6/4/18 1 UNIONS AND ONLINE EMPLOYEE ENGAGEMENT Walter Orechwa CEO Projections, Inc. June 11, 2018 THE CHALLENGE Employees are vulnerable to underground organizing tactics “ ” IF YOU CAN PLAN A PARTY WITH AN APP, YOU SHOULD BE ABLE TO ORGANIZE WORKERS. - Moshe Marvit, fellow at The Century Foundation
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UNIONS AND ONLINE EMPLOYEE ENGAGEMENT...6/4/18 6 UNIONS: SOCIAL MEDIA • Paid Digital Marketing Direct To Your Employees • PPC advertising • Keyword-targeted • Re-Marketing
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6/4/18
1
UNIONS AND ONLINE EMPLOYEE ENGAGEMENTWalter OrechwaCEO Projections, Inc. June 11, 2018
THE CHALLENGE
Employees are vulnerable to underground organizing
tactics
“
”
IF YOU CAN PLAN A PARTY WITH AN APP, YOU SHOULD BE ABLE TO
ORGANIZE WORKERS.
- Moshe Marvit, fellow at The Century Foundation
6/4/18
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“
”
WITH AN APP, WORKERS COULD GET 30% OF THE CARDS SIGNED BEFORE THE EMPLOYERS KNOW
WHAT'S HAPPENING.-Mark Zuckerman, The Century Foundation
CURRENT TRENDS
•76% of Canadians own a smart phone •90% of all Canadians own 2 or more digital devices•80% own 3 or more•71% own a laptop or netbook•92% have home internet service
•Union-Free Philosophy•Your Rights•Protect Your Signature•Current Campaign Issues•Company Positives
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YOUR PROACTIVE SOCIAL MEDIA STRATEGY
•All Social Media Channels•Campaign updates•Address Issues•Build Employer Brand•Reminders to vote
YOUR PROACTIVE SOCIAL MEDIA STRATEGY
• Facebook• Promote to those who follow you•Native video• Employee Narratives•Ads to your pixeled (captured)audience• Facebook Lives (builds trust)
YOUR PROACTIVE SOCIAL MEDIA STRATEGY
•Online Video (all channels)•Does not have to be overly “produced” but still professional – the message matters most!•Conversations• Employee Testimonials•Company Positives
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YOUR ACTION PLAN: UNIONFREE.COM
UnionFree.com Website Tips• FaceBook Pixel• Keep it Updated – embed Twitter feed• Include all Social Media links• FaceBook Messenger•Anonymous contact form (Q&A)
IS IT WORKING?
•Metrics To Track•Google Analytics (site visits)•Opt-Ins, Likes, Follows, Open Rates, Site Visits•Media Attention•Video Views•Engagement: Q&A’s etc.
IS IT WORKING?
•Metrics To Track•Google Analytics (site visits)•Opt-Ins, Likes, Follows, Open Rates, Site Visits•Media Attention•Video Views•Online Meeting Attendance•Engagement: Q&A’s etc.
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2,244 votes against unionization and 1,397 in favor
HTTPS://UNIONPROOF.COM/CUETORONTOAll slides, links, resources available here: