Unilever!Food!Solutions!chooses!Emakina!! · PDF file · 2014-04-08Unilever( Food( Solutions(was( created( in( 2001,( following( the( acquisition( of( Bestfoods.(It(holds( leading

Unilever  Food  Solutions  chooses  Emakina    as  global  strategic  digital  partner  

Rotterdam,  7  April  2014  –  Unilever  Food  Solutions  appoints  Emakina  as  its  global  strategic  digital  partner   for   the   next   years.   The   contract   was   awarded   to   Emakina   after   a   challenging  competition   between   three   agencies.   Emakina   received   high   marks   for   its   strategic   insights,  creative  input  and  technical  capabilities.  Other  major  positive  factors  were  project  management  know-­‐how  and  the  power  to  master  a  global  roll  out.  The  collaboration  will  start  right  away  and  encompasses  60  countries,  structured  in  22  multi-­‐country  organizations.  

Unilever  Food  Solutions,  global  market  leader  in  dedicated  food  services    Unilever   Food   Solutions   was   created   in   2001,   following   the   acquisition   of   Bestfoods.   It   holds   leading  positions   in   bouillons/bases,   seasonings,   sauces,   soups,   dressings,   teas   and   desserts.   The   company   is   a  global   market   leader,   with   4,700   people   of   which   500   chefs.   They   manage   activities   in   60+   countries,  catering  to  hotels,  restaurants,  canteens,  specialized  wholesalers  and  cash  &  carry  outlets.    

Strengthening  global  digital  reach      The  scope  of  the  collaboration  will  be  broad.  It  will  include  strategy,  a  digital  plan,  creative  plan,  tools  and  procedures,  analytics,  CRM  consulting,  a  ‘relaunch’  of  the  website  and  mobile  developments.  The  team  will  manage   adapted   online   access   and   coaching   for   all   markets,   to   produce   internationally   streamlined   yet  localized  web  presences  across  the  globe.  

The  beginning  of  a  happy  long-­‐term  relationship    Joris   Broekmans,   Senior   Global   CRM   &   Digital   Manager   of   Unilever   Food   Solutions   comments:   “We  searched  for  a  strong  global  digital  partner,  with  smart  strategic  insights,  plus  the  backbone  to  manage  and  roll   out   our   ambitious   digital   vision.   Emakina   offered   the   right  mix.  We   are   confident   the   vast   scope   of  challenges  we  will  tackle  together  will  build  a  happy  long-­‐term  partnership  between  us.”  

Global  Digital  Media  Advisor  Marc   van  der  Aa  adds:  “We  also  felt  a  good  personal   ‘click',  and  appreciate  that  Emakina  understands  how  to  approach  a  busy  mainstream  restaurant  chef  or  operator.  Also,  it  is  clear  they  share  our  entrepreneurial  drive  and  passion  for  technical  innovations  and  creativity.”    Geert  Rietbergen,  Managing  Director  of  Emakina.NL  concludes:  “I’m  very  proud  we  have  been  chosen  to  be  the  global  development  partner  for  this  great  digital  project.  This  is  the  start  of  a  great  new  adventure,  to  further  boost  the  customer  journey.  We  will  be  true  to  the  ‘Inspiration  every  day’  baseline  of  Unilever  Food  Solutions,   making   the   CRM   driven   experience   for   their   stakeholders   a   rich,   inspired   and   to   the   point  relationship.”  

Happy  faces  all  around  at  Emakina’s  Rotterdam  office,      welcoming  Joris  Broekmans  and  Marc  van  der  Aa  of  Unilever  Food  Solutions  

More  Information  ?  

Emakina  Luc  Malcorps  Director  of  Media  Relations  +32(0)475  594  456  [email protected]  

About  the  Emakina  Group Emakina  is  a  European  group  of  digital  agencies  supporting  their  clients  in  maximizing  the  opportunities  of  the  new  digital  era.  Its  service   portfolio   is   centered   on   five   core   activities:   Integrated   Communication,   Web   Building,   Interactive   Communication,  Applications   and   Commerce.   The   group's   agencies   are   Emakina   (Brussels,   Paris,   Limoges,   Amsterdam,   Rotterdam,   The   Hague,  Geneva   and   Izmir),   Your   Agency   (Waterloo),   Robert  &  Marien   (Brussels),   The   Reference   (Ghent)   and  Design   is   Dead   (Antwerp).  Emakina's  clients   include  many  leading  businesses,  such  as  Audi,  Baume  &  Mercier,  Bavaria,  BNP  Paribas  Fortis,  Brussels  Airlines,  Caran  d'Ache,  Deutsche  Bank,  GDF  Suez,  Girard-­‐Perregaux,  ING,  KPN,  Longines,  Microsoft,  Orange,  Peugeot,  Samsung  Europe,  Seat,  SNCF,  Thomas  Cook,  Volkswagen,  and  international  institutions,  such  as  the  European  Commission.  The  Emakina  Group  employs  a  staff  of  over  500  people,  reported  annual  sales  of  €50,1  m  in  2013  and  is  listed  on  Alternext  of  Euronext  Brussels  (mnemo:  ALEMK  -­‐  ISIN:  BE0003843605).  For  more  information  visit:  www.emakina.com  

About  Unilever  Food  Solutions  At  Unilever  Food  Solutions,  we  help  chefs  all  over  the  world  serve  tasty,  wholesome  meals  that  keep  guests  coming  back  for  more.  We  create  ingredients  that  save  precious  prep  time  in  the  kitchen,  without  compromising  on  flavor  or  flair.    And  constantly  provide  ideas  and  inspiration  that  keep  your  menu  fresh  and  exciting.  Our  ingredients  are  some  of  the  staples  of  professional  kitchens  in  74  countries  around  the  world:  Knorr,  Hellman’s,  Lipton  and  more.  We’ve  been  in  food  since  the  1880s.  We’re  chefs  ourselves.  So  we  understand  that  critical  balance  between   impressing  your  guests  and  making  a  profit.  And  how  to  keep  your  menus  and  recipes  fresh  and  exciting,  as  times  and  tastes  change.    For  more  information  visit:  http://www.ufs.com