Unit 1 LO2 - Audience Profiling PowerPoint

LO2 - AUDIENCE PROFILINGSam Carpenter

My questions• These are the

questions that I asked.

• These questions will help me understand what these people specifically enjoy about horror films and what gets to each different type of person.

Purpose of my research• The purpose of conducting research like this is to attempt to

understand the people who watched the film and what appeals to them.

• Conducting this research can prove valuable, as the creators can use it to tailor a movie to their audiences’ liking and include the kind of interests and elements that entertain or scare them.

• All of these demographics have to be understood to know what kind of things will be appreciated by the viewer and what will be criticized and not enjoyed. For example – a funny line of dialogue may appeal to a younger person, but not an older viewer.

• All of this matters because it determines whether the audience member will continue watching the film or turn it off.

Received answers

Typical Audience Profile• Name: John Smith• Gender: Male• Age: 19• Occupation: Student at Lincoln University – Studying Film

Production• Lifestyle/Activities: Enjoys playing video games and watching TV

shows and movies in his spare time, but can only do this when not at University. Watches horror movies with his friends and girlfriend.

• Favourite Film Franchise: Marvel Movies (MCU)• Hobbies: Playing video games, socialising online and in public,

playing guitar, watching movies, reading.• Spending Power: Student Loan gives him a relatively disposable

income as he has budgeted well in his time at university. He has money to buy films, games, instruments and clothes.