UniMás Launch OOH Images. Local OOH Objective: Build incremental reach & awareness in key markets Create base/foundation OOH plan Rationale: Media not.

UniMás LaunchOOH Images

Local OOHObjective:

Build incremental reach & awareness in key marketsCreate base/foundation OOH plan

Rationale:Media not covered by Univision On-Air and sister supportOOH heavy quintile index is above average: 103 Target drives an average of 139 miles each a weekTarget shows considerable interest in advertising on:

o On buses/trains: 148 indexo On phone booths: 175 indexo Billboards 114 index

Tactics:Flight Date: January 7-February 6, 2013Estimated Impressions: 155.0MMLA, NY, Miami:

o Cover general areaso Heavy-up in Hispanic neighborhoods

*Source: MRI2

60 King Buses4 Digital Billboards2 Bulletins

Estimated Impressions: 11,636,234

King Buses

Digital Billboards LeJeune & NW 7th StStatic Billboards SW 8th St & 17th Ave

Miami, FLTotal OOH Placements & Examples

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Vinyl Bulletins I95 South & N/O Flagler St. (Close-up and wide-angle view)

Miami, FLExamples Continued

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Vinyl Bulletins 161 Street E. River Digital Billboard Lincoln Tunnel

Urban Panels

New York, NYTotal OOH Placements & Examples

33 Urban Panels124 King Buses170 Phone Kiosks1 Digital Board3 Bulletins

Estimated Impressions: 39,575,513

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King Buses

Phone Kiosks

Static Billboards Midtown Tunnel/23rd St.

New York, NYExamples Continued

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Premiere Squares

Bulletins (N- 405 Freeway across from Univision)

Bus Backs

Los Angeles, CATotal OOH Placements & Examples

60 30-Sheet Billboards65 Bus Shelters8 Premiere Squares13 Bulletins134 Tail Bus Backs

Estimated Impressions: 96,015,245

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Bus Shelter (interior view) Bus Shelter (exterior view)

Los Angeles, CAExamples Continued

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