Top Banner
Extra stock voucher with selected freezers
20

Unilever Freezer Sales Scheme 2012

Mar 01, 2016

Download

Documents

Stuart Grimshaw

A guide to Wall's, Ben & Jerry's and Carte D'Or freezers and their associated ice cream stock voucher deals for 2012
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Unilever Freezer Sales Scheme 2012

Extr

a

stoc

k vo

ucher

with

sele

cted

free

zers

Page 2: Unilever Freezer Sales Scheme 2012

}

Electricity usage

Annual Savings

£xx Lifetime Savings

£xxx

Green Benefits Pack

Green Benefits stripWhere a unit meets the targets of the Green Benefits programme we show the annual and lifetime savings. These

are displayed using the elements in this Green Benefits strip.

Industry Standard or Previous

Model usage in red

Green Benefits Modelusage in green Values are savings

when comparedbetween units annuallyand for lifetime - £0.12KWh and an assumedlifetime of 8 years

GreenBenefitslogo

This on-going commitment

to increase the number of

units we supply onto the

Green Benefits programme

has allowed us to increase

our sales of Hydrocarbon

refrigerant freezers from

94% in 2010 to over 97%

in 2011 and target an even

greater number in 2012.

Total Refrigeration continues to focus on Green Benefits

At Total Refrigeration we recognise that the pressures on the world’s resources

are still increasing. On 31st October 2011 the world population reached 7 billion.

We are continuing to develop our Green Benefits scheme

as part of the Unilever Sustainable Living Plan, so that our

customers can benefit from the best possible equipment

whilst minimising their impact on the environment. During

2011, we launched some exciting new products including

Wall’s Maxivision with LED lighting and an improved range

of upright freezers.

All our equipment that meets the criteria of the Green Benefits programme carries the

Green Benefits logo on any literature where this equipment appears.

Listening to our customer feedback is key, and helps us to

develop the next generation of equipment. We work closely

with our equipment suppliers to continuously improve our

products. These products are manufactured to a unique

Total Refrigeration specification to offer the maximum benefit

to our customers.

We are proud of our products. Dave ParkesManaging Director.

Green Benefits logo

Wall’s MaxivisionIII LED

Expo 500

02 www.totalrefrigeration.co.uk 0845 127 2527

Page 3: Unilever Freezer Sales Scheme 2012

Environment

Woodland TrustTotal Refrigeration Limited are also

actively supporting the Woodland Trust

(Reg. Charity in England and Wales

No. 294344; in Scotland No. SC038885)

by planting a tree for every piece of

refrigeration equipment recycled. Over

10,500 trees have been planted across the

UK since the scheme began in 2006.

The team at Total Refrigeration has also

been out with the Woodland Trust and

helped to plant trees on a number of

occasions. For more information on this

please view the news page on our

website: www.totalrefrigeration.co.uk

Collection & Disposal Charges

Model Price £ (Ex. VAT)

Unilever owned freezer Free

Collection of customer

owned freezer £75

(at the same time as a new freezer delivery)*

Collection only of customer

owned freezer £125

(not at the same time as a new freezer delivery)*

*Size limit applies

Disposal of refrigeration

equipmentIf you have a piece of refrigeration equipment that

you no longer require we will be happy to provide

you with a quote for the removal of this equipment

from your site. It will then be disposed of correctly

under the duty of care provisions of the UK

environment protection legislation. For every piece

of refrigeration equipment we collect and dispose of

97% of it is recycled.

Total Refrigeration Limited is a member of the

Advantage Waste Brokers WEEE Producer Compliance

Scheme and our WEEE Producer Compliance Scheme

Membership Number is WEE/FC0255QV. Total

Refrigeration take on the WEEE responsibility of

refrigeration equipment we supply (from 13th August

2005) – this means that we will pay for the actual

recycling of that equipment ensuring that it is

disposed of correctly.

The Carbon TrustFreezers that are on the Energy Technology List have

this logo against them. This means that they have

passed stringent tests and are energy efficient –

saving you money on electricity costs. In addition,

100 per cent first-year Enhanced Capital Allowances

(ECA ) allow the full cost of an investment in

designated energy-saving machinery to be written

off against the taxable profits of the period in which

the investment is made. The general

rate of capital allowances for spending

on plant and machinery is 20% a year

on the reducing balance basis. 

See www.eca.gov.uk for more details.

Green

Benefits

& Environ

ment

03www.totalrefrigeration.co.uk 0845 127 2527

Page 4: Unilever Freezer Sales Scheme 2012

04 www.totalrefrigeration.co.uk 0845 127 2527

Maxivision III LED range

Extra £100 stock voucher!

Every freezer purchased from the

Maxivision III LED range in 2012

will receive an EXTRA £100stock voucher for ice cream

worth £150 at RRP

††

A Maxivision has been proven to sell on average 42%** more ice cream than a non-Wall’s chest freezer.* This demonstrates theimportance of having a well sited, highly visible freezer in your store.The Wall’s Maxivision also boasts graphics showing the ingredients thathelp to make delicious Wall's ice cream, making the freezer moreattractive to the modern shopper.

††Previously sold with £300 stock vouchers face value. *Research conducted IRI September 2007

Page 5: Unilever Freezer Sales Scheme 2012

05www.totalrefrigeration.co.uk 0845 127 2527

†Value of Wall’s ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above.

Maxivision

IIILED range

Wall’s SlimlineMaxivision III LED

Wall’s Maxivision III LED

**Annual icecream salesof £10,000could have

been £14,200with a

Maxiv is ion

£1720£215

£1120£140

£1,209+VAT

Plus vouchers for ice cream worth£450 £600

RRP†

Why LEDlighting?

Reduced running costs: LED lights use less electricity thanequivalent fluorescent lights

Reduced maintenance: LED lights have a longerexpected life than equivalent fluorescent lights

Greater peace of mind: LED lights arecovered by a 5 year warranty

£1,349+VAT

Plus vouchers for ice cream worth£450 £600

RRP†

Model Width x Depth No. of Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) Compartments Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Wall’s Slimline816 x 875 x 1333 12 -18

oC / -22

oC £300 £400 £600 £1,209 7.3Maxivision III LED

Wall’s 1266 x 875 x 1333 18 -18

oC / -22

oC £300 £400 £600 £1,349 11.2Maxivision III LED

Previous £300

plus £100 extra

Page 6: Unilever Freezer Sales Scheme 2012

Chest freezers

†Value of Wall’s ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above. ††Previously sold with £200 stock vouchers face value.

Model Width x Depth No. of Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) Compartments Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Wall’s Queue 6 751 x 461 x 825 6 -10oC / -24

oC £100 £150 £329 1.4

Wall’s Vista 6 680 x 650 x 880 6 -14oC / -23

oC £100 £150 £359 1.9

Wall’s Vista 12 1000 x 650 x 880 12 -14oC / -23

oC £200 £300 £449 2.7

Wall’s Vista 18 1500 x 650 x 880 18 -14oC / -23

oC £200 £300 £450 £539 4.6

Previous £200

plus £100 extra

with a Vista 18

Wall’s Vista 18£280£35

Extra £100 stock voucher!

Every Wall’s Vista 18 purchased in

2012 will receive an EXTRA £100

stock voucher for ice cream

worth £150 at RRP

††

Plus vouchers for ice cream worth£300 £450

RRP†

£539+VAT

Wall’s Vista 12£480

£60

£449+VAT

Plus vouchers for ice cream worth£300 RRP

£359+VAT

Plus vouchers for ice cream worth£150 RRP

Wall’s Queue 6

£329+VAT

Plus vouchers for ice cream worth£150 RRP

Wall’s Vista 6

£280£35

Wall’s Queue 6

Wall’s Queue 6Wall’s Vista

range

189mm

Its slimline design makes it perfect for siting where floor space is limited or aisles are narrow.See www.totalrefrigeration.co.uk for details.

Depth

06 www.totalrefrigeration.co.uk 0845 127 2527

Page 7: Unilever Freezer Sales Scheme 2012

Chest freezers &

Leisure freezers

Hawking trolleysThe portable ice cream selling solution!

£719+VAT

Plus vouchers for ice cream worth£225 RRP

£280£35

Wall’sHawkingTrolleyStandardWheels

Ben & Jerry’s Hawking TrolleyStandardWheels

Large wheel version also

available - see website for details.

Runs for up to 10 hours without power!!

Cornetto SoftExceptional taste, satisfaction and huge profits

£280£35

£459+VAT

Plus vouchers for ice cream worth£240 RRP

Wall’sCornettoSoft

Model Width x Depth No. of Temperature Vouchers †Ice Cream at Price KWh/24h*x Height (mm) Compartments Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Wall’s HawkingTrolley Standard 770 x 710 x 960 n/a n/a £150 £225 £719 1.9Wheels

Ben & Jerry’sHawking Trolley 770 x 710 x 960 n/a n/a £150 £225 £719 1.9Standard Wheels

†Value of Wall’s, Ben & Jerry’s and Cornetto Soft ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to

set their own retail prices. All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above. *Based on Wall’s / Ben & Jerry’s Vista 6.

Please note the height of the Hawking Trolley with large wheels will increase to 1050mm.

Wall’s 680 x 650 x 880 2 -14

oC / -23

oC £150 £240 £459 1.9Cornetto Soft

07www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Page 8: Unilever Freezer Sales Scheme 2012

†Value of Ben & Jerry’s ice cream at RRP from the ice cream stock vouchers when freezer is purchased online, Counter Top 65 ice cream RRP based on 150ml tubs and Upright Vista 500 / Midi

Vista 280 ice cream RRP based on 500ml tubs. For the avoidance of doubt, retailers are free to set their own retail prices. All freezer purchases on the telephone receive £50 less vouchers in

face value than quoted above. Please note the Midi Vista 280 has fixed shelves.

Ben & Jerry’sCounter Top 65

Ben & Jerry’sMidi Vista 280

£959+VAT

Plus vouchers for ice cream worth

£280 RRP†

£549+VAT

Plus vouchers for ice cream worth

£300 RRP†

Ben & Jerry’sUpright Vista 500

£80£10

£680£85

£32£4

Display freezers

£1,269+VAT

Plus vouchers for ice cream worth

£280 RRP†

08 www.totalrefrigeration.co.uk 0845 127 2527

Model Width x Depth No. of Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) Shelves Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Ben & Jerry's 510 x 470 x 830 2 + Base -15

oC / -25

oC £200 £300 £549 2.2Counter Top 65

Ben & Jerry's 620 x 590 x 1711 5 + Base -15

oC / -25

oC £200 £280 £959 9.7Midi Vista 280

Ben & Jerry's 668 x 765 x 1990 5 + Base -15

oC / -25

oC £200 £280 £1,269 9.5Upright Vista 500

Page 9: Unilever Freezer Sales Scheme 2012

09www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

†Value of Ben & Jerry’s 150ml tubs of ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own

retail prices. All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above.

Model Width x Depth No. of Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) Compartments Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Ben & Jerry’s751 x 461 x 825 6 -10

oC / -24

oC £100 £150 £329 1.4Queue 6

Ben & Jerry’s680 x 650 x 880 6 -14

oC / -23

oC £100 £150 £359 1.9Vista 6

Ben & Jerry’s1000 x 650 x 880 12 -14

oC / -23

oC £200 £300 £449 2.7Vista 12

Display &

Chest freezers

Chest freezers

£480£60

£280£35

Ben & Jerry’sVista 6

Ben & Jerry’sVista 12

Ben & Jerry’sQueue 6

£359 +VAT

Plus vouchers for ice cream worth

£150 RRP †

£449+VAT

Plus vouchers for ice cream worth

£300 RRP†

£329+VAT

Plus vouchers for ice cream worth

£150 RRP †

Ben & Jerry’s Queue 6

Ben & Jerry’sQueue 6 Ben & Jerry’s

Vista range

189mm

Its slimline design makes it perfect for siting where floor space is limited or aisles are narrow.

See www.totalrefrigeration.co.uk for details.

Depth

Page 10: Unilever Freezer Sales Scheme 2012

10 www.totalrefrigeration.co.uk 0845 127 2527

Model Width x Depth No. of Shelves / Temperature Vouchers †Take Home Ice Cream Price KWh/24hx Height (mm) Compartments Range Face Value at RRP £(inc.VAT) £(Ex.VAT)

Wall’s Take Home 1558 x 978 x 753 n/a -18

oC / -25

oC £200 £300 £400 £809 6.7

Island 150

Wall’s Take Home 2058 x 978 x 753 n/a -18

oC / -25

oC £200 £300 £400 £969 9.1

Island 200

Wall’s Take Home 2558 x 978 x 753 n/a -18

oC / -25

oC £200 £300 £400 £1,149 12.1

Island 250

Wall’s Take Home Upright 668 x 765 x 1990 5 + Base -15

oC / -25

oC £200 £300 £400 £1,279 9.5

Vista 500

Wall’s Take Home Upright 1346 x 765 x 1990 10 + Base -15

oC / -25

oC £200 £300 £400 £2,479 18.9

Vista 1100

†Value of ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above. Please note that the Take Home Island range are not supplied with baskets or dividers -

contact Total Refrigeration Ltd for baskets/divider options and prices - and locks are not available. ††Previously sold with £200 stock vouchers face value.

Take Home freezersWall or aisle sited take home ice cream freezers

Wall’s Take Home UprightVista 500

£560£70

£400£50

£280£35

£1400£175

£680£85

Wall’s Take Home Upright

Vista 1100

Wall’s Take Home Island 250

Wall’s Take Home Island 200

Wall’s Take Home Island 150

Plus vouchers for ice cream worth£270 £400

RRP†

£809+VAT

Previous £200

plus £100 extra

Plus vouchers for ice cream worth£270 £400

RRP†

£969+VAT

Plus vouchers for ice cream worth£270 £400

RRP†

£1,149+VAT

Plus vouchers for ice cream worth£270 £400

RRP†

£1,279+VAT

Plus vouchers for ice cream worth£270 £400

RRP†

£2,479+VAT

Page 11: Unilever Freezer Sales Scheme 2012

11www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Model Width x Depth No. of Temperature Vouchers †Take Home Ice Cream Price KWh/24hx Height (mm) Compartments Range Face Value at RRP £(inc.VAT) £(Ex.VAT)

Wall’s Take Home Mini 800 x 820 x 1270 6 -18

oC / -22

oC £200 £300 £400 £1,219 8.4

B-Ice

Wall’s Take Home 1258 x 820 x 1270 10 -18

oC / -22

oC £200 £300 £400 £1,359 12.2

B-Ice

†Value of ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above. ††Previously sold with £200 stock vouchers face value.

Model Width x Depth No. of Temperature Price KWh/24hx Height (mm) Compartments Range £(Ex.VAT)

Rio H100S1000 x 650 x 880 n/a -14

oC / -23

oC £439 1.7Storage Freezer

Rio H150S 1500 x 650 x 880 n/a -14

oC / -23

oC £529 2.4Storage Freezer

Take Home freezersTwo tier take home ice cream freezers

Wall’s Take Home B-Ice Wall’s Take

Home Mini B-Ice

Back of House Storage freezersEnergy efficient Hydrocarbon ice cream storage freezers

Model shown Rio H100S

Storage Freezer

£240£30

£439+VAT

From Buy a Rio H100S storagefreezer for £299 (+VAT)or a Rio H150S storage

freezer for £359 (+VAT)when purchasing abranded freezer at

the same time.Figures based on the

Rio H100S Storage Freezer

Take Home &

Storag

e freezers

Previous £200

plus £100 extra

Plus vouchers for ice cream worth£270 £400

RRP†

£1,219+VAT

Plus vouchers for ice cream worth£270 £400

RRP†

£1,359+VAT

Extra £100 stock voucher!

All Take Home freezers purchased in

2012 will receive anEXTRA £100

stock voucher for take home ice cream

worth £135 at RRP

††

Page 12: Unilever Freezer Sales Scheme 2012

12 www.totalrefrigeration.co.uk 0845 127 2527

Carte D’Or scooping freezers

Carte D’OrJ9/J7 Extra

£1,559+VAT

Plus vouchers for ice cream worth£900 RRP

Carte D’Or J9 Extra

£1,369+VAT

Plus vouchers for ice cream worth£900 RRP

Carte D’Or J7 Extra

Model shown

J7 Extra

Fantastic NEWCarte D’Or Rumbascooping freezers

with illuminated frontpanel for high visibilityand deep display to

double-stackice cream tubs.

Carte D’Or Rumba 10/13

£2,139+VAT

Plus vouchers for ice cream worth£1,200

RRP†

Carte D’Or Rumba 10

£2,459+VAT

Plus vouchers for ice cream worth£1,200

RRP†

Carte D’Or Rumba 13

Model shown

Rumba 10

Full scooping training

and point of sale also

given with every

Rumba purchase!

†Value of Carte D’Or ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above.

Model Width x Depth No. of Tubs Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) in Display Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Carte D’Or 1750 x 926 x 1277 13 x 5 ltr -10

oC / -18

oC £400 £1,200 £2,459 14.0Rumba 13

Carte D’Or 1357 x 926 x 1277 10 x 5 ltr -10

oC / -18

oC £400 £1,200 £2,139 12.0Rumba 10

Carte D’Or 1656 x 723 x 1224 9 x 5 ltr -15

oC / -20

oC £300 £900 £1,559 12.2J9 Extra

Carte D’Or1341 x 723 x 1224 7 x 5 ltr -15

oC / -20

oC £300 £900 £1,369 10.0J7 Extra

Savings stated are for J7 Extra

£240£30

Page 13: Unilever Freezer Sales Scheme 2012

Carte D

’Or

scooping freezers

13www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Carte D’OrSP6

£659+VAT

Plus vouchers for ice cream worth£450 RRP

£280£35

Carte D’OrTop 7

£1,249+VAT

Plus vouchers for ice cream worth£600 RRP

£160£20

All Carte D’Or freezers suppliedas standard with:• Collars• Cone holder• Scoop• Washpots

†Value of Carte D’Or ice cream at RRP from the ice cream stock vouchers when freezer is purchased online. For the avoidance of doubt, retailers are free to set their own retail prices.

All freezer purchases on the telephone receive £50 less vouchers in face value than quoted above.

Model Width x Depth No. of Tubs Temperature Vouchers †Ice Cream at Price KWh/24hx Height (mm) in Display Range Face Value RRP £(inc.VAT) £(Ex.VAT)

Carte D’Or1367 x 690 x 1175 7 x 5 ltr -15

oC / -20

oC £200 £600 £1,249 10.0Top 7

Carte D’Or998 x 709 x 1335 6 x 5 ltr -14

oC / -23

oC £150 £450 £659 3.0SP6

Page 14: Unilever Freezer Sales Scheme 2012

14 www.totalrefrigeration.co.uk 0845 127 2527

Do the vouchers have an expiry date?Yes, you have 6 months to redeem your vouchers

from the date printed on the front of them.

Do the freezers need any ventilation?Yes. We recommend that you leave at least 5cmfree space around all sides of any unit to allowfor good airflow. Failure to do this could resultin poor performance or it even breaking down.

What happens when the freezer is delivered?The freezer will be unwrapped and taken to

the place of installation by the delivery

drivers. The freezer then needs to stand for

4 hours before plugging it in and 24 hours

before putting any ice cream in.

What warranty do I get with the ice cream freezer?It comes with a 1 year full parts and

labour warranty included.

Do you offer extended

warranties?Yes, you can purchase a further 2 years extended warranty whenpurchasing your ice cream freezer.

What do I do if I have a problem with the freezer?

If you have a warranty issue with your freezerduring the warranty period, please call ourCustomer Service Team on 0845 127 2527who will be happy to help.

Where do I get my ice cream from?If you are looking for a wholesaler to buy it fromthen you can call the Wall’s Wholesaler number– 0208 242 6069 – and they can provide youwith the details of your local wholesalers.

What point of sale is available?Visit www.wallsiceshop.co.uk to view the

range of point of sale available for you.

Frequently Asked Questions

When do I receive my ice cream stock vouchers?Vouchers are sent out with your invoice 3-5 days

after the delivery of your ice cream freezer.

How do I redeem my vouchers?

Purchase your ice cream from yourwholesaler as normal and send off acopy of the invoice and your stockvouchers to the handling house. Thefull details of how to redeem themand the address to send them to canbe found on the back of the actualvouchers.

Page 15: Unilever Freezer Sales Scheme 2012

FAQ’s & Website

15www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Ordering spare parts on-line foryour ice cream freezer in 2012

Each product page contains extensiveinformation - from the size of it

through to its electricityconsumption.

Stay up to date with our latest news.

Do you want to know what the leadtime on the

delivery of a particular product will be? Just

choose the product and put your postcode in

the Delivery Availability box and it'll show you

a choice of dates .

If you lose the Quick Start Guide from the back of your freezer then another

can be downloaded from here.

Order your branded freezer on the website and

get £50 more stock vouchers

than when ordering on the telephone.

All of the literature that Total Refrigerationproduce are available to download as pdf's.

www.totalrefrigeration.co.ukOrder your freezer on-line and much, much more!

Page 16: Unilever Freezer Sales Scheme 2012

Just follow the Wall’s“Six Steps to Sell” to grow

your Ice Cream sales

www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Non Price Marked Packsare Also Available

Stock the best sellersNo.5

What’s Newfor 2012

* SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September 2011

l Calippo Orange is the UK’s No. 2 selling kids impulse product*

l Cornetto Strawberry is the UK’s No. 1 filled cone impulse ice cream* Now with NEWstand-out packaging!

l Solero Exotic Explosion is the UK’s No. 1 adult refreshment impulse ice cream*

l Cornetto Enigma is growing faster in value sales than Cadbury's Flake 99*

l Calippo Shots has the lowest calories of our ice creams at

25 kcal. (1% of an adult's guideline daily amount)

l Magnum Double Caramel is growing

5 times as fast as Mars® Xtra*

l Magnum Classic stays as the No. 1 impulse ice cream in the UK*

l Magnum White is the No. 2 selling impulse

ice cream in the UK*

l Twister is the UK’s No. 1 selling kids impulse ice cream*

l Feast is the No. 3 choc snack impulse ice cream in the UK*

Sell more ice cream bystocking the bestsellers*

These TOP TEN accountfor 44% of all category sales*

NEW

Proof it worksl Unilever and Sam Chapman of Paperlane (an independent newsagent) in Eastbourne worked together to show how implementing the “Six Steps to Sell” can grow your ice cream sales.l Sam saw a 230% increase in units sold in

August compared to her July sales, followingUnilever’s visit.

Stock ice creamall year roundNo.6

In the Convenience channel, 27% of ice creamsales occur in winter!†

Let peopleknow yousell ice cream

Keep yourcabinetclean & full

Draw attentionto your cabinet

Make yourcabinet easyto find

No.4

No.2

No.3

No.1

Use branded point ofsale items like pavementsigns, flags and bins.

Site an attractive cabinetnear both the till andother impulse products.

Use cabinet stickers, display boards and basket

labels to make your freezer stand out.50% of sales are lostdue to unappealingcabinets!**

** RMS Instore 2009 † SIG, Total Convenience Impulse, Value Sales, MAT to 3 September 2011

16

Page 17: Unilever Freezer Sales Scheme 2012

Just follow the Wall’s“Six Steps to Sell” to grow

your Ice Cream sales

www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Non Price Marked Packsare Also Available

Stock the best sellersNo.5

What’s Newfor 2012

* SIG, Total Impulse incl. WW & SD excl. AOI & MOL, Value Sales, YTD 3 September 2011

l Calippo Orange is the UK’s No. 2 selling kids impulse product*

l Cornetto Strawberry is the UK’s No. 1 filled cone impulse ice cream* Now with NEWstand-out packaging!

l Solero Exotic Explosion is the UK’s No. 1 adult refreshment impulse ice cream*

l Cornetto Enigma is growing faster in value sales than Cadbury's Flake 99*

l Calippo Shots has the lowest calories of our ice creams at

25 kcal. (1% of an adult's guideline daily amount)

l Magnum Double Caramel is growing

5 times as fast as Mars® Xtra*

l Magnum Classic stays as the No. 1 impulse ice cream in the UK*

l Magnum White is the No. 2 selling impulse

ice cream in the UK*

l Twister is the UK’s No. 1 selling kids impulse ice cream*

l Feast is the No. 3 choc snack impulse ice cream in the UK*

Sell more ice cream bystocking the bestsellers*

These TOP TEN accountfor 44% of all category sales*

NEW

Proof it worksl Unilever and Sam Chapman of Paperlane (an independent newsagent) in Eastbourne worked together to show how implementing the “Six Steps to Sell” can grow your ice cream sales.l Sam saw a 230% increase in units sold in

August compared to her July sales, followingUnilever’s visit.

Stock ice creamall year roundNo.6

In the Convenience channel, 27% of ice creamsales occur in winter!†

Let peopleknow yousell ice cream

Keep yourcabinetclean & full

Draw attentionto your cabinet

Make yourcabinet easyto find

No.4

No.2

No.3

No.1

Use branded point ofsale items like pavementsigns, flags and bins.

Site an attractive cabinetnear both the till andother impulse products.

Use cabinet stickers, display boards and basket

labels to make your freezer stand out.50% of sales are lostdue to unappealingcabinets!**

** RMS Instore 2009 † SIG, Total Convenience Impulse, Value Sales, MAT to 3 September 2011

Wall’s ice cream

&

the Six Steps to S

ell

Page 18: Unilever Freezer Sales Scheme 2012

Baskets Lids

Cornetto SoftDispensers

Locks Light Tubes

Dividers

Is your ice cream freezermissing something?

Are you missing an impulse ice cream basket?

Have your Maxivision dividers been lost or it

requires a new light tube? Has a lid broken?

Lost a lock?Did you know that we carry a wide range of replacement items in stock - and that if an

order for them is placed before 3pm then we can often deliver them next day?

If you need areplacement partfor your ice creamfreezer just call0845 127 2527with your freezerserial number toget it replaced.

18 www.totalrefrigeration.co.uk 0845 127 2527

Page 19: Unilever Freezer Sales Scheme 2012

Redemption ofyour Unilever IceCream Voucher● Where vouchers are supplied, as part of the freezer price, the appropriate vouchers will be sent by post to the customer along with their invoice for the sale.● Invoices (and vouchers) are posted to the customer after the freezer has been delivered and paid for.● Vouchers should be sent to the handling house in line with instructions clearly stated on the reverse of the voucher. ● Vouchers will be redeemed by the handling house and the cheque sent to the customer provided all terms & conditions are met.

Spare parts &

Custom

er inform

ation19www.totalrefrigeration.co.uk 0845 127 2527www.totalrefrigeration.co.uk 0845 127 2527

Total Refrigeration

One Stop Shop

Unilever UK Limited has developed, in conjunction with

Total Refrigeration Limited, a ‘One Stop Shop’ facility

for our retail and catering customers. In addition to

supplying ice cream freezers at the leading edge of

technology and environmental care, Total Refrigeration

Limited can offer customers additional warranty on

freezer purchases, collection and disposal of redundant

freezers. Total Refrigeration Limited can offer a range of

equipment, both standard and customised, covering a

range of front and back of house requirements.

Freezer Warranty & Extended Warranty● All freezers are sold with a 1 year full parts and

labour warranty.

● An additional 2 years full parts and labour warranty

can be purchased at the time of your freezer purchase:

Can we help? 0845 127 2527

Our Customer Service Team are here to helpALL customers. If you have a question aboutyour freezer please feel free to call us.

Customer InformationTotal Refrigeration have teamed up with Bibby Leasing to offer leasingfor those Customers who wish to pay for equipment* over a period of

months rather than paying the whole purchase price at the start.● The initial outlay is minimal – as little as three months payments to start with.● You choose the repayment period – from 2 to 4 years.● Not paying the full amount at the start means that your capital can be used elsewhere.

● VAT is paid on each payment that is made monthly rather than added to the purchase price at the start - which

can also be a significant sum.● Whilst ice cream is being sold from the freezer the profits can contribute to the repayments rather than having

to use saved capital.● You know how much you need to pay each month which can help manage your budgets.

● Tax incentives on leasing – 40% can be claimed back per year on your tax bill as opposed to 25% when

purchasing. The customer is advised to seek guidance and advice from their accountant.

Please note that leasing is only available for business use and is subject to status. Call for details.

All lease facilities are underwritten by a customers individual circumstances at the time of proposal.

For more information see www.bibbyfinancialservices.com*Leasing is subject to a minimum order value of £1,500. Business users only and written quotes upon request.

Model

Ben & Jerry's Counter Top 65

Ben & Jerry’s Queue 6

Ben & Jerry's Vista 6 / 12

Rio H100S / Rio H150S Storage Freezer

Wall's Cornetto Soft

Wall’s Queue 6

Wall's Vista 6 / 12 / 18

Ben & Jerry's Hawking Trolley

Carte D'Or SP6

Wall's Hawking Trolley

Wall's Take Home Island 150

Ben & Jerry's Midi Vista 280

Ben & Jerry's Upright Vista 500

Carte D'Or Top 7

Walls Maxivision III LED

Wall's Slimline Maxivision III LED

Wall's Take Home Island 200

Wall's Take Home Island 250

Wall’s Take Home Mini B-Ice

Wall's Take Home Upright Vista 500

Carte D'Or J7 Extra

Wall’s Take Home B-Ice

Carte D'Or J9 Extra

Carte D'Or Rumba 10 / 13

Wall's Take Home Upright Vista 1100

Additional Warranty Cost £(Ex. VAT)

£66

£99

£143

£165

£220

£275

Page 20: Unilever Freezer Sales Scheme 2012

For more information on Point of Sale material

please visit

www.wallsiceshop.co.uk

Warranty Exclusions

Faults caused by the incorrect siting of the cabinet, eg. using

outdoors, siting in windows/drafts etc.

Faults resulting from incorrect installation.

Faults resulting from electrical supply, plug or fuse problems and

use of electrical extensions.

Faults caused by water supply failure or other plumbing or

drainage problems.

Calls requiring adjustments to thermostats, timers, controllers or

on/off switches.

Faults caused by defrosting cabinets or faults resulting from lids

not being closed.

Faults resulting from lack of maintenance e.g. blocked

condensers, blocked drains, filter changes etc.

Faults caused by exceeding the load level or incorrect product in

the cabinet e.g. ice pops in freezers, warm drinks in chillers etc.

(this may affect performance and increase operating costs).

Faults in lids, frame or cosmetic damage, not notified at the

time of delivery or installation.

Replacement of seals/gaskets or fluorescent light tube/lamp

replacement.

Faults caused by operator misuse.

Product or any other losses.

Please note that the warranty is not transferable. For full terms

and conditions of business and warranty terms and conditions,

please refer to our website: www.totalrefrigeration.co.uk

All new freezers have a quick start guide attached to the rear.

Terms and Conditions

1. The Unilever Freezer Sales Scheme is made available by

Total Refrigeration in conjunction with Unilever.

2. This Freezer Sales Scheme is available only whilst stocks last and may

be withdrawn without notice. We reserve the right to alter prices

without notification.

3. All items are subject to VAT at the current rate. All prices shown

exclude VAT. Payment cannot be made by cheque.

4. The Freezer Sales Scheme is only open to retailers in the U.K.

5. Prices quoted include standard delivery to an unrestricted ground floor

U.K. mainland site only. Prices available on request for delivery outside

the U.K. mainland.

6. The freezers in the Freezer Sales Scheme are purchased subject to a

condition that the customer will stock Wall's branded impulse ice

cream in 50% of the freezer space and that at least 50% of the total

visible space on the unit will remain Wall's branded. This agreement is

for 3 years commencing from the date of delivery but may be

terminated at any time after the first year by giving not less than one

month's notice in writing to Total Refrigeration Limited.

7. Any freezer supported by vouchers cannot be exchanged for cash or any

other goods other than those stated. Any vouchers lost or stolen cannot

be replaced.

8. All new freezers are purchased with a one year full parts and

labour warranty.

9. In the unlikely event of a breakdown, neither Unilever nor

Total Refrigeration Limited will be liable for any consequential loss or

damage other than repair of the freezer if within the one year warranty,

provided that the freezer has been well maintained, is clean and is being

operated in a suitable environment.

10. For the avoidance of doubt, no refund will be paid on any orders (or parts

of orders) returned other than where applicable under the

warranty scheme.

11. The freezers in the Freezer Sales Scheme are suitable for the storage of

frozen products and should not be used to freeze down products such as

ice pops etc. as this may affect performance and increase operating costs.

12. Models shown are for illustrative purposes only. Please note freezer

graphics may vary.

13. It is the retailer's responsibility to ensure that any products stored in the

freezer are insured and the retailer should make their own arrangements

in this respect.

14. Cancelled orders and abortive deliveries will incur a surcharge.

15. Title and equipment supplied by Total Refrigeration Limited will pass to

the customer upon payment in full.

16. Unilever UK Ice Cream stock vouchers are supplied as part of the Unilever

Freezer Scheme and are valid for a period of 6 (six) months from the date

of invoice. Unilever UK Ice Cream stock vouchers are only available for

redeeming against Wall's, Carte D'Or and Ben & Jerry's ice cream products.

17. Waste Electrical and Electronic Regulations (WEEE) - in accordance with

the WEEE Regulations Total Refrigeration Limited is responsible for the

final disposal of all equipment purchased on or after 13th August 2005 -

customers will be charged for the distribution costs at the time of

collecting the unit.

18. For equipment purchased before the 13th August 2005 Total Refrigeration

Limited will make a commercial charge on the customer that covers both

the disposal of the unit(s) and the associated distribution costs.

19. Total Refrigeration Limited undertakes to either replace free of charge or

to put in good working condition (at it's absolute discretion) any parts of

the freezer, or the freezer itself, that becomes defective, at all times in

accordance with the guarantee set out in Total Refrigeration Limited

Conditions of Business which can be found at

www.totalrefrigeration.co.uk/terms-and-conditions

20. In the interest of product development Total Refrigeration Limited

reserves the right to change any of the details, prices and specifications

within this brochure without notice. All freezer prices and stock voucher

levels are correct at the time of going to press.

All orders placed with us are subject to our terms and conditions which can be found at our website

www.totalrefrigeration.co.uk. Please familiarise yourself with these terms and conditions before placing your order.

Total Refrigeration Ltd reserve the right to charge for the following faults not covered by the warranty:

Total Refrigeration Limited, Unit 2A, East Tame Business Park, Rexcine Way, Talbot Road, Hyde, Cheshire, SK14 4GX Tel: 0845 127 2527 Fax: 0161 366 7374 Email: [email protected] www.totalrefrigeration.co.uk Consumer Credit License number: 622837/1Total Refrigeration Limited Registered in England & Wales No 562262 Registered office: Unilever House, Springfield Drive, Leatherhead, KT22 7GR