Union

COPYRIGHT GULP! LTD,

UNION CREDENTIALSUNION CREDENTIALS 12.10.0912.10.09

ABOUT UNIONABOUT UNION

UNION ARE AN EVENTS AND PROMOTIONS COMPANY

FORMED BY 3 FORMER STUDENTS IN 2007

SPECIALISING IN 16-24 YEAR OLD MARKET

NATIONAL STUDENT CLUB NIGHTS

MASSIVE ONLINE AND SOCIAL MEDIA COMMUNITY

LARGE NETWORK OF LOCAL PROMOTERS

ABILITY TO DELIVER IMPACTFUL PROMO CAMPAIGNS

UNION EVENTS UNION EVENTS

UNION RUN UK’s PREMIERE STUDENT CLUB NIGHTS

MUSICAL STYLE = DANCE, URBAN AND D’N’B

25,000 16-24 YEAR OLDS ATTEND EVERY MONTH

NATIONAL SPREAD WITH LONDON BIAS

2 DISTINCT EVENT BRANDS :-

UNION DON’T STAY IN

EXPERIENTIAL OPPORTUNITIES FOR BRANDS

UNION EVENTSUNION EVENTS

UNION MUSICAL TALENTUNION MUSICAL TALENT

Dizzee Rascal Bassment Jaxx Tinchy Stryder Will.I.AmLa RouxPendulumFaithless ChipmunkWiley Simian Mobile Disco Calvin Harris Zane Lowe (Radio 1)Annie Mac (Radio 1) Chase and Status Shy FX

UNION EVENTS SCHEDULEUNION EVENTS SCHEDULE

DON’T STAY IN EVENTS DON’T STAY IN EVENTS Every Monday @ the Den, LONDON

1500 capacity Cheap drinks, no frills student night aimed at the mass student market and targets sports teams and societies

Every Thursday @ seOne, LONDON 3000 capacity ‘Indoor carnival’ style event Attractions include roller disco, dodgems to inflatables, etc Attracts all music crowds and the mass student market in London

Every Friday @ Penthouse, LONDON

800 capacity Aimed at ‘upper class/weatlthy’ students Premium ticket price, no cheap drinks and/or student attractions Niche, upmarket opinion-formers

DSI EVENTS SCHEDULE ‘09DSI EVENTS SCHEDULE ‘09

THE COMMUNITYTHE COMMUNITY

UNION HAVE BUILT A HUGE AND LOYAL COMMUNITY

OVER 750,000 16-24’s IN THE UK

E-MAIL DATABASE (200,000)

FACEBOOK, TWITTER, MYSPACE (550,000)

VERY SOCIALLY-ACTIVE CONSUMERS

BRANDS CAN COMMUNICATE WITH FANS VIA UNION

COMMUNITY BY CHANNELCOMMUNITY BY CHANNEL

COMMUNITY BY REGIONCOMMUNITY BY REGION

BRAND AMBASSADORSBRAND AMBASSADORS

UNION PROMOTE THEIR EVENTS AND SELL TICKETS VIA A NETWORK OF OVER 300 LOCAL PROMOTERS

THESE UNION BRAND AMBASSADORS ARE ‘SOCIAL ALPHAS’ WHO BUILD THEIR OWN COMMUNITIES BOTH ON CAMPUS AND VIA FACEBOOK

FIELD MARKETING VIA DISTRIBUTION OF FLYERS, POSTERS, WRISTBANDS AND BLOGGING

dontstayin.comdontstayin.com

TEXT Global Social Networking site focused on nightlife reaching a young and socially active audience

“DSI Spotters” are members who review, promote and photograph events for the site

Over 100,000 ‘You’ve Been Spotted’ cards each month are distributed to target audience by DSI Spotters

UNION have a media partnership with DSI

550k members

850k unique users per month

55%:45% M:F

80% 16-24 year old

25% students

10m page impressions per month

15m photos uploaded by DSI members

SUMMARYSUMMARY

15+ UNION events per month with 25,000+ footfall

Over 300 brand ambassadors for grassroots marketing / product demo

Active viral marketing on over 25 University Campuses (over 80 halls)

25,000 tickets distributed nationwide each month

130,000 flyers and posters

25,000 wristbands

Over 100 Djs performing at Union events each month

Promotion to UNION’s 750,000 social media community

Don’t Stay In ‘Spotters” with 100,000 cards distributed per month

Media opportunities with Mixmag and Don’t Stay In.com

THANKS

GULP!Studio 204Westbourne Studios242 Acklam RoadLondonW10 5JJTel: +44 20 7575 3202

Richard [email protected] Tel : +447973543527

Gareth [email protected] : +447500924927