WHY WE DID IT, WHAT WE'VE LEARNT AND WHAT'S NEXT THE UNILEVER FOUNDRY JEREMY BASSET Global Marketing Director, Unilever @JeremyBasset LAWRENCE WEBER Managing Partner Innovation, Karmarama @lawrenceweber
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WHY WE DID IT, WHAT WE'VE LEARNT AND WHAT'S NEXT
THE UNILEVER FOUNDRY
JEREMY BASSET
Global Marketing Director, Unilever
@JeremyBasset
LAWRENCE WEBER
Managing Partner Innovation, Karmarama
@lawrenceweber
WHYWE LAUNCHED
FOUNDRY
KEY
LESSONS (i.e FAILURES)
WHAT’S
NEXTWHAT’S
BEEN
DELIVERED
STARTUPS ARE
INVENTING
THE FUTURE
THE FUTURE
HAS ALREADY
BEEN INVENTED
OUR ROLE:
TO HELP
START-UPS
SCALE-UP
PITCH . PILOT . PARTNER
PROGRESS SO FAR
3000+ applications received
300+mentors registered
20+brands involved
$6m+invested into pilots
65+startups piloted
32+ start-ups being scaled-up
THE JOURNEY TO DATE
INNOVATION THROUGH COLLABORATION
WHAT WE’VE
LEARNT
FAILURE ISN’T
FAILURE
EMBRACE THE
F-WORD
NARROW BRIEFS
DON’T WORK
PREPARE TO BE
INSPIRED
CENTRALISED =
ISOLATED = SILOED
= IRRELEVANT
ENGAGE THE
BUSINESS
WE CAN’T DO IT
ALONE
PARTNERS
ARE CRITICAL
IT WONT HAPPEN
OVERNIGHT…
THINK BIG
START SMALL
ACT FAST
ENJOY THE
RIDE
OUR OPPORTUNITY
OUR
RESPONSIBILITY
FOUNDRY.UNILEVER.COM
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