6 th Year Business Higher Level Rónán Murdock Unit 2 No part of this publication may be copied, reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dublin School of Grinds. Ref: 6/Bus/h/rm/Unit 2
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Unit 2 2016 - Dublin Academy · Business H Monday 21 st March – Friday 25 th March 12:00pm - 1:30pm Business H Monday 28 th March – Friday 1 st April 8:00am - 9:30am Chemistry
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6th Year Business
Higher Level Rónán Murdock
Unit 2
No part of this publication may be copied, reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dublin School of Grinds. Ref: 6/Bus/h/rm/Unit 2
Oral Preparation CoursesSeparate to the Easter Revision Courses, The Dublin School of Grinds is also running Oral Preparation Courses. With the Oral marking component of the Leaving Certificate worth up to 40%, it is of paramount importance that students are fully prepared for these examinations. These courses will show students how to lead the Examiner towards topics that the student is prepared in. This will provide students with the confidence they need to perform at their peak.
ORAL PREPARATION COURSE FEES:
PRICE TOTAL SAVINGS
1st Oral Course €140 €140 -
2nd Oral Course €100 €240 €40
Looking to maximise your CAO points?Easter is well known as a time for students to vastly improve on the points that they received in their mock exams. To help students take advantage of this valuable time, The Dublin School of Grinds is running intensive exam-focused Easter Revision Courses. Each course runs for five days (90 minutes per day).
The focus of these courses is to maximise students’ CAO points. Special offer: Buy 1st course and get 2nd course free. To avail of this offer, early booking is required as courses were fully booked last year.
What do students get at these courses?
9 90 minutes of intensive tuition per day for five days, with Ireland’s leading teachers.
9 Comprehensive study notes.
9 A focus on simple shortcuts to raise students’ grades and exploit the critically important marking scheme.
To book, call us on 01-442 4442 or book online at www.dublinschoolofgrinds.ie
NOTE: These courses are built on the fact that there are certain predicable trends that appear and reoccur over and over again in the State Examinations.
FREE DAILY BUS SERVICE For full information on our Easter bus service, see 3 pages ahead.
NOTE: Any bookings for Junior Cert courses will also receive a weekly grind in one subject for the rest of the academic year, free of charge. This offer applies to 3rd and 2nd year students ONLY.
Timetable An extensive range of course options are available over a two-week period to cater for students’ timetable needs. Courses are held over the following weeks:
» Monday 21st March – Friday 25th March 2016 » Monday 28th March – Friday 1st April 2016
All Easter Revision Courses take place in The Talbot Hotel, Stillorgan (formerly known as The Stillorgan Park Hotel).
BOOK EARLY TO AVAIL OF THE SPECIAL OFFER
BUY 1ST COURSE GET 2ND COURSE
F R E E ! Due to large course content, these subjects have been
divided into two courses. For a full list of topics covered in these courses, please see 3 pages ahead.
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6th Year Easter Revision CoursesSUBJECT LEVEL DATES TIME
Accounting H Monday 21st March – Friday 25th March 8:00am - 9:30am
Agricultural Science H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
Applied Maths H Monday 28th March – Friday 1st April 8:00am - 9:30am
Art History H Monday 28th March – Friday 1 April 8:00am - 9:30am
Biology Course A* H Monday 21st March – Friday 25th March 8:00am - 9:30am
Biology Course A* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
Biology Course A* H Monday 28th March – Friday 1st April 10:00am - 11:30am
Biology Course B* H Monday 21st March – Friday 25th March 10:00am - 11:30am
Biology Course B* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
Biology Course B* H Monday 28th March – Friday 1st April 8:00am - 9:30am
Business H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
Business H Monday 28th March – Friday 1st April 8:00am - 9:30am
Chemistry Course A* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Chemistry Course B* H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
Classical Studies H Monday 21st March – Friday 25th March 8:00am - 9:30am
Economics H Monday 21st March – Friday 25th March 8:00am - 9:30am
Economics H Monday 28th March – Friday 1st April 10:00am - 11:30am
English Paper 1* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
English Paper 2* H Monday 21st March – Friday 25th March 10:00am - 11:30am
English Paper 2* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
English Paper 2* H Monday 28th March – Friday 1st April 10:00am - 11:30am
English Paper 2* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
French H Monday 21st March – Friday 25th March 10:00am - 11:30am
French H Monday 28th March – Friday 1st April 8:00am - 9:30am
Geography H Monday 28th March – Friday 1st April 8:00am - 9:30am
Geography H Monday 28th March – Friday 1st April 10:00am - 11:30am
German H Monday 21st March – Friday 25th March 10:00am - 11:30am
History (Europe)* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
History (Ireland)* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
Home Economics H Monday 21st March – Friday 25th March 10:00am - 11:30am
Irish H Monday 21st March – Friday 25th March 10:00am - 11:30am
Irish H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Maths Paper 1* H Monday 21st March – Friday 25th March 8:00am - 9:30am
Maths Paper 1* H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
Maths Paper 1* H Monday 28th March – Friday 1st April 10:00am - 11:30am
Maths Paper 1* H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
Maths Paper 2* H Monday 21st March – Friday 25th March 10:00am - 11:30am
Maths Paper 2* H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
Maths Paper 2* H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Maths Paper 2* H Monday 28th March – Friday 1st April 4:00pm - 5:30pm
Maths O Monday 21st March – Friday 25th March 8:00am - 9:30am
Maths O Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Physics H Monday 28th March – Friday 1st April 10:00am - 11:30am
Spanish H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
Spanish H Monday 28th March – Friday 1st April 10:00am - 11:30am
6th Year Oral Preparation CoursesSUBJECT LEVEL DATES TIME
French H Sunday 20th March 10:00am - 2:00pm
German H Saturday 26th March 10:00am - 2:00pm
Irish H Saturday 26th March 10:00am - 2:00pm
Spanish H Saturday 19th March 1:00pm - 5:00pm
5th Year Easter Revision CoursesSUBJECT LEVEL DATES TIME
Maths H Monday 28th March – Friday 1st April 8:00am - 9:30am
English H Monday 28th March – Friday 1st April 4:00pm - 5:30pm
Note: 5th year students are welcome to attend any 6th year course as part of our buy 1 get 1 free offer.
3rd Year Easter Revision CoursesSUBJECT LEVEL DATES TIME
Business Studies H Monday 28th March – Friday 1st April 8:00am - 9:30am
English H Monday 21st March – Friday 25th March 8:00am - 9:30am
English H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
French H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Geography H Monday 28th March – Friday 1st April 12:00pm - 1:30pm
German H Monday 21st March – Friday 25th March 8:00am - 9:30am
History H Monday 21st March – Friday 25th March 4:00pm - 5:30pm
Irish H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
Maths H Monday 21st March – Friday 25th March 10:00am - 11:30am
Maths H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
Maths H Monday 28th March – Friday 1st April 10:00am - 11:30am
Maths O Monday 28th March – Friday 1st April 12:00pm - 1:30pm
Science H Monday 28th March – Friday 1st April 2:00pm - 3:30pm
Science H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
Spanish H Monday 21st March – Friday 25th March 12:00pm - 1:30pm
2nd Year Easter Revision CoursesSUBJECT LEVEL DATES TIME
Maths H Monday 21st March – Friday 25th March 2:00pm - 3:30pm
NOTE: Any bookings for Junior Cert courses will also receive a weekly grind in one subject for the rest of the academic year, free of charge. This offer applies to 3rd and 2nd year students ONLY.
Unit 2 will not appear in your ABQ question. It will likely be worth about 5% of your Leaving Cert Grade.
Table of Contents
Enterprise ………...……………....…………………………...……….….2
Where could you expect to see Unit 2 in June 2016?
What’s important to note about this is that every year the ABQ has been based on Units 3, 4 & 5 Unit 2 has come up as part of a long question in Section 3, Part 2, Question 4.
2011 2006 2001 Short Question 0 Marks 10 Marks 10 Marks Long Question 20 Marks 20 Marks 0 Marks
Total 20 Marks 30 Marks 10 Marks
Short Questions 10 Marks A.B.Q. 0 Marks Long Questions (it is usually a part of a long question) 30 Marks Total 40 Marks
It is very hard to predict how much this Unit could be worth in June.
Enterprise Enterprise à This involves people using their initiative to come up with any ideas that they can turn into a business.
Who is the entrepreneur and what do they do? Entrepreneur à A person who sets up a new business and takes on a financial & personal risk to achieve the main aim of making a profit.
• Their role is setting up new business.• They take on financial risks – if the business fails they will lose the money theyinvested in it.
• They take on personal risks – they risk not having as much time to spend with theirfamilies.
Skills/Characteristics of Entrepreneurs Many enterprising people show the same characteristics:
1. Self-‐MotivationEntrepreneurs tend to be self-‐ motivated. They want to be successful and expand their business.
2. Self-‐ConfidenceEntrepreneurs tend to be self-‐confident. They believe in their abilities to solve any problems that the business may face in the future.
3. Risk-‐TakersEntrepreneurs take risks. If they didn’t they would never set up new businesses.
4. InnovativeEntrepreneurs tend to be innovative. Their business ideas can often exploit situations to make a profit.
5. CommittedEntrepreneurs tend to be committed. They will work hard at their business idea until it is realised.
6. ControlEntrepreneurs are often controlling individuals. They want to be in charge of their affairs and would rather not work for someone else.
7. RealisticThis means that an entrepreneur is realistic and unemotional when makingdecisions. Entrepreneurs have common sense.
8. LeadershipThis means that an entrepreneur leads by example and motivates the staff. Goodleadership is vital for the smooth running of a business.
9. Stress-‐ManagementSetting up and running a business can be both demanding and stressful. To combatthis entrepreneurs must learn to manage stress.
10. Time-‐ManagementEntrepreneurs must make effective use of their limited time. They will focus on themost important tasks before looking at the unimportant ones.
11. DelegationThe entrepreneur cannot do everything in the business. They must delegate tasksto other workers.
12. Human Relations ManagementThis involves how the entrepreneur deals with the business’ stakeholders. Theymust learn effective human relations management practices.
For the Individual 1. EmploymentWithout enterprising people there would be no new businesses and hence no new jobs. There aren’t too many people who enjoy being on the dole.
For the Business – 2. New ProductsIntrapreneurship ensures that many new, innovative goods and services are developed for sale. This can result in greater profits.
3. Reduce CostsEnterprise allows business become more efficient. By adopting innovative approaches to developing products the process can become both cheaper and more efficient.
For Ireland – 4. Improved Balance of TradeEnterprise allows new businesses to be set up. Many of these businesses are export focused. Enterprise can be good for Ireland because it can help improve our Balance of Trade.
5. Tax Revenue for GovernmentBecause of enterprise many new goods and services are developed. Consumer spending increases which results in the government collecting more revenue through taxes.
For Society – 6. Social EnterprisesThese are not-‐for-‐profit organisations which are set up to help local businesses/ people. You will learn more about such organisations in unit 6.
2013 Section 3 – Question 4(a) – 20 Marks EducaPrint Ltd is a business publishing schoolbooks in Ireland. John O’Leary, the Production Manager, suggested introducing some of its traditional print books in eBook format. He wanted to tap into the improvements in broadband speed and the major developments in mobile devices. The eBooks were launched onto the market in 2013 to great success. EducaPrint Ltd operated a matrix organisation structure for the development of the eBook products.
(A) (i) Explain the term ‘intrapreneurship’.(ii) Outline methods of promoting intrapreneurship in EducaPrint Ltd.
(i) 6 marks (4+2)(ii) 2 @ 7 marks each (4+2+1)
NB à we will look at intrapreneurship in greater detail in unit 4. This question will be covered there.
2012 Section 1 – Question 1 – 10 Marks Illustrate your understanding of the term enterprise.
NOTE: if you are asked to illustrate then you are expected to give examples. No examples = half marks = half a leaving cert = half a life = L
2011 Section 3 – Question 4(a) – 20 Marks Colm has decided to form a tidy towns committee in his local village and enter the ‘tidiest village’ category of the National Tidy Towns competition in 2013. Discuss four entrepreneurial skills that Colm will require in developing this local community initiative.
2009 Section 1 – Question 7 – 10 Marks Illustrate the difference between ‘enterprise’ and ‘management’.
2008 Section 3 – Question 4a – 15 Marks “Being decisive, creative and being prepared to take risks are personal characteristics often associated with entrepreneurs”. Discuss these characteristics and support your answer with examples.
3 Characteristics and Examples 3 @ 5 (3+2)
2007 Section 3 – Question 4a – 15 Marks Describe three enterprise skills required of an entrepreneur.
2006 Section 1 – Question 1 – 10 Marks Illustrate your understanding of the term ‘entrepreneurship’:
2006 Section 3 – Question 4c – 20 Marks Using examples, analyse the importance of four different enterprising skills and relate two to business and two to the community.
4 @ 5 marks (2 + 3)
2005 Section 1 – Question 3 – 10 Marks ‘Risk Management’ requires managers to:
2003 Section 3 – Question 4c – 30 Marks Illustrate how entrepreneurial skills might be used to enhance either (i) The local community or (ii) A Government Department
Entrepreneurial skills contribution 3 at 10 marks (2 + 4 + 4). Relevant to community or Government Department. Must illustrate.
Sample Answers2013 Section 3 – Question 4(a) – 20 Marks EducaPrint Ltd is a business publishing schoolbooks in Ireland. John O’Leary, the Production Manager, suggested introducing some of its traditional print books in eBook format. He wanted to tap into the improvements in broadband speed and the major developments in mobile devices. The eBooks were launched onto the market in 2013 to great success. EducaPrint Ltd operated a matrix organisation structure for the development of the eBook products.
(A) (i) Explain the term ‘intrapreneurship’.(ii) Outline methods of promoting intrapreneurship in EducaPrint Ltd.
(i) 6 marks (4+2)(ii) 2 @ 7 marks each(4+2+1)
Intrapreneurship This is where employees in a business act in an enterprising way for the good of the business. They may come up with ideas for new products or they may find innovative ways for the business to cut down on costs. Google is a company that promotes intrapreneurship with great success.
1. EmpowermentThis is where employees are given the responsibility for making important decisions without having to consult with their manager. This gives employees a greater scope for being innovative and creative. If EducaPrint Ltd. empowered employees the result would be more intrapreneurship in the business.
2. Financial RewardsThe business owner could offer John O’ Leary a financial reward for being enterprising and innovative. This would encourage intrapreneurship among other employees in EducaPrint Ltd.
NB à Notice how the question is worded. If you don’t make a link to EducaPrint Ltd. then you will not get full marks.
2011 Section 3 – Question 4(a) – 20 Marks Colm has decided to form a tidy towns committee in his local village and enter the ‘tidiest village’ category of the National Tidy Towns competition in 2013.
Discuss four entrepreneurial skills that Colm will require in developing this local community initiative.
4 @ 5 marks (2+2+1)
1. LeadershipColm will have to lead by example in order to motivate people from his village to follow his example. If people in the local community view him as being a good leader they will be more likely to work under him and join the tidy towns committee.
2. Stress-‐ManagementTo develop this local community initiative Colm will have to use stress management techniques. He will be attending lots of meetings and dealing with lots of people who may not agree with him. If he can manage his stress he will stay on top of his game.
3. Time-‐ManagementTom will have to delegate some of his tasks to other members on the committee. He will not be able to do everything as his time is limited. Thus he must make effective use of what little time he has.
4. Human Relations ManagementColm will have to be good at dealing with people. He will have to co-‐operate with the local council if his tidy towns’ committee is to be a success. Therefore he must employ good human relations management techniques.
NOTE: these questions aren’t hard. The only hard thing about them are that you must link the text to your answers. Often the questions on unit 2 in the exam are like mini ABQs.
2006 Section 3 – Question 4c – 20 Marks Using examples, analyse the importance of four different enterprising skills and relate two to business and two to the community.
4 @ 5 marks (2 + 3)
1. LeadershipThis is the ability of an entrepreneur to lead by example and motivate their workers. Leadership is important for businesses because it promotes both intrapreneurship and a culture of hard working employees. Intrapreneurship and committed workers are beneficial to businesses because they result in new and innovative products.
2. Stress-‐ManagementAn entrepreneur setting up a business faces both a financial and personal risk. As a result, the setting up of a business can be a stressful time. If an entrepreneur can manage their stress they can stay on top of their game and make better decisions that help the business increase profits.
3. Time-‐ManagementThe setting up of a social enterprise can be time consuming. Time management is important for social entrepreneurs as it allows them to focus on completing tasks in order of their importance. This ensures that local communities can benefit from well-‐functioning community organisations.
4. Human Relations ManagementWhen a social entrepreneur sets up a community organisation they will have to deal with local councils and the government in an effort to receive funding. If a social entrepreneur is good at dealing with people the likelihood of the community organisation receiving funding is increased. The opposite is true if the entrepreneur’s human relations management is poor. Thus the community will benefit from an entrepreneur who is good at dealing with people.
NB à this is a harder question than you would initially assume. As you can see my answer was rather long-‐winded. Make sure you read the question and know that you have to link 2 of the skills with business and 2 with the community.
NOTE: although this questions asked you to “analyse”, the marking scheme didn’t require an analysis at the end. This is the only time I’ve seen this happen. Always include a point titled “analysis” at the end of any question that asks you to analyse something.
2014 Section 2 – Question 1(a) – 20 Marks Illustrate what it means to be an entrepreneur with reference to Atlantic Surf.
2010 Section 2 – Question 1(a) – 30 Marks (A) (i) Explain the term ‘intrapreneur’.(ii) Illustrate, using examples from the above text, how ‘intrapreneurship’ benefitsCastlewest Hotel and Conference Centre.
5 marks (3+2) 8 marks (4+4) 7 marks (4+3) (Separate relevant link for each point)
2009 Section 2 – Question 1(a) – 20 Marks Illustrate, using examples from the above text, four enterprising characteristics/skills shown by Liam.
4 Characteristics/Skills 5 Marks each (1+2+2) (State, Explain, Relevant Link) Separate Relevant link for each characteristic/skill
2005 Section 2 – Question 1(a) – 20 Marks (A) Explain, using examples, the enterprising characteristics/skills shown by Tom.
Enterprising Skills /Characteristics (5 at 4 marks) (1 + 1 + 2). Illustration from text of the ABQ.
2004 Section 2 – Question 1(a) – 20 Marks (A) Explain with illustrations from the above information, four enterprising skills and/orcharacteristics shown by Peter.
Four Enterprising Skills /Characteristics: 5 + 5 + 5 + 5 marks (2 + 2 + 1). Illustration from text of the ABQ.
2000 Section 2 – Question 1(a) – 20 Marks (A) Illustrate, from the above information, the enterprising characteristics shown byPaddy.