Unit 2 Design with Microsoft Publisher Focus on Design Makeovers Chapter Workshop Foundations The Design Process The Design Process Workshop Toolbox.

Design with Microsoft Publisher Unit 2

Focus on Design Makeovers Chapter

Workshop Foundations The Design Process

Workshop Toolbox PARC Design Principles

Projects Project 4-1: Evaluate Design in a Flyer Project 4-2: Add Contrast and Focal Points Project 4-3: Apply the Golden Ratio Project 4-4: Apply Styles in a Flyer Project 4-5: Revise a Tri-fold Brochure Project 4-6: Apply PARC to the Brochure Interior

Skills You Will Learn

Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

4


Focus on Design Makeovers Chapter

Projects Project 4-7: Apply PARC to a Web Page Project 4-8: Design for a Young Audience Project 4-9: Complete Your Newsletter

Skills You Will Learn

Copyright © The McGraw-Hill Companies, Inc. All rights reserved.

4


Focus on Design Makeovers

Newsletters contain may of the same elements as newspapers, including a masthead, articles with headers, and graphic elements.

Businesses and organizations, schools, and individuals send out newsletters on a regular basis.

Publish Interesting Newsletters

pg. 148

Chapter 4



pg. 148

Chapter 4


Foundations

Identify the steps of the design process Apply the design process Determine the client needs in relation to design

You Will Learn ToKey Terms

design process

client

pg. 149


Foundations

Why is the Design Process Like a Spiral? Like a spiral, the design process sometimes brings one back to

the same place. How Do I Apply the Design Process?

Creating a plan, which is driven by a client, is the first step in the design process.

The second step is to develop the design plan. The final step is printing or publishing the design.

design process

A procedure that takes a person through the steps and actions leading to the best possible design for a client or audience. (pg. 149)

client

The person or group of people for whom you are designing a publication. (pg. 149)

The Design Process pg. 149


Why is the design process more of a spiral than a list?

The Design Process

Foundations

The design process is more of a spiral than a list because it sometimes seems to bring one back to the same place.


The Design Process

Assessment pg. 150

What is the last stage of the design process?

Answer: A

Explanation: The last stage of the design process is publishing or printing the design.

A. publish

B. plan

C. develop

D. research


Toolbox

Identify PARC design principles

You Will Learn ToKey Terms

proximity

white space

alignment

repetition

contrast

focal point

pg. 151


Toolbox

What is Proximity? Proximity is how elements are grouped together on a page. White space is the blank area on the page that is often used to

separate groups. Why Is Alignment Important? Alignment helps readers immediately see what information

belongs together.

proximity

The way elements are grouped together on a page. (pg. 151)

white space

The blank area on the page that is often used to separate groups. (pg. 151)

alignment

The horizontal or vertical placement of objects. (pg. 151)

PARC Design Principles pg. 151


Toolbox

How Is Repetition Used? Repetition creates harmony within a design, though overuse

can make a design boring. For repetition to work, a central design element is needed.

How Do I Add Contrast? Using contrast creates visual interest and specific focal points.

repetition

The echoing of certain design elements throughout a document. (pg. 152)

contrast

The use of design elements that are different from surrounding features. (pg. 152)

focal point

An area to which the eye is drawn. (pg. 152)

PARC Design Principles pg. 152


What are the four PARC principles?

PARC Design Principles

Toolbox

The four PARC principles are proximity, alignment, repetition, and contrast.


PARC Design Principles

Assessment pg. 150

Which design principle involves the way elements are grouped together on a page?

Answer: A

Explanation: Proximity involves the way design elements are grouped together on a page.

A. proximity

B. alignment

C. repetition

D. contrast


Evaluate Design in a Flyer

Create repetition Adjust white space

Spotlight on Skills

pg. 154

Key Term

negative space

Academic Focus

Social Studies

Identify international cuisines

4-1



pg. 155

Arrange White Space Another term for white space is negative space. White space should be active rather than passive.

negative space

The white space in a document. (pg. 155)

4-1

Before You Begin Go to Chapter 4, and choose PowerPoint Presentations to preview the documents you will be creating. Also, use the individual project Rubrics to help create and evaluate your work.



pg. 155

In this project, you will… Begin to apply PARC design principles to revise the format in

an International Food Fair flyer. Microsoft Publisher

APPLICATIONS USED

• Data File 4-1

DATA FILES USED

4-1



pg. 157

4-1

Check your work Use Figure 4.4 as a guide, and check that your flyer follows the following design guidelines:

There is proximity. Text is grouped logically.There is alignment. The flyer uses conservative center alignment.There is repetition. Fonts come from related families.There is contrast. WordArt provides a focal point.White space flows so that it is easy to read the information.


Add Contrast and Focal Points

Add a contrasting color Insert an Attention Getter

Spotlight on Skills

pg. 158

Key Term

spot color

Academic Focus

Social Studies

Identify international cuisines

4-2



pg. 158

Contrast Using color to contrast with the black ink in a flyer helps to

create a visually appealing document, as well as a focal point. Printers can use spot color for the contrasting color in a

document. Attention Getter

The Attention Getter feature in Publisher helps to call out important information in a flyer.

spot color

A specific color ink used by printers. (pg. 158)

4-2



pg. 158

In this project, you will… Continue revising the flyer that you started in Project 4-1,

adding color and an attention getter. Microsoft Publisher

APPLICATIONS USED

• Data File 4-2

DATA FILES USED

4-2



pg. 161

4-2

Check your work Use Figure 4.10 as a guide and check that:

The red spot color is the same throughout the document.The clip art color has been changed to red and is behind the WordArt.The text at the bottom of the page is centered, red, and italic.The Attention Getter is sized and placed according to the figure, with red text and line.


Apply the Golden Ratio

Add a contrasting color Insert an Attention Getter

Spotlight on Skills

pg. 162

Key Term

ratio

Academic Focus

Math

Evaluate ratios

4-3



pg. 162

The Golden Ratio The ancient Greeks believed that designs based on the Golden

Ratio were more pleasing than others. The Golden Ratio has the value of 1.618, meaning that the size

of the pattern always changes by that amount.

ratio

The relationship between objects based on size or quantity. (pg. 162)

4-3

Calculate the Golden Ratio



pg. 163

In this project, you will… Create an advertisement that uses the Golden Ratio to break

the space into attractive segments. Microsoft Publisher

APPLICATIONS USED

• Data File 4-3

DATA FILES USED

4-3



pg. 166

4-3


Information is grouped so that it is easy to find.Contrast is used effectively to create focal points.Objects in the white area are centered.The bulleted list aligns properly in three columns.The diamond attention getter is white with black text and a black border.


Apply Styles in a Flyer

Apply PARC to a list Create new styles Apply style sheets

Spotlight on Skills

pg. 167

Key Term

style sheet

Academic Focus

Math

Apply alignment concepts

4-4



pg. 167

Style Sheets Style sheets are useful for applying repetition to a document.

style sheet

A tool that allows a user to save the name of a style and its font typeface, size, color, alignment, tab stops, margins, and leading. (pg. 167)

4-4



pg. 167

In this project, you will… Use style sheets to make a business flyer more visually

appealing.Microsoft Publisher

APPLICATIONS USED

• Data File 4-4a

• Data File 4-4b

DATA FILES USED

4-4



pg. 171

4-4


Information is aligned in a consistent manner.Contrast is used effectively to call out important information.Font styles are applied consistently for effective repetition.The photo is sized and cropped so that the design is not too crowded.A scissors icon is placed on the coupon’s cutting line.Hyphenation has been turned off, and no words are split between lines.There are no spelling or grammar mistakes.


Revise a Tri-fold Brochure

Import a style sheet Apply CMYK custom colors Align objects

Spotlight on Skills

pg. 172

Key Terms

export

import

Academic Focus

Science

Evaluate computer hardware

4-5



pg. 172

Import and Export A user can import or export a style sheet between files. Many companies use style sheets to create all official

documents.

export

To send out a product or file to be used in another location. (pg. 172)

import

To bring in a file or product.

4-5



pg. 173

In this project, you will… Revise the exterior of a brochure.

Microsoft Publisher

APPLICATIONS USED

• Data File 4-5a

• Data File 4-4b

• Data File 4-5c

DATA FILES USED

4-5



pg. 176

4-5


Apply PARC to the Brochure Interior

Link text boxes Re-align orphan text

Spotlight on Skills

pg. 177

Key Terms

link

orphan

widow

Academic Focus

Science

Identify safe Internet usage

4-6



pg. 177

Text Guidelines To make the brochure easier to read, link text boxes to flow new

content across all three panels. If necessary, resize text boxes to avoid orphans and widows.

link

To connect items or objects. (pg. 177)

orphan

A line from the beginning of a paragraph that is left at the bottom of a page or column. (pg. 177)

widow

A line from the end of a paragraph carried forward to the top of the next page or column. (pg. 177)

4-6



pg. 177

In this project, you will… Revise the interior panels of the tri-fold brochure you began in

Project 4-5. Microsoft Publisher

APPLICATIONS USED

• Data File 4-6

DATA FILES USED

4-6



pg. 179

4-6

Check your work Use Figure 4.29 and 4.33 as guides and check that:

The exterior has the front panel on the right and the back panel on the left. Alignment and font styles are consistent.Contrast is used effectively to call out important information.Text flows between text boxes in the brochure interior, with no widows or orphans.


Apply PARC to a Web Page

Resize a Web page Resize a Design Gallery object

Spotlight on Skills

pg. 180

Key Term

dithering

Academic Focus

Language Arts

Create a Web site about Shakespeare

4-7



pg. 180

Computer Monitors Versus a Printed Page Screen layout is different, and screen resolutions may vary. Most computer monitors can only display 72 dots per inch. Not all computers use the same fonts. Web browsers share a common 216 colors. If a Web page uses

other colors, the visiting computer will substitute the colors, called dithering.

dithering

The relationship between objects based on size or quantity. (pg. 162)

4-7

Design for On-Screen Publication



pg. 181

In this project, you will… Redesign a Web site that discusses William Shakespeare, his

life, and his works so that it effectively conveys the information included on the site.

Microsoft Publisher

APPLICATIONS USED

• Data File 4-7a

• Data File 4-7b

• Data File 4-7c

DATA FILES USED

4-7



pg. 184

4-7


The Web page is the correct size for the monitor display.Information is placed so that it is easy to find.Objects are aligned ina consistent manner.Contrast is used effectively to call out important information.Font styles are readable and applied consistently for effective repetition.The images are sized and positioned so white space can flow.


Design for a Young Audience

Lay out a booklet Position and resize graphics Apply style sheets Link text boxes

Spotlight on Skills

pg. 186

Academic Focus

Language Arts

Present children’s material visually

4-8



pg. 186

Guidelines for Designing for Children Use a very visual design. Use large and simple fonts. Create more white space by using shorter line lengths and

larger leading. Use a fun and friendly tone, with an appropriate reading level.

4-8



pg. 186

In this project, you will… Help your former fourth-grade teacher, Mrs. Arias, redesign the

monthly newsletter she creates for her students. Microsoft Publisher

APPLICATIONS USED

• Data File 4-8a

• Data File 4-8b

DATA FILES USED

4-8



pg. 188

4-8


Complete Your Newsletter

Insert a calendar template

Spotlight on Skills

pg. 189

Academic Focus

Social Studies

Arrange events sequentially

4-9



pg. 189

In this project, you will… Continue the newsletter that you started to redesign in Project

4-8. You will use a template to create a calendar. Microsoft Publisher

APPLICATIONS USED

4-9



pg. 190

4-9

Check your work Use Figures 4.43 and 4.44 as guides and check that:

The newsletter is in booklet form, sized to be printed on an 8 ½ by 11 inch sheet of paper.Text flows between the first and second page.Images and text are effective for a young audience.Content is grouped in a way that makes it easy to read information.Alignment and contrast add visual interest, while displaying content clearly.Font styles are applied consistently for effective repetition.


In the Workplace

pg. 191

On the Job Layout artists make sure that text and images are placed

accurately and clearly on a page. Layout artists must know how to use professional layout

software such as Adobe, InDesign, and QuarkXPress.Future Outlook

There is strong demand for layout artists as more in-house jobs become available.

Skills and Talents

Layout Artist

Layout artists need to have:

Knowledge of various software programs

Good design skills and visual perception

Attention to details

Understanding of print and publishing operations

Problem-solving and communication skills

The ability to work independently to meet deadlines



Chapter Assessment

What are the four design principles known as PARC?

Chapter 4

The four design principles known as PARC are Proximity, Repetition, Alignment, and Contrast.

What is the difference between an orphan and a widow in text layout?

An orphan is a line from the beginning of a paragraph that is left at the bottom of a page or column. A widow is a line from the end of a paragraph carried forward to the top of the next page or column.



Chapter Assessment

What is the Golden Ratio?

Chapter 4

The Golden Ratio is the design ratio observed by the ancient Greeks that has a value of 1.618

What is one way to create an entry point for a reader?

One way to create an entry point for a reader is through the use of contrast.


Unit Assessment UnitProjects Across the Curriculum

Science: Your science class is sponsoring a Night of the Stars event where you will set up telescopes to see astronomical sights. Create a flyer advertising the event.

Project 2: Create a Personal Budget Planner

Math: Use your newly acquired design skills to create a budget planner.

Project 1: Create a Flyer with Tear-offs

2

Unit: Projects Go to Unit 2, and choose Rubrics. Use the projects to help create and evaluate your work.


Unit Assessment UnitProjects Across the Curriculum

Social Studies: Create a tri-fold brochure for a travel agency that specializes in time-travel tours. They want top include a coupon for booking a trip with them.

Project 4: Add Hyperlinks to a Web Site Language Arts: Complete the Shakespeare Web site

you started in Project 4-7. Add a page and hyperlinks for each button on the home page.

Project 3: Create a Brochure with a Coupon

2


Design with Microsoft Publisher

Go to http://www.glencoe.com

Online Learning Center

Unit Activities

PowerPoint Presentations

Student Data Files

Key Term Flashcards

Reading Checks and Critical Thinking Activities

e-Review Self Checks

Worksheets

Enrichment Activities

Unit 2

Unit 2 Design with Microsoft Publisher Focus on Design Makeovers Chapter Workshop Foundations The Design Process The Design Process Workshop Toolbox.

Documents

design plan

design process foundations

design process assessment

design makeovers newsletters

best possible design

flyer project

newsletter project

brochure interior project