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Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Mar 02, 2021

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Page 1: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines
Page 2: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Pond’s has consistently been at the forefront of

beautyin the Philippines.

Page 3: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Pond’sa pioneer in skin care

Through quality skin care products, Pond’s has become a household brand in the country.

Over the years, Pond’s has consistently empowered Filipinas to achieve the beauty they want.

Page 4: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Pond’stoday

The brand has consistently evolved with the times

Upgraded formulations

Trendy packs

Young, fun persona

Page 5: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Pond’s # 1Pond’s is THE number 1 skincare brand inthe country. Its portfolio includes a rangeof moisturizers and cleansers that cater todifferent skincare needs.

Page 6: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

Digital Commerce

But there is still one area where Pond’s is lagging…

Page 7: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

challengethe

Create a sustainable business modelthat allows Pond's to become #1 skincare brand in D-Commerce.

Page 8: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

need

what we Marketing/Sales

• How do we build a world class beauty experience online that drives conversion? (Promos, Scheme, Activation)

• What are the best and most cost-effective ecomm-ready packaging?

Financials • How do we ensure the right return on advertising spend?

Supply Chain

Page 9: Unilever - Pond’sunileverphilippinesfll.com/Ponds-FLL-2020-Case.pdf · 2020. 12. 16. · on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines

what you

need tosubmit

1. PresentationVideo

• Record a video of your case pitch using any web-hosting app (Zoom, Google Meet, etc.)

• Maximum length: 4 minutes• File format: MP4, AVI or MOV• Filename: <TeamName>_Presentation

2. PresentationDeck

• Submit the presentation deck (Powerpoint, Keynote, etc.) that you used for the video.

• File format: PDF• Filename: <TeamName>_Deck

3. Team Introduction Video

• Create a short video introducing your team and answering the question “Why should you be the next FLL National Champions?”.

• Maximum length: 1 minute• File format: MP4, AVI or MOV• Filename: <TeamName>_Introduction• Optional: If you want the chance to be featured

on our Unilever Careers Page, post the video on Facebook, make it public, tag @UnileverCareersPhilippines and use the hashtag #FutureLeadersLeague2021.

Compile all 3 submissions in a Google Drive folder and email the link to [email protected] by January 16, 9 PM.

Subject: <TeamName>_FLL2021

*Please practice safe social distancing while preparing your case submissions.