UNI QUE COMBINATION
Mar 09, 2016
UNIQUEC O M B I N A T I O N
PHAN TRONG BINH
Email: [email protected]: +84 902 511 610
Department Director : PHIL HAMLETTInstructor: JEREMY STOUT
Typefaces: VNI THU PHAP, UNIVERPhotography: BINH PHANSoftware: ADOBE CREATIVE SUITE
Printing: ANDRESENBinding: TAURUSTextstock: DUMMY
Academy of Art University
SCHOOL OF GRAPHIC DESIGN79 New Mongomery, SF, CA 94105
Copyright © 2012 Phan Trong Binn
No portion of this book may be used or repro-duced in any manner without written consent of Phan Trong Binh
All rights reserved
01DEADLY PAYBACKPage xxxx
00INTRODUCTIONPage xxxx
05IT’S ABOUT LOVE Page xxxx
06NEVER DRINK ALONEPage xxxx
CONTENTST A B L E O F
07THE COUNTRYSIDE OF LIFEPage xxxx
04THE EFFECT OF NOISE Page xxxx
02ONLY TIME CAN TELL Page xxxx
08DEFINING PURITYPage xxxx
03EAT FOR BEAUTYPage xxxx
09LIVING LEGACYPage xxxx
00
What distinguishes my work from that of other designers
is I combine the unique sensibility of Southeast Asia
with the tools and techniques of Western graphic design.
Being Vietnamese, I grew up absorbing the aesthetics
and art of my culture and have journeyed to the United
States to extend my design skills in the Graduate Graphic
Design program at the Academy of Art in San Francisco.
Therefore, I now bring a distinct perspective to the task of
design that allows me to create original works that reflect
the richness of Asian art enhanced by the technology and
sophistication of Western design principles.
Graphic Design Portfolio PHAN TRONG BINH
UNIQUEC O M B I N A T I O N
INTRODUCTION
Page 09 / Page 10
01
Category
FILM FESTIVAL
Typeface
IMPACT, MISSION
Instructor
HUNTER WIMMER
Form
CATALOG, DVD, SOUNDTRACK,
POSTER, WEBSITE, ADVERTISING
Date
SPRING 2009
Class
INTEGRATED COMMUNICATION
Graphic Design Portfolio PHAN TRONG BINH
PAYBACKD E A D L Y
Page 09 / Page 10
Nowadays, films are one of the most
popular forms of entertainment with the
general public. The director often devel-
ops the vision for a film, and carries
out this vision, to translate words on a
script into pictures on a screen in order
to produce the most influential films.
The aim of this project was to choose
one film director and create promotional
pieces as well as a series of products to
promote a film festival. Brian De Palma is
known for his many films, ranging from
violent pictures to Hitchcock-like thrill-
ers. Bridge That Gap (1965).
One of his first films was the black–
and–white film. From there he completed
many movies, finding major success
with the controversial, ultra-violent film
Scarface (1983). After Scarface, De Palma
made two more movies before landing
another one of his now-classics: The
Untouchables (1987), starring his friend
Robert de Niro in the role of Chicago
gangster Al Capone.
Brian De Palma is known for his many films, ranging
from violent pictures to Hitchcock-like thrillers. Dealy
pay back is the project and design’s driving force. The
purpose is to create a series of products to promote
this film festival.
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02
Typeface
HELVETICA
Instructor
LIAN NGUYEN
Form
POSTER
Date
FALL 2008
Class
TYPE EXPERIMENTS
Catefory
DUMMY
Graphic Design Portfolio PHAN TRONG BINH
ONLYTIMEC A N T E L L
Page 09 / Page 10
Music drives my imagination and gives
me a different perspective on life. ‘Only
Time’ is a song that was recorded, and
composed, by Irish singer, Enya. It was
first released in November of 2000.
According to the song, the singer con-
veys the message that time controls
everything. The song is about love and
time. Even a song like this can have so
much meaning to someone, they would
never be able properly explain.
My idea for this project was to visualize
what inspires me creatively and emotion-
ally. I want to create a poster through the
use of images and typography. The post-
er will portray how we think time can not
only remove us from many situations and
relationships, but can also heal our broken
hearts, clean our tears in bad moments,
or just provide us with relaxation.
The aim of this project was to portray how we think
time can not only remove us from many situations
and relationships, but can also heal our broken hearts,
clean our tears in bad moments, or just provide us
with relaxation.
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03
Category
VICTORIA’S SECRET BRANDING
Typeface
BODINI, GARAMOND
Instructor
ROLAND YOUND
Form
POSTER, PACKAGING, PHOTOGRAPHY
Date
SPRING 2010
Class
DEASIGN OUTSIDE THE BOX
Graphic Design Portfolio PHAN TRONG BINH
EATBEAUTYF O R
Page 09 / Page 10
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Looking fantastic and beautiful is not just
comes from within your body. The daily intake
of whole grain cereal will deliver amazing
features. Eat for Beauty is an advertise-
ment to help the brand–Victoria’s Secret
appeal to the customers and to gain publicity.
The purpose of this project was to create
an image for Victoria’s Secret.
“Eat for Beauty” focuses on teaching
younger generations about how the food
they eat makes a big difference in the
way their body is shaped and formed. The
aim for this advertisement was to entice
customers to try some of the wonderful
whole grain foods available. Nevertheless
Victoria’s Secret make-up and beauty sup-
plies will magnify their great features and
deliver the perfect looks.
Eat for Beauty is an advertisement to help the brand–
Victoria’s Secret appeal to the customers and to gain
publicity. The purpose of this project was to create an
image for Victoria’s Secret.
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04
Category
PAPER PROMOTION
Typeface
UNIVER
Instructor
ARIEL GREY
Form
BOOK, SWATCH CARD
Date
SPRING 2010
Class
DIRECTED STUDY
Graphic Design Portfolio PHAN TRONG BINH
THE EFFECTNOISEO F
Page 09 / Page 10
Noise has different negative influences on
people everyday as they interact with the
things in their surrounding environment.
The connection between people and their
noisy environments can affect their mood.
For example, in the cities, where there
is a lot of traffic from automobiles and
motorcycles, the street noise can cause
sleep disruption hearing loss, headaches,
and stress, which can lead to heart dis-
ease, in humans and animals.
Noise interferes with human activities at
home and work and is dangerous to
people’s health in various ways. In rural
areas, train and airplane noise can disturb
wildlife habits. This project was intended
to visually portray the bad effects of noise
on people by typography and graphic.
This project was intended to visually portray the bad
effects of noise on people by typography and graphic.
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05
Category
SYMPATHIZING SAME SEX MARRIAGE
Typeface
TRAJON, GARAMOND
Instructor
PHIL HAMLETT
Form
BOOK
Date
FALL 2008
Class
VISUAL COMMUNICATION
Graphic Design Portfolio PHAN TRONG BINH
IT’SLOVEA B O U T
Page 09 / Page 10
Love means pleasure. A deep emotional
enjoyment between people. When cou-
ples treat each other well, they delight in
each other. The destination of love is
marriage; it is wonderful when you are
ready to be married to someone you
are in love with. Marriage is a result of
true love and true love does not know
age, race, gender, or ethnicity. True love
is the same everywhere; it is a connection
between two honest hearts. Marriage
may take many forms: for example, a
union between one man and one woman,
or a union between a man and another
man, also known as a same-sex marrige.
A same-sex marriage is a term for a legal-
ly or socially recognized marriage between
two people of the same sex. The aim for
this project was to create a public book
that could be used as a positive voice to vote
for the right of same sex marriage because
marriage is a basic human right everyone,
including homosexual people, deserve.
The aim for this project was to create a public book that
could be used as a positive voice to vote for the right
of same sex marriage because marriage is a result of true
love and true love does not know age, race, gender,
or ethnicity. True love is the same everywhere; it is a
connection between two honest hearts.
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05
Category
SBRANDING
Typeface
VECTORA, CLARENDON
Instructor
HUNTER WIMMER
Form
INDENTITY, BOOK, WEBSITE, POSTER
STATIONERY SET
Date
FALL 2008
Class
NATURE OF IDENTITY
Graphic Design Portfolio PHAN TRONG BINH
NEVERALONED R I N K
Page 09 / Page 10
Today’s Thunderbird community is a social
network that shares the belief that a good
life means challenging yourself with goals,
working hard, and celebrating your accom-
plishments with friends, classmates and
colleagues. Never Drink Alone is a to call
to action to enhance social occasions with
bright festive flavors that are perfect for
parties, concerts and celebrations. Thun-
derbird offers a line of affordable fortified
wines that reinvent the “Taste of an American
Classic” for a new generation.
Thunderbird is designed for today’s fast-
paced lifestyle and offers a light, refresh-
ing taste that won’t weigh you down.
After a long day of working or studying,
Thunderbird adds to the pleasure of good
times and good friends. Thunderbird is a
toast to the good times and a reminder that
good friends provide a safe and responsi-
ble social environment for entertainment
and enjoyment
The project’s intention is to recreate the image, making
them distinguisable for the public. Never Drink Alone is a
to call to action to enhance social occasions with bright
festive flavors that are perfect for parties, concerts and
celebrations. Therefore, Thunderbird is a toast for the
good times and a reminder that good friends provide a
safe and responsible social environment for enjoyment
and entertainment.
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07
Category
PAPER PROMOTION
Typeface
UNIVER
Instructor
ARIEL GREY
Form
BOOK, SWATCH CARD
Date
SPRING 2010
Class
DIRECTED STUDY
Graphic Design Portfolio PHAN TRONG BINH
THE COUNTRY SIDEO F L I F E
Page 09 / Page 10
The countryside seems to have all of
God’s given gifts because there one can
find a pure environment, fresh air, clean
water, a clear blue sky, simple people,
and green cropland.
People who live in the countryside feel
well because the environment itself is
fresher. Life in the countryside is slower,
less noisy, and more relaxed than it is
in the city. Someone in the countryside
has the advantage of being able to more
easily concentrate on basic human
needs because they have a healthier
environment for living and working.
In a countryside environment people are
more natural, more helpful, and have
a more loving community that is closer to a
true family. Countryside living is ideal because
it offers friendship, privacy, romance and
adventure along with an ideal living and
working environment where every family
member can find an occupation in their
family business. The project was intended
to visualize life in the countryside with
typography and images.
People who live in the countryside feel well because
in the fist place the environment itself is fresher, and
life in the countryside is slower, less noisy and more
relaxed than it is in the city.graphic. Therefore, the
project was intended to visualize life in the country-
side with typography and images.
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08
Category
BOOK DESIGN
Typeface
DUMMMY
Instructor
CAROLINA
Form
BOOK
Date
FALL 2001
Class
TYPE 2
Graphic Design Portfolio PHAN TRONG BINH
DEFININGP U R I T Y
Page 09 / Page 10
Cunningham is most known for her
stunning and sensual close-ups of flow-
ers. Their arrangements are created
spontaneously in a spirit of fun, albe-
it with a solid sense of design, purity
of image, and clarity of detail as well as
pattern to recognize the form within the
object. The arrangement of the flowers
is almost identical; Cunningham makes
the texture of the flowers very evident,
almost making that the emphasis.
The leaves of the plants are a faint back-
ground detail that keeps the eye moving
throughout the photo.
She keeps true to photographing the
purity and essence of the plant by keep-
ing the photo crisp and the fine lines
and texture evident. The project was
intended to add to the intrigue and ele-
ment of design found in Cunningham’s
beautiful photography.
The project was intended to add to the intrigue and
element of design found in Cunningham’s beautiful
photography
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09
Category
PRESERVE VIETNAMESE
WOODBLOCK PRINTMAKING
Typeface
VENDETTA, VN THUPHAP, OCOLUS
Instructor
ARIEL GREY, PHIL HEMLETT, JOY VU
Form
IDENTITY,, WEBSITE, EXHIBITION,
PROMOTION
Date
FALL 2011
Graphic Design
MFA THESIS
Graphic Design Portfolio PHAN TRONG BINH
LIVINGLEGACYD O N G H O W O O D B L O C K P R I N T S
Page 09 / Page 10
Dong Ho printing is a kind of Vietnamese
folk printing which originated in Dong Ho
Village in Song Ho Commune, Thuan Thanh
District, Bac Ninh Province, Vietnam. Dong
Ho prints have about 300 years of history
in the north of Vietnam. The Dong Ho
paintings are printed by hand, each color
having its own printing block.
The printing paper is made of “dzo”, a
papyrus-like plant, bark fibre, and coated
with a thin layer of “diep”, oyster shell
dust, that gives the paper a typical, much
appraised, feeble-glittering texture. Dong
Ho printings appears only on the occasion
of the Lunar New Year Festival.
Both their form, lines, color, and con-
tents suit spring time and bring out
man’s aspiration for a life of plenty and
happiness. They represent an original
genre of folk pictorial art, with a distinct
national identity and a centuries’ old
tradition. The traditional paintings reflect
aspiration of people for peace, prosper-
ity and happiness.
Dong Ho, named for the village where it originated,
utilizes natural materials produced in time honored
methods by local artists. Living Legacy will preserve
Vietnamese woodblock printmaking tradition that Dong
Ho provides to the country’s cultural.
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living legacy living legac
li vin g l egacyDo ng H o
DO NG H Oliv ing legacy
DO NG H O DO NG H ODO NG
DONG HOliving le gacy Don g H o
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LIVING LEGACY
DO NG H ODo n g H o
DO NG H O
DO NG H ODONG HO
NG H O
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W O O D B L O C K P R I N T S
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WorkshopBookstoreExhibition centerTheaterRestaurantParkResidence
the village floorplan
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Bookstore Workshop
the bookstore outside floorplan
B O O K S T O R E
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HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US
Dong Ho woodblock prints are a kind of Vietnamese folk printing originating in Dong Ho Village in Song Ho Commune, Thuan Thanh District, Bac Ninh Province, Vietnam. Dong Ho paintings have about 300 years of history in the north of Vietnam.
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
Page 09 / Page 10Title MFA THESISCategory PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING
HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US
The workshop in the village is the open place where all tourists can learn how to make woodblock prints. The Dong Ho’s artists will be there to present and lecture them step by step from the begining to the end of the woodblock print making process. People will learn how to draw the visual. cut the wood, and press the woodblock on the paper. Tourist can follow the samples to draw and cut, but they also can create their own visual themself. By this workshop artist and tourist will have a chance to share and converse about woodblock printing.
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
HOME EXHIBITION WORKSHOP THE THEMES BOOKSTORE CONTACT ABOUT US
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
The village of Dong Ho is a small village but it is easy to find. From Hanoi, go along the national road No 1 to Bac Ninh until reach 30 kilometer post, turn to the road No 38, go ahead 12 kilometers more across Duong river by Ho bridge or go along national road No 5 to Phu Thuy station, at 16th kilometer turn to the road No 179, go ahead 2 kilometers more, turn to the road No 282 then go to about 20 kilometers, you will get Dong Ho.
HOME EXHIBITION WORKSHOP THE BOOKSTORE CONTACT ABOUT US
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
Daily LifeW O O D B L O C K P R I N T S
These paintings are take
from real life, about what
can be seen with one’s
own eyes (some of
these scenes exist until
today). The artisans
depict what they know
best: rural life in the Red
River plain. Farmer and
water buffalo resting.
There are even two birds
catching the ticks on the
water buffalo’s back.
Otherwise a boy playing
bamboo flute on a water
buffalo’s back is an image
representing “peaceful
rural life” in Vietnam.
happy family.
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Daily LifeW O O D B L O C K P R I N T S
LE GACYLiving
A distinctive style of woodblock printing, provides a colorful folk canvas for Vietnam’s aspirations for peace, prosperity and happiness.
W O O D B L O C K P R I N T S
V I L L A G E
W O O D B L O C K P R I N T S
WISHGood Luck
DONG HO WO O D B L O C K P R I N T S M U S E U M
exhibitionworkshopvillage tour
Open hoursMonday to Friday
For tickets/ Tour booking / +84-8-842-56321
Location: The village of Đông Ho
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Graphic Design Portfolio PHAN TRONG BINH PROJECT 01 02 03 04 05 06 07 08 09
Page 09 / Page 10Title MFA THESISCategory PRESERVE VIETNAMESE WOODBLOCK PRINTMAKING
Graphic Design Portfolio PHAN TRONG BINH
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Special Thanks ToJEREMY STOUT for his great direction, and guidance. In particular, his instruc-tions, value judgment, suggestions have been valuated for this project achivement.
Instructors and Advisor PHIL HAMLLET, ARIEL GREY, HUNTTER WIMMER, MICHALE KILGORE, CARO-LINA DE PARTOLO, ROLAND YOUNG, LIAN NGUYEN, JOYCE YU, STEPHAN ABNEY, SUSAN PASLEY, JILL BALLARD, HELLER JILL
Family and FriendsMom, Dad, Dung Phan, Minh Nguyen, Kal-vin Ha, Ha Thu, Thu Trang, Dong Ho artists, Zackfu, Liz, Mike, Melissa Nilsson, Charles Bell, Mary Hill, Clarice Jenkins, Samantha Perkins, Missy Schrenker, Simon Ho, Linda Ho, Niuniu, Soniya,
Graphic Design Portfolio PHAN TRONG BINH
THANKYOUL O V E L Y
From the bottom of my heart I would never forget the love, support from all of you, and always encouraged me no matter what it be. Finally, words alone cannot express the thanks I owe to all of you.
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UNIQUEC O M B I N A T I O N