 2. Which of the following is the BEST explanation of the Narcotizing Effect of the Media?

• Saturation Babysitter Sleep Aid Stimulant

• ANSWER…..• Saturation

Unit 2– Mass Media

• 3. A relatively small number of people control what information reaches the mass audience. This is ….

• Gatekeeping Media Monitoring Ideology Digital Divide

• Anwer… • Gatekeeping• Is this GOOD or BAD?

• 4. Which nation has a Pervasive or Substantial Filtering of Internet Use?

• Russia Great Britain South Africa Saudi Arabia

• Answer…..• Saudi Arabia

Unit 2 Review– Mass Media

• 5. People who have far less access to the latest technologies is referred to as….

• Audience Isolation Digital Divide Gate-keeping

• ANSWER: • Digital Divide

Unit 2– Mass Media

• 6. Which statement is TRUE concerning the Demographics of “Who is on the internet”?

• A. Women far outnumber Men who use the internet or are ‘Online”• B. College educated persons are “online” in greater % than Less educated• C. Ages 30-49 are the largest age demographic that uses the internet

• Answer… • B

• 7. Sports coverage of Men’s over Women’s sports is at what ratio? Over….

• 2-1 3-1 5-1 9-1• Answer….• 9-1

Unit 2– Mass Media

• 8. In the Feminist View of the Media, Women are….• Underrepresented in the Media• Are Online More than Men• Often Portrayed as Decisive

• ANSWER: Underrepresented in the Media

• 9. What show helped change how non-traditional families were portrayed in the late 60’s and early 70’s?

• I Love Lucy The Brady Bunch Cosby Show Family Guy

• ANSWER:• Brady Bunch

Unit 2– Mass Media

• 10. The Media is MOST often blamed for…..• Political Bias Troubles of Youth Digital Divide • ANSWER…… • Troubles of Youth

• 11. How many commercials does the average child age 6 watch in a year?

• 1,000 2,000 20,000 120,000• ANSWER……• 20,000

Unit 2– Mass Media

• 12. @ What percentage of American Households have at least ONE Television?

• 50% (1/2) 65% (2/3) 75% (3/4) 90%+(9/10)• 90+(9/10)

• 13. @ How many hours per day is the average American watching television?

• 2 4 7 10 12• 4+

Unit 2– Mass Media

• 14. How many violent acts will the average America child witness on TV before they leave elementary school?

• 2,000 8,000 20,000 92,000• 20,000

Unit 2 Review– Mass Media

15. The average America Youth spends more time watching TV than what?

• Answer….(Name 1– must be on the list below)• Spending Time Outdoors/Indoors Playing Sleeping

Doing Homework Household Chores Talking to Parents

• 16. Which of the following areas have a strong correlation with watching TV?• Violence Against Parents Health/Weight Issues• Increased Sensitivity to Violence Decreased Scores on Academic Tests

• Answer….• Health/Weight Issues.

Unit 2 Review– Mass Media

• 17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES

• Print Media: Newspapers, Magazines,etc.

18. Among 18-34 year olds, Which of the following are in decline?Video Game Online Chat Television Viewing Social Networking

Answer….• TV Viewing

Unit 2 Review– Mass Media

• 19. What is Western Media?• A. Movie Media from Hollywood, California• B. Media from the U.S. and Europe• C. Media from the Liberal Left Wing• ANSWER….• B--

• 20. When people watch over 1,000 images of murder by age 16, in the TV/Movie media– Viewers become numb or no longer react in

shock or dismay. This phenomenon is….• The Narcotic Dysfunction –Desensitized• Cultural Insensitivity- Socialized• Audience Association– Assimilation• Answer….• The Narcotic Dysfunction –Desensitized

Unit 2 Review– Mass Media

• 21. What nation only recently opened up television to it’s people and have become alarmed and concerned of Western Media’ influence on their traditional culture?

• Cameroon Saudi Arabia BhutanLaos

• Answer….• Bhutan

Unit 2 Review– Mass Media

• 22. The ALL time classic Coke Advertisement is “I’d like to teach the world to sing”. It was effective because it used multiple advertising strategies in a 30-60 second spot. Which is NOT an advertising strategy used?

• Bandwagon Social AssociatonMagic Ingredients Repetition

Answer…..• Magic Ingredients

23. Wendy’s Old Fashioned Hamburgers is successful over the long term because of what MAIN media marketing strategy?

• Use of Humor Avante Garde Social AssociationUse of Scale Nostalgia Testimonials

Answer…..Nostalgia

• 24. Why do 44% of women and 22% percent of men give as the primary reason they watch the Superbowl? (no choice)

• …..

• Watch the Commercials

• 25. News and Media checkpoints include editing, editorial boards, and “storyboard” meetings to decide what stories are covered and with what ____. This is known as “Gatekeeping”

• Spin Ads Ideology Status Stereotyping

• Answer…..• Spin

• 26. The Modern Media has evolved into a Global Village through “CULTURAL ___________”

• Stereotyping Assimilation Stratification Bias• Answer….• Assimilation

Speed Round- Media Conglomerates

• Choices…..

• Walt Disney Company• News Corporation• Time Warner• Viacom/CBS• NBC Universal

I-Pad– Google--

• ________________ is a form of communication that is aimed towards influencing the attitude of a community toward some cause or position by presenting only one side of an argument.

• Answer….• Propaganda

IPAD GOOGLE BONUS:

• Outdoor Media. Includes Billboards and signs, placards inside and outside of commercial transportation modes, flying billboards (e.g., signs in tow of airplanes), blimps, and skywriting

• Kentucky Law states that this form of advertisement must be ______ feet from the Highway

• Answer….• 660

I-Pad Bonus:

• From What department of government did the Internet Evolve?• Answer…..• Defense– It was originally created for military purposes

I-Pad BONUS:

• Tobacco and alcohol manufacturers have made extensive use of billboards and other outdoor media. However, the 1998 Master Settlement Agreement between the states and the tobacco industries outlawed billboard advertising of cigarettes.

• In what year do you think was Tobacco finally prohibited from Television commercials?

• Answer….Hint (How old is Mr. Simpson?)

• 1965

I Pad Bonus– Mass Media

• Print Media---3 TYPES consumer (e.g., Reader's Digest, Newsweek, People ), farm (e.g., Farm Journal, National Hog Farmer, Beef ), and business (professional, industrial, trade, and general business publications).

• Name ONE or MORE of the TOP 12 Magazines by Circulation• Answer….

• 1. AARP THE MAGAZINE 22,395,670• AARP BULLETIN 22,236,671• The Costco Connection 8,489,821• BETTER HOMES AND GARDENS 7,648,900• GAME INFORMER 5,954,884• READER'S DIGEST 5,653,440• NATIONAL GEOGRAPHIC 4,445,603• GOOD HOUSEKEEPING 4,336,711• WOMAN'S DAY 3,863,710• FAMILY CIRCLE 3,816,958• PEOPLE 3,556,753• TIME

•Clock Buddies

Test Review– Sociology—Mass Media

• 4 O’clock• 1. Which is NOT one of the POSTIVE functions of media?

• A. Underwrites the Cost of Media through advertising• B. Narcotizing Effect from overexposure• C. Provides information about products• D. Employs thousands in the Entertainment Industry

• ANSWER…..• B. Narcotizing Effect of overexposure

• 8 O’clock• 2. Which of the following is the BEST explanation of the

Narcotizing Effect of the Media?

• Saturation Babysitter Sleep Aid

• ANSWER…..• Saturation

Unit 2 Review– Mass Media

• 3 O’Clock• A relatively small number of people control what information

reaches the mass audience. This is ….• Gatekeeping Media Monitoring Ideology Digital Divide

• Answer….• Gatekeeping

• Is this GOOD or BAD?

• 10 O’clock

• Which nation has a Pervasive or Substantial Filtering of Internet Use?

• Russia Great Britain South Africa Saudi Arabia• Answer….

• Saudi Arabia

Unit 2 Review– Mass Media

• 5 O’Clock

• People who have far less access to the latest technologies is referred to as….

• Audience Isolation Digital Divide Gatekeeping• ANSWER: • Digital Divide

Unit 2 Review– Mass Media

• 6. Which statement is TRUE concerning the Demographics of “Who is on the internet”?

• A. Women far outnumber Men who use the internet or are ‘Online”• B. College educated persons are “online” in greater %’s than Less

educated• C. Ages 30-49 are the largest age demographic that uses the internet• Answer… • B

• 7. Sports coverage of Men’s over Women’s sports is at what ratio? Over….

• 2-1 3-1 5-1 9-1• 9-1

Unit 2 Review– Mass Media

• 8. In the Feminist View of the Media, Women are….• Underrepresented in the Media• Are Online More than Men• Often Portrayed as Decisive• ANSWER: Underrepresented in the Media

• 9. What show helped change how families were portrayed in the late 60’s and early 70’s?

• I Love Lucy The Brady Bunch Cosby Show Family Guy

• ANSWER:• Brady Bunch

Unit 2 Review– Mass Media

• 10. • Political Bias Troubles of Youth Digital Divide • ANSWER…… • Troubles of Youth

• 11. How many commercials does the average child age 6 watch in a year?

• 1,000 2,000 20,000 120,000• ANSWER……• 20,000

Unit 2 Review– Mass Media

• 12. @ What percentage of American Households have at least ONE Television?

• 50 (1/2) 65 (2/3) 75 (3/4) 90+(9/10)• 90+(9/10)

• 13. @ How many hours per day is the average American watching television?

• 2 4 7 10 12• 4+

• 14. How many violent acts will the average America child witness on TV before they leave elementary school?

• 2,000 8,000 20,000 52,000• 20,000

Unit 2 Review– Mass Media

15. The average America Youth spends more time watching TV than what? • Answer….(Name 2– must be on the list below)• Spending Time Outdoors/Indoors Playing Sleeping

Doing Homework Household Chores Talking to Parents

• 16. Which of the following areas have a strong correlation with watching TV?• Violence Against Parents Health/Weight Issues• Increased Sensitivity to Violence Decreased Scores on Academic Tests• Answer….• Health/Weight Issues.

Unit 2 Review– Mass Media

• 17. Identify ONE form of Mass Media in SHARP DECLINE----NO CHOICES

• Print Media: Newspapers, Magazines,etc.

18. Among 18-34 year olds, Which of the following are in decline?Video Game Online Chat Television Viewing Social Networking

Answer….• TV Viewing

Unit 2 Review– Mass Media

• 19. What is Western Media?• A. Movie Media from Hollywood, California• B. Media from the U.S. and Europe• C. Media from the Liberal Left Wing• ANSWER….• B--

• 20. When people watch over 1,000 images of murder by age 16, in the TV/Movie media– Viewers become numb or no longer react in

shock or dismay. This phenomenon is….• The Narcotic Dysfunction –Desensitized• Cultural Insensitivity- Socialized• Audience Association– Assimilation• Answer….• The Narcotic Dysfunction –Desensitized

Unit 2 Review– Mass Media

• 21. What nation only recently opened up television to it’s people and have become alarmed and concerned of Western Media’ influence on their traditional culture?

• Cameroon Saudi ArabiaBhutan Laos

• Answer….• Bhutan

Unit 2 Review– Mass Media

• 22. The ALL time classic Coke Advertisement is “I’d like to teach the world to sing”. It was effective because it used multiple advertising strategies in a 30-60 second spot. Which is NOT an advertising strategy used?

• Bandwagon Social AssociatonMagic Ingredients Repetition

Answer…..• Magic Ingredients

23. Wendy’s Old Fashioned Hamburgers is successful over the long term because of what MAIN media marketing strategy?

• Use of Humor Avante Garde Social AssociationUse of Scale Nostalgia Testimonials

Answer…..Nostalgia

• 24. Why do 44% of women and 22% percent of men give as the primary reason they watch the Superbowl? (no choice)

• …..

• Watch the Commercials

• 25. News and Media checkpoints include editing, editorial boards, and “storyboard” meetings to decide what stories are covered and with what ____. This is known as “Gatekeeping”

• Spin Ads Ideology Status Stereotyping

• Answer…..• Spin

• 26. The Modern Media has evolved into a Global Village through “CULTURAL ___________”

• Stereotyping Assimilation Stratification Bias• Answer….• Assimilation