Unit 2 Brands Sara. Starting up Starting up Type of product: sportswear, cars, soft drinks … Brand: adiddas,

Unit 2 Brands Unit 2 Brands

Sara

Starting Starting

upup

Type of product: sportswear, cars, soft drinks…

Brand: adiddas,

Advantages for the manufacturer: having a product which is instantly recognizable (and thus more likely to be bought); being able to associate specific qualities with the brand (e.g. value for money, safety, prestige); the possibility of launching related new products under the same (established ) brand; greater customer loyalty.

Advantages for the consumer: a reliable product-you know what you are getting for your money; high prestige brands give you an opportunity to enhance your standing.

It gives a misleading impression of the price. When the prices of french fries and drink at the full price are taken into account, the discount on the whole meal amounted to only about 5%.

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