Uniflower2

Uniflower S.A.

BUSINESS PLAN• Our main offices are located in Guayaquil, Ecuador.• Two flower collecting centers located in Latacunga and Babahoyo.

• Personnel– 5 managers– 5 secretaries– 2 cargomen checking the shipment process– 4 persons in charge of the offices in Latacunga and Babahoyo.

 • Services

– Fill the everyday growing flower demand in the international markets. – Direct work with small farms in Ecuador – Our system of sales is through auctions in the different market places.– 99% of the exports from Ecuador to the United States through Miami and New York.– The producers move their flowers to our whorehouse, refrigerated at 2 to 6

centigrade and packed in cardboard boxes. – Our job is to place the product into the airplane.

• Market– Netherlands – France, Germany – Russia – Italy– United States – Canada. – Switzerland– Spain– Argentina– Last year Ecuador exported US$ 155,551.5 FOB.

 • Marketing

– Promotions through fairs: Aalsmeer -Netherlands (World’s Greatest), Quito, Bogota, New York and Frankfurt.

– Website– Banners to drive internet transit to our site– Ads in specialized magazines.

• Infrastructure– Headquarters in Guayaquil, in Simón Bolívar

Airport – Two more offices are in Babahoyo and

Latacunga’s Airport. – In Babahoyo: a temperate warehouse to keep the

flowers in an ideal environment preshipping.

MISSION

To promote and consolidate – prestige of Ecuador’s growing flower sector both at home

and worldwide, – promoting human, ecological, trade, logistic, and

technological development in keeping with sound environment principles

• Number one goal – to search for the best markets in the world for the collected

flowers.  

• Our mission is to – help ecuadorian producers– offer the international markets quality flowers, which – become the number one cargo agency in Ecuador.

• The goal is to have enough flowers from all over Ecuador to sell to them international markets.

CUSTOMER PROFILE

• Different international markets located in – United Sates (Miami and New York), – Netherlands– France– Germany– Russia– Italy– Canada– Switzerland– Spain– Argentina

COMPANY PROFILE • After the big commercial success of Ecuadorian flowers in the

U.S. market, the number of flower plantations rose in the country. There were problems, however, especially with airline shipments and foreign currency remittances by the Central Bank, among others. In view of these difficulties, we decided to come together and organize to find a solution to these problems.

• Cargo agency dedicated to collect the most of the flowers in Ecuador and sell them to different international markets, as well to the well known Quito International Fair.

 • We have created this company because we think it’s necessary

for our country to be well known worldwide for our flowers. We also think is important for the producers to have a company in charge of contacting the international markets, so they have a much wide market, instead of only being known in Ecuador.

• We offer to our customers a quality company dedicated to get for them the best flowers in the world.

• There is no association in Ecuador that cares for the exportation of flowers. Therefore, we have join forces to create this company in order to export the beautiful flowers produce in Ecuador, and later on conform an association that cares only for flowers, its producers, and its exportation.

• Their are two main fairs in the world that will be our targets: Quito’s and Aalsmeer–Netherlands, that’s made through an auction.

• Our direct competitions are all the other countries that produce flowers.

ABOUT EXPORTATION • Uniflower is a company classified under ISO 9004-1.

– an internal usage policy, that is an orientation about the design and the application of the system of quality, in order to satisfy with success the necessities of the markets.

• The systems that we will use to negotiate with our clients in the world are:

FCA (Free Carrier…(named place)) FOB (Free On Board…(named port of shipment)) CIF (Cost, Insurance and Freight…(named port of

shipment))– CIP (Carriage and Insurance Paid to…(named point of destination))

DIAGRAMS OF AIRCRAFT ULD

THE LETTER OF CREDIT

PROFESSIONAL PROFILES • Álvaro Ramos - General Manager: • The overall management of the company• Responsible for policy decisions and establishing the company’s

strategy.• Decisions based on every department manager of the company. •  • Ricardo Ycaza – New Markets Research Manager: • Responsible of searching new markets for our products. • Maintain direct and constant relations with our current customers

worldwide.

• Anamaría Martínez – National Producer Manager: • Search and negotiate with the flower producers here in Ecuador. • Getting the desired volumes of each flower variety • Keeping the best relationship with suppliers to ensure customers the

best quality flowers.

• Antonio Sánchez - Exportation Manager:• Managing all the documentation that is needed to export. • Checking the outgoing cargo • Control the two cargomen that works on the shipment

process.

• Mario Valdivieso – Financial Manager:• Accountancy in the company. • Organize the annual financial plan • Payrolls, balances, and writing the checks for any payment.

ORGANIZATION CHART

A n ton i o S àn chezE xportation M an ag er

M ar i o V al d i vi esoF in an cial M an ag er

R icard o Y caz aN ew M ark ets R esearch M an ag er

A n am arì a M artì n ezN ation al Produ cers M an ag er

À l varo R am osG en eral M an ag er

ADVERTISING CAMPAIGN• OBJECTIVES:• Let the producers and the importers know us:         Show them the .         Bring clothes in all sizes.

• TARGET:         International flower importers and buyers.         National flowers producers.•  • MEDIA:         Internet (Our web page)         Specialized Magazines         Banners on the Internet

• SUPPORT:• The quality of the Ecuadorian flowers, and our guaranteed

deadlines and product freshness.

SWOT• Strengths         Ecuador’s worldwide-known flower quality.         Excellent variety of flowers.     Ecuadorian government’s great tributary and exporting

opportunities to incentive this business area. • Weaknesses         We’re new people in a very competitive market.

• Opportunities         There are lot’s of unexplored potential markets worldwide.         We’re young people with innovative ideas.

• Threats         Unknown economic and political future.         Too many competition, not only in Ecuador but worldwide.

LOGO 

• Our logo represents a “U” shaped flower that stands for initial (U in Uniflower).

FINANCIAL PLAN• MONTHLY EXPENSES

RENT 2 airport land lots ( gye-lta) 8000

OVERHEADS water 120electricity 2000telephone 400

SALARIES 5 managers 1200 each 70005 secretaries 200 each 10004 regional managers (gye-lta) 800 each 32002 cargo men 150 each 300

SECURITY gye- lta - baba 800

TOTAL 22820

• ONE TIME INVESTMENTS

AIRPORT LAND PAYMENT 100000

BUILDINGS GYE 30000BABA 20000LTA 25000

OFFICE EQUIPMENT 23000

SECURITY EQUIPMENT 2000

TOTAL 200000

• PROJECTED INCOME EXPENSES AND PROFITS ( FIRST YEAR)

INCOMES 320000

EXPENSES 60000

PROFITS 260000

SHORT AND LONG TERM PLANS

 • Short Plan:

• To get more producers in order to get more variety and quantity to flowers • To satisfied the international demand.

• Long Plan:• To become in an Association that cares for the producers of flowers in Ecuador. • Unit all the Ecuadorian producers of flowers and assure them that their flowers will be sale worldwide, assuring them a profitable future.