Unit 13 - LO5

Contents Slide

Slide 3 – FeedbackSlide 4 – Improving my Front coverSlide 5 – Improving main imageSlide 6 – Other feedbackSlide 7 – Presentation improvementsSlide 8-9 – Production ProcessSlide 10 – Launch dateSlide 11 – Estimated production/ Budget plan

Slide 12-13 – Magazine costSlide 14 – Ethical IssuesSlide 15 – Legal IssuesSlide 16-17 - WatermarkSlide 18 – Copy RightSlide 19 - Intellectual PropertySlide 20 – IPSOSlide 21 – How to codes applySlide 22 – Calendar Events Slide 23 – Conclusion

FeedbackI have needed to make improvements to my Production plan as I was missing this on my presentation according to my witness statement. I have now included this in the Prezi as shown by the screen grab. This is a detailed plan and as I have included it people who are watching the presentation will know more about how the magazine is going to be made and what the plan is making it. This will make them more likely to invest in my magazine if they know what is going to happen and what there money is going towards.

I have also made improvements to my front cover in Photoshop as my witness statement has also suggested and I have then changed it on Facebook. This is shown in the screen grab. This has made my front cover more professional so my presentation will look better as what I am showing to potential investors in of high quality thus they will be more willing to invest.

Improving my Front cover

I have also made improvements as suggested on the witness statement that I should improve John’s skin tone with the Glamour skin process, I did this using the burn tool which creates a darker tone on johns skin which I was able to run over john which I have done. This has reduced the look of spots and imperfection on his skin so it makes him look better. The burn tool has made him looked tanned, which suits the stereotypical DJ as they are usually seen in the hot countries.

Improving main image

Feedback

I also gain feedback from my mother to which I showed her the prezi and presented it to her. She suggested that I could have improved in my explanation of the social media and email marketing, as on the prezi I just gave the two headings. I could have improved by including screen shots of a sample email which I could have sent to a potential consumer. I could have also shown the other social media websites which I mentioned which I was going to use. These were twitter and Instagram.

Presentation improvementsAfter reviewing my presentation from the recorded video and from the advice given to me on the witness statement, I know that I mustn’t rely too heavily on the script. I should have looked up at the audience more than I did as I will do next time because it makes the presentation more engaging and by keeping the audiences attention it’ll be easier to present my magazine.

Looking at the audience makes the presentation more interesting as I would be talking to the audience instead of the floor. Another improvement would be to speak louder and clearer as I saw that why was presenting that people may have found it difficult to hear what I was saying as the room I was presenting in was quite big.

I would have also liked to use more hand jesters while presenting and smile more as I would have looked nervous and my making hand jesters it would have made the presentation more engaging as being still made the presentation static and more effort to people to listen to me

Data and Time scale, the managers from all the departments will come together to create a pre-production plan. They will then plan this on a timescale where deadlines will be set and everything will be organised around when they have to be completed. When the content starts to be produced the pre-production has finished and the production begins. They may make a time line on excel to plan and make it clearer what its going to happen. The staff will be paid in total £82,000 annually. The office rent will have to be paid at the start of the month which will be £37.25 per month. The marketing budget will be £5,000 for the month and the website will be a no off cost of £6,000. All the budgets will be discussed at the very beginning as it is a based upon last issues sales. Managing the Schedule - There will then be a content plan for all the pages. This helps to decide where they will decide what topics the magazine will cover and everything which the new issue is going to include. The people involved in this will be all the members of the editorial board to make sure the plan is correct.Editorial and budgetary decision - All this software will cost around £57.16 per month. Which for my magazine would be per issue. After the magazine had been bought together into a complete copy the editors will look through it to make sure that’s what they want and the magazine will be proof read to make sure that there are no spelling or grammar problems. Then the magazine will start to be mass produced ready for release. To make 15,000 copies as my magazine is doing it’ll cost £8,529.43. For distributing the magazine online will only cost £720.

Production process

http://contentmarketinginstitute.com/2011/08/6-steps-for-producing-a-custom-magazine/ http://www.idesignstudios.com/blog/web-design/phases-web-design-development-process/#.VrCOPccUWi6 http://hosbeg.com/the-magazine-production-process/

Content Acquisition - A detailed plan is then made for each story which will feature in the magazine. The type of story will be decided and if it will be in the from of an interview, news story, features etc. One of these will be decided which will put across the story to the best to the audience. A mock up design is also created so a graphic designer will be used to create this which will probably need a computer as there equipment. A detailed description will be given to the editor by the author on what they are going to write about. At this time when the authors are writing and gathering information for there story a budget from the pre-production plan will be allocated to each journalist for them to spend on, travel, photos, interviews etc. They may also need to be provided with a photographer to take photos and a computer to write there story. The next stage after all the stories and articles have been written and the photographs have been taken it will be added to the magazine pages by a graphic designer. They will need to use designing software such as; Photoshop which will be used manipulate the photos, Adobe InDesign will design the page layout and if the magazine will be put onto a website they may need to use Adobe Dreamweaver to design the whole website. A mac will be the best computer to use as they have very good software for editing.

Sub-editing – This is for quality control. Mixmag sub-editing involves checking the accuracy of all the facts in the article, spell checking, checking grammar and punctuation, all articles follow the house style.

Page Layout – Mixmag will have layout staff and their jobs is to typeset and layout the various pages. They will use Desktop Publishing software such as Indesign. Adverts are then placed into the issue.

Proof reading – the editorial department will read through the whole hardcopy of the magazine to try and correct mistakes. Mistakes are corrected on the DTP files. The whole team keeps proofreading.

File emailed to printer – The magazine is then sent to the printers. The pre-press is defined as the process of checking to make sure that all the fonts and images needed are with the file. Then the printer company sends some printer proofs which is sent before all the copies are made if the editors are happy with it.

Distribution – this is the last stage where the magazines are sent off a warehouse where they are packaged to be sent off to shops to be sold.

Launch DateThe launch data will be on the Monday of the 4th week of every month which makes it easier to plan each issue as they will have a similar plan layout to the previous months and issues. This means that the magazine is only available once a month so will be advertised for example as the November 2014 issue instead of a specific date showing the date.

Estimated Production Costs/Budget Plan

• I will be employing:• 1 editor for £18,000 annually.• 1 assistant editor for £16,000 annually.• 2 junior graphic designer as an internship for the first year . • 3 Journalists for £16,000 each = £48,000• Total = £82,000

http://www.payscale.com/research/UK/Industry=Magazine_Publisher/Salary

Job role Salary (£)

1 Editor 18,000

1 Assistant editor 16,000

2 Junior graphic designers (Internships) 0

3 Journalists (16,000 X 3 = 48,000)

Magazine cost

The magazine cost to produce it’ll cost £8,529.43 to produce 15,000. The magazine will be 210x297mm, A4 and 56 pages

http://print24.com/uk/product/magazines/

60% of sales will go to me the Publisher5% will go to the Distributing company Seymour8% to the wholesalers27% to the Retailerhttp://www.thecompleteuniversityguide.co.uk/cities/london/

Online distribution using: http://pixelmags.com/newsite/ £60 per month for a year. This’ll go to :amazon, Apple, google, Nook, reader, readly, magzter and zinio. Where they can be downloaded. Thus Total $720 annually

London office space for £37.25 per week = £1937 per year.

http://www.gumtree.com/p/desk-space/cheap-rent-desk-space-low-cost-shared-offices-in-london-farringdon-holborn-viaduct-ec1/1099236282

For this magazine I wanted to use the best equipment to my staff so that they can create a good quality magazine. I chose to use Adobe software for example; Adobe Photoshop CS5.1 to edit the photos and make the front cover and double page spread. This will cost £45.73 per month which includes 20 GB of storage.Other equipment was going to be computer for all the staff to use . This would be a one time cost and for 7 mac books it would cost £1,049.00 each

http://www.apple.com/uk/mac/ https://creative.adobe.com/plans?single_app=photoshop&store_code=gb&promoid=KSPGW

Ethical issuesMixmag were put into an ethical issue as in one issue of their magazine they asked people ‘What drugs have you taken?’. This survey asked people about what illegal drugs do they take. This survey was conducted in the UK and America people between the ages of 18 – 25. This is a ethical issue as people who read the magazine who don’t take drugs might feel like that they need to do it as it is mentioned in their magazine. This could mean that Mixmag looks like they promote the use of illegal drugs and this could be offensive material to some people which would need to be censored in a magazine with a target audience of young readers. As a result of this I would need to as a magazine make sure the content which I wrote about was ethically allowed and wouldn’t encourage controversial issues like if taking drugs are good. So, in my magazine interview with John Allen I didn’t include anything which involved controversy, especially not drugs as it has an influence on younger people which might think about taking drugs if it is promoted as positive in my magazine.

http://www.theguardian.com/society/datablog/2012/mar/15/global-drug-survey-us-uk

Legal Issues relevant to my magazine

My magazine would have to make sure we had a copyright license on our magazine to protect our original content from being copied. The CLA is an organisations which I would use to help me copyright my magazine. Under the Designs and Patent Act 1988 it authorises me the publisher to issue a collective licences which allows people to copy from my magazine within certain limits and subjects to certain exclusions. This means that some of my content can be can be copied e.g. sentences but if someone would copy the whole of my magazine to sell themselves this would breach the copyright license. Also, the content of my magazine must meet with the Editor’s Codes of Practice. This means that I must only put the truth into my magazine and not bend and twist information to make it seem like a person is saying something else, so with my interview with John Allen I must make sure that I have written what he intended to mean. The Editors code of Practice also includes Privacy, opportunity to reply, harassment and lots more. To make sure that my magazine doesn’t breach any of these rules at the end of production and ideally throughout the content will be checked throughout production.

http://www.cla.co.uk/copyright_information/copyright_information/

Watermarks

Copy Right

A trade mark must be in a obvious place when it is placed on my magazine. So I am going to place it on my front cover page at the bottom left where other information like the date, issue and price of the magazine is going to be. The trade mark symbol must be ‘©’. The basic layout of the what the copyright should look like is - ‘Copyright © 2015 [COPYRIGHT OWNER’S NAME]. All Rights Reserved.’ The year must be correct including the name of the owner which would be my publisher’s name ‘Development Hell Limited’ When I have copyrighted my magazine I will now own the intellectual property which I or the company have created.

https://www.clickandcopyright.com/copyright-resources/copyright-symbol-usage.aspx

IP – Intellectual Property

This is a law which protects peoples creations for example the creation of my magazine. This includes patterns, copyright and trademarks. This isn’t the idea alone but a physical creation.By protecting my magazine it will make it easier to take legal action against anyone which copies or steals it. For my magazine it will include; name, logo, what I write and images.

IPSO (formerly PCC)• The IPSO is a business who regulate newspapers and magazines in the UK.

They monitor and preserve the Editor’s Code of Practice and resolve breaches in the Code by handling complaints about this. They do this to maintain and enhance freedom and authority of the press.

• For my magazine they would inform me if my magazine had gotten any complaints with its content and if someone found the content offensive. As a magazine I would have to reply to the complaints and defend what the my magazine has included if any one challenges it.

https://www.ipso.co.uk/IPSO/index.html

IPSO – How the codes apply

https://www.ipso.co.uk/IPSO/index.html

• My magazine must be accurate. A key area where this is important is in the barcode where it denotes the price. This must be accurate and mustn't mislead readers. Also, the issue will have to be correct as well as the web address.

• On the front cover there doesn’t need to be diversity as there is only one artist present. However, in future copies of the magazine ethnicity may need to be more diverse. Otherwise it could be seen as one ethnicity being able to make the front cover and interview. At the moment there is a white male and in another future copy there may need to be another ethnicity featured. Furthermore, there may also need to be a female on the front cover to not discriminate against females.

Calendar Events• I am going to release my magazine every month as my magazine will try and

compete with Mixmags which is already established company. I will do this as we have a similar audience and hopefully their readers will also see that my magazine is on shelves and want to buy my magazine over Mixmags as it is cheaper.

• My magazine is aimed to release material about upcoming festivals and events so there will be articles discussing new events and if they are going to be good or not.

• I have capitalized on this by including whole articles to the topic of past and current festival and clubs reviews. I will also include adverts for these but apart from that I won’t be adding anything else about the topic as I don’t want to over load the reader with review and advertisement as it will make the magazine too commercial and not interesting.

• Furthermore, I also won’t be including any content about seasonal events like Christmas as my reader want to know about upcoming festivals as the magazine doesn’t have any relation to seasonal events which aren’t related to the dance and clubbing music genre.

Conclusion

To conclude, I have learned what I need to improve in terms of my presentation skills and also what more I could have included in the presentation. I have been able to review the budget plan and Production plan to understand how the magazine will start. Furthermore, I have considered the legal issues with the magazine and have added a watermark to protect my work.