Luke Chimuka Unique Moringa liquid concentrate as a nutritional and herbal supplement
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Luke Chimuka
Unique Moringa liquid concentrate
as a nutritional
and herbal supplement
Customer need
Many people are turning to organic supplements, to receive essential nutrients their bodies require to function optimally
This health consciousness has increased the consumption of organic nutrient and herbal supplements
Health supplements provide nutrients that are not sufficiently consumed in required quantities through meals
Consumers most times buy supplements individually in local stores
Solution – Moringa liquid extract
Extra-Green extracts a liquid Moringa concentrate with high nutritional value promoting a healthier diet using a water-based extraction systemWe provide an organic extract as a supplement that can be added in various products.Our extract contains all the nutrients in one concentrate
Vitamins
No organic solventLow cost
Proteins
MineralsWater
What is Moringa?
14 species of thegenus Moringa
Moringa oleifera is the most cultivated and researched
Grows in tropical and sub-tropical regions
Seeds:Water PurificationHerbal, Oil
Gum: Herbal
Leaves:NutritionHerbal
Trees:Erosion Control
Flowers:Herbal
Pods:NutritionHerbal
Bark:Herbal
Roots:Herbal
Various uses of Moringa
Presenter
Presentation Notes
Slide 5: Not only are the leaves highly nutritious, but every single part of the Moringa tree has been used for beneficial purposes. Here again is the list of all the many specific uses people have found for Moringa. [When the words “Consider the Possibilites” appear:] It’s time that we seriously consider the possibilities that Moringa holds for benefiting our world.
Pump
WaterMoringaextract
Preheating coil
Extraction cell
No organic solvent
Back pressure regulator
Oven
Antioxidants
VitaminsMinerals
The Patented Technology – Pressurised Hot Water Extraction
Whole value chain
Community based Moringafarms (Limpopo) (Pretoria)
Moringa liquid extract
Job creation
B2B modelManufacturers of nutritional and health supplements & large scale users in food products.B2C modelProduce and sell Moringayoghurt & vitamin water –later cosmetic products
Quality control
Herbal extracts on the market
Opportunities in the market
Current products in the market
Competitorso Moringa Source® ◦ Garuda Naturals (Pty) Ltdo Africa Moringa™ ◦ Moringa Mavens
Moringa juice Moringa capsulesMoringa powder
Opportunities in the market
Advantages of the Moringa liquid extract
Neutral taste without the bitterness of MoringaFlexibility allows it easily added to various food as value additions.Uses water which is cheap and readily available and no toxic organic solvents are used.Our patented green technology will help to keep potential competitors away.
Superior Product
SWOT analysis
STRENGTHS• Our technology is patented• No toxins in our liquid extract,
therefore, making it a green extract• Our knowledge and experience of the
technology will assist us in approaching manufacturers
WEAKNESS• The company has limited experience
in the manufacturing and running a company.
• The company is a starter and does not have experience in running a business of this nature.
OPPORTUNITY• Expanding the market by selling to
other manufacturers• Incorporating the extract to other
products like sauces, porridges and other herbal products
• Danone has shown interest in adding our extract into their yoghurt products
• Exporting our extract to other countries
THREATS• Direct competitors who sell Moringa in
the dry powder form• Manufacturers introducing similar
products with the same ingredients like Moringa
• Manufacturers with financial resources
Team
Dr David MingChemical Engineer (Advisory board)
Prof Luke ChimukaAnalytical/Environmental Chemist (Advisory board)
Ms Charlene MakitaChemist (Managing director)
Ms Maletsatsi KgatitsoeChemist (Operations manager)
Dr Yvonne SainiBusiness analyst and marketing strategist (Advisory board)
Ms Tondani Rampfumedzi Food formulation scientist
Mr Sammy Botolo Moringa sales experience(Supply Chain manager)
Thank You for Listening
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