Unit 1 Package Design. Part I Listening & Speaking Activities 1 Brainstorming Work with your group to think out as many words/expressions as possible.

Unit 1 Package Design

Part I Listening & Speaking Activities 1 Brainstorming Work with your group to think out as many

words/expressions as possible about the appearance of objects, goods, animals or human beings. Write them down in the blanks below.

1 Brainstorming

1 Expressions of size: Colossal, miniature, huge, vast, immense,

stout, chubby, plump, bulky, roly-poly, titan, mammoth, elephantine, small, diminutive, midget, tiny, teeny-weeny

1 Brainstorming

2 Expressions of shapes: Crooked, oval, undulating, angular,

square, round, rectangle, hooked, humped, pointed, oblong, linear, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, 5 feet long, 2 feet high and 4 feet wide, a space 6 by 10 feet…

1 Brainstorming

3 Expressions of material/texture: Wood, paper, plastic, fabric, silk, rayon,

batik, nylon, wool, onionskin, cotton, tissue. Parchment, silky, velvety, smooth, coarse, grainy, gritty, rough

1 Brainstorming

4 Prepositional phrases of appearances: Like velvet, in yellow, on the crooked path,

with plastic, towards obesity, along with a snub-nose

1 Brainstorming

5 Figurative language: (The con-man was) as smooth as silk, (His

ego was) colossal, a midget in the land of titans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) like a horse, (run) like a snail

Part I Listening & Speaking Activities 2 UFO and aliens: facts or fiction?

2 UFO and aliens: facts or fiction?

2 UFO and aliens: facts or fiction?

To get more information about UFOs, please refer to: http://ufos.about.com/ and

http://unmuseum.mus.pa.us/ufo.htm Best UFO Photographs, 2007 at

http://ufos.about.com/od/visualproofphotosvideo/ig/Best-UFO-Photos--2007/

Part I Listening & Speaking Activities 3 UFO, aliens and you

Part I Listening & Speaking Activities 4 What do they look like?

Part I Listening & Speaking Activities 5 Appearances are deceptive

Part II Reading Comprehension and Language Activities Pre-reading Task 1 Some people claim that the package of a

product not only gives customers visual pleasure, but is also part of the commodity, while others insist that it is a sort of waste, even a deception. What is your opinion?

Part II Reading Comprehension and Language Activities Pre-reading Task 2 Do you like things, for example, the soap

you buy, packed in a plain package or a colorful or even a fancy package? And why?

Part II Reading Comprehension and Language Activities Main idea 1-2 A description of Primo Angeli’s studio 3-4 The function of package (seduce) 5 What a world would be like without packaging? 6 The challenge of packaging (to create an identi

ty to which the buyer aspires, not to reflect the buyer’s true identity)

Part II Reading Comprehension and Language Activities 7 A product will actually taste different or

be more effective because of the motivating force of the package.

8-10 The importance of color in packaging 11 For some, creating a dream, an image,

that is what packaging is all about.

Part II Reading Comprehension and Language Activities Notes: 1 On the walls behind us are samples of…

倒装 2 row upon row=many rows of something 3 seduce (8)/lure(8)/tempt(4) Seduce sb from/into sth Seduce a man from his duty

Part II Reading Comprehension and Language Activities Induce(4) 劝诱 , 诱导 , 导致 ~sb to do sth Inducement (4) n. 动机 , 诱因 ~to study English Seduce by the offer of money into betrayin

g one’s country.

Part II Reading Comprehension and Language Activities How many women did Don Juan seduce? Peter’s wife tried to seduce young Joseph. Lure sb away from his duty Be lured on to destruction Tempt to sth/into doing sth Tempt sb to do sth

Part II Reading Comprehension and Language Activities Nothing could tempt him to such a course

of action to take such a step. He was tempted into making a false step. 4. transfrom sth (into sth)(4)—transformati

on(4) Success and wealth transformed his chara

cter.

A steam-engine transforms heat into energy.

5 hungry for—long for sth/for sb to do sth The orphan child was hungry for affection. She longed for him to say something. I’m longing to see you. The children are longing for the holidays.

6 cheapness 7 grab one’s interest 8 SHARP (1) 锋利的 (2) 轮廓明显的 (3) 陡

峭的 , 急转的 (4) 尖锐的 , 刺耳的 (5) 伶俐的(6) 辛辣的 (7) 尖刻的 (8) 不择手段的

9 aspire vi.(8)—aspiration (8)—inspiration(4) Aspire after knowledge ~ to fame ~to become an author Be doomed to die Be doomed to failure/disppointment/oblivion(8)

湮没 , 忘记

Aspiration (for/after); aspiration (to do/be) 10 rub it in, (esp) remind sb repeatedly of

a fault, failure, etc. ( 尤指 ) 不断地提起某人的错误 , 失败等 I know I behaved foolishly but you needn’t

rub it in.

11 flow-flowed-flowed; fly-flew-flown 12 primary colors, red, blue and yellow, fro

m which all other colors can be obtained by mixing two or more.

13 rummage (8) ~among/in/through 翻寻 , 彻底搜查 , 海关搜查 ~ a ship

14 deck vt.(1) ~(with/out in), decorate 装饰 , 点缀 Streets ~ed with flags She was ~ed out in her finest clothes. (2) 为 ( 船 ) 装甲板

15 TURN ~ away, back, down, in, off, on, out, over, to, up

16 sack (4) n. give sb/get the ~( 口 ) 解雇 vt. 解雇 He got the ~ for petty thieving. Vt. 劫掠 , 掠夺 --sanction (4) n. 批准 ; 制

裁 ; 约束力 v. 认可 ; 承认 ; 接纳

1 Comprehension work A. 5 Attach importance to sth 2 Language work A. 6 Martyr(4) 烈士 9 exert influence on C. b. 3 tide sb over sth 帮助某人度过困难

Part III Extended Activities

1 Dictation Who said packaging is everything? I think

the present enthusiasm for packaging often brings us more trouble than convenience. We could save time, trouble and space if there wasn’t so much variation in the size and shape of the packages. Suitcases, for example,

Should be made in standard sizes. There should be just four. For advertising purposes the makers could label them HUGE, GIANT, LARGE and REGULAR. Huge would be a big suitcase, Giant would be a normal size, Large would be small and Regular would be a small bag

Used for personal items you want to keep with you on a trip. If suitcases were made in only four standard sizes, we could save fifty percent of the space they now take up in aero-plane luggage compartment. At home we could have whole closets of space and the predictably shaped

Suitcases would make packing a pleasure.

2 Read more Wrappings Key words for each paragraph: 1mood//2grocery//3anything//4orange 5cookies,crackers//6cars//7cars//8me 9books//10-11couch-fabric

4 Work with words High street 大街 As often as not =more often than not, very frequently

Fancy, Picture in mind, imagine Picture sth to oneself Imagine Hard/soft sell, aggressive/persuasive selling technique 硬行（说服式）推销（法）

Ingenious(4) 心灵手巧的，精巧的，有创造性的

Cf. genius