Unit 13 task 2 A

UNIT 13 TASK 2A

POSTER CAMPAIGN (DOMESTIC ABUSE: VERBAL)

• THE LAYOUT HAS THE FOCUS ON THE TARGET ON THE GIRLS FACE. THE TEXT IS SPREAD AROUND WHERE THE BULLET HOLES ARE TO SHOW THAT THE WORDS ARE BULLETS. THE TITLE USED IS TO SHOW VERBAL ABUSE. THE YELLOW TEXT DOESN’T GO WELL WITH THE COLOUR SCHEME OF THE POSTER. I THINK WHITE WOULD BE BETTER FOR THE TEXT.

• THIS POSTER DOESN’T USE ANY LOGOS. THE FACE WITH THE TARGET TAKES UP MOST OF THE SPACE ON THE POSTER. THE TARGET IS USED TO HIDE THE GIRL AND SHOW MORE AS SOMETHING TO HIT OR OFFEND THEN A PERSON WHO HAS FEELINGS.

• THERE ARE NO COLUMNS USED FOR THE TEXT. THE TEXT IS SPREAD OUT TO MATCH AND REPRESENT THE BULLET HOLES. THIS IS USED TO SHOW THAT WORDS CAN BE JUST AS HURTFUL AS PHYSICAL ABUSE. THE PHRASES USED ARE ONLY SOME OF THE THINGS THAT PEOPLE ARE TOLD WHEN THEY ARE BEING ABUSED.

WEBSITE CAMPAIGN (DONALD TRUMP) • THIS WEBSITE USES TABS ON THE NAVIGATION BAR AT THE TOP OF THE SCREEN TO DIRECT

USERS TO DIFFERENT PAGES OF THE WEBSITE. THE LAY OUT ON THE CONTRIBUTE PAGE IS HAVING AN IMAGE ON THE TOP HALF OF THE SCREEN AND HAVING THE TEXT AND DONATION UNDERNEATH.

• THERE ARE NO VIDEOS OR SOUNDTRACKS PLAYING WHEN YOU ENTER THE WEBSITE. THE HAVE USED HYPERLINKS FOR THEIR NEWS REPORTS THERE IS A READ MORE LINK WHICH TAKES YOU TO THE FULL PAGE. THERE ALSO DOES NOT SEEM TO BE ANY ROLLOVERS USED ON THIS WEBSITE.

• THERE IS NO DROP DOWN MENU OR SEARCH BAR. HOW EVER THERE ARE CLICKABLE LINKS TO THREE OF THEIR DIFFERENT SOCIAL MEDIA PAGES. THERE SEEMS TO BE NOW ANIMATION OR VIDEOS OR AUDIOS THAT YOU CAN INTERACT WITH.

• THE TEXT IS TRYING TO SHOW THE MESSAGE THAT TRUMP WILL SAVE AMERICA AND MAKE IT INTO A GREAT COUNTRY AGAIN. THEY ARE SHOWING TRUMP AS A BEACON OF HOPE FOR ALL AMERICAN CITIZENS TO CREATE A SOCIETY THAT PUTS THEM ON TOP.

MOVING IMAGE CAMPAIGN (NIKE: UNLIMITED YOU)

• THIS ADVERT HAS A FAST CUTTING RATE THAT INCREASES AS THE MUSIC GETS MORE INTENSE. AT THE START OF THE VIDEO THE IMAGES REFLECT ON WHAT THE VOICE OVER MENTIONS. ANIMATED GRAPHICS WOULD BE THE TEXT AND LOGO THAT COMES UP DURING AND AT THE END OF THE VIDEO.

• THERE IS A LOT OF INTERACTIONS BETWEEN THE DIFFERENT CHARACTERS AND THE VOICE OVER. IT HAS BEEN EDITED AND ARRANGED TO SHOW THEIR AUDIENCE THAT THEY CAN DO ANY SPORT AND THAT THEY NEED TO HAVE NO FEAR. THIS IS ALSO TO ENCOURAGE PEOPLE TO GET INVOLVED IN SPORT. THERE ARE MANY DIFFERENT BACKGROUNDS USED FOR EACH SPORT OR ACTIVITY PORTRAYED IN THIS ADVERTISEMENT.

• THERE IS AN ANIMATED PICTURE AT THE END OF THE ADVERTISEMENT THAT HAS CLICKABLE LINKS TO OTHER VIDEOS AND TO A WEBSITE. THERE IS A GREEN SCREEN USED FOR SOME OF THE BACKGROUNDS. FOR EXAMPLE THERE IS A PART WHERE IN THE BACKGROUND IT SAYS ‘WINNER OF EVERY SPORT’. THIS BACKGROUND IS BLACK AND RED WITH THE TEXT IN RED AND THERE IS SMOKE AND CONFETTI.

• AROUND THE END OF THE VIDEO THE PACE OF THE CUTS INCREASE TO ONE SECOND TO SHOW ALL THE DIFFERENT SPORTS AND TO SHOW HOW PEOPLE A PUSHING THEMSELVES TO EXCEED THERE ABILITY.