“FEEL GOOD,LOOK GOOD AND GET ,MORE OUT OF LIFE…” World`s first multinatio nal a shopping basket of classic brands.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
“FEEL GOOD,LOOK GOOD AND GET ,MORE OUT OF LIFE…”
World`s first multinational a shopping basket of classic brands.
-Unilever is an Anglo-Dutch multinational consumer goods company head quartered In Condon , England. -Its products include food , beverage , cleaning agent and personal products.-Unilever owns over 400 brands , but focuses on 14 brands with sales of over 1 billion Euros.
William LeverMargarine Unie
•Unilever work to create a better future every day.•Unilever help people feel good , look good and get more out of life with brands services that are good for them and good for other.Unilever will inspire people to take small everyday action that can add up to a big difference.Unilever will develop new ways of doing business that will allow us to double the size of our company while reducing our environment impact.
Unilever`s largest international competitors are Nestle and Procter and Gamble.It also face competition from numerousCompanies , including Beiersdort , ConAgra , Danone, Henkel , Mars , Pepsico and Johnson and son.
UNILEVER’S MISSION
IS
“TO ADD VITALITY TO LIFE”.
-Providing education on health and hygiene.-Women empowerment.-Water management.-Rehabilitation of special or Underprivileged children-Care for the destitute and HIV-positive.-Rural Development.-Plays active role in natural calamities.
Personal Care Products26%
Soaps &Detergents46%
Beverages11%
Exports10%
Foods4%
Ice creams1%
Unilever makes and sells products under more than 400 brands names worldwide.
Billion people use their product On an given day.
GHH
A) HOME AND PERSONAL CARE:LuxLifeboyLirilHamam
BreezeDovePearsRexona
Surf ExcelRinWheelPond`s
Fair and LovelyClinicPepsodentSunsilk
AxeLakmeClose upAviance
B) FOODS:Brooke BondsBroke Bond Bru
Kissan Kwality walls
KnorLipton Annapurna
C) WATER PURIFIER:Pure it
*Launched in 1983*Target audience:Youth age:15-25 ATTRACTIVE TAGLINE:1. Make love not war2. Bum chika,wah wah3. The Axe effect
*Uses sex and humor for attraction.
*Skinny, average guys attracting beautiful girls by dozen.
*Advertising on male dominated network Such as:MTV,ESPN etc.
*Use print advertisement.
DOVE
*Formulation of Dove bar in 1940`s.*Oriented in United Kingdom.
MARKETING STRATEGY:*Create dialouge,debate,and discussion about the true meaning Of beauty.*Attract national TV and print media coverage.
ATTRACTIVE TAGLINE:*The evolution of a brand.*Real beauty from Real care.*You are more beautiful than you think.
*Dove`s website become a crucial component for initiating.
*Integrated multimedia campaign,Combination of TV and print media.
€53.3 billion turnover in 2015 58% of our business is in emerging markets 13 brands have sales of more than €1 billion a year
@INSTAGRAM@FACE BOOK@LINKEDIN
@YOUTUBE
@GOOGLE+
This presentation is made by Akanksha Sharma Under the guidance of Prof. Sameer MathurFor IIM Lucknow internship.
Prof. Sameer Mathur
Akanksha Sharma
Related Documents
