SUBMITTED BY- GAURAV SATIA M090700027
Jun 21, 2015
SUBMITTED BY- GAURAV SATIA
M090700027
Founded in 2004 by MR. GAJANDRA NAGPAL AND MR. RAM M. GUPTA.
Supported more than 3500 uniconians
Network of over 100 branches,600 plus business partners locations
Headquarter - New Delhi
Corporate office - Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida.
To study the working procedure of Unicon as an Insurance, Brokerage and Investment Firm
To analyse the product and services of Unicon investment solution.
To study the unicon investment solutions competitors weaknesses in relation to Unicon.
To learn the marketing techniques that are used to acquire a client.
Mission : To create long term value by empowering
individual investors through superior financial services supported by culture based on highest level of teamwork, efficiency and integrity.
Vision : To provide the most useful and ethical
Investment Solutions - guided by values driven approach to growth, client service and employee development.
DATA SOURCES◦ Primary data◦ Secondary data
PRIMARY DATA Primary is data that is collected for the first time
in the processing of the analyses view point of general public .
Knowledge of employees of unicon investment solution.
SECONDARY DATA Under secondary sources we collected
information from internal and external sources. By making use of internet
INTEREST IN INVESTMENT
INTEREST % OF POPULATION
NO. OF PERSON
YES 67.70 44
NO 32.30 21
INTEREST IN FUTURE INVESTMENTS
INVESTMENT IN FUTURE % OF POPULATION NO. OF PERSON
YES 64.59 31
NO 35.41 17
BASIS OF INVESTMENT
BASIS OF INVESTMENT NO OF PERSON % OF POPULATION
MONTHLY 22 37.94
QUATERLY 20 17.24
HALF-YEARLY 7 12.06
YEARLY 18 31.03
TAX PAYMENT
TAX PAY NO OF PERSONS % OF POPULATION
YES 25 38.46
DURATION: Duration of project work was short and this was the biggest limitation
SAMPLE SIZE- my sample size was among which there was one non respondent and some respondents have multiple answers.
NOT RESPOND- Among this 65 people 1 didn’t respond and among those 64 not all questions were answered.
Different strategy for different sector of equity ,insuarance.
For mutual fund and isuarance sector they need to convince the client who is ready to invest for long term as well as short term.
Unicon have to search those clients who are investing their money monthly and yearly bases.
Unicon should build up a good relation with their customer.
Unicon should give extra facilities to their clients than other brocking house.
Public prefer risk factor than quick profit. Investment sector has a good market in future. Public prefer short term investment than long
term. Public preferred to invest either monthly or yearly
than quaterly aand half yearly. Major part of public paid tax from investment. So,it can be concluded that there are a good
aspect of investment sector in market if they take proper marketing strategy. Because every one wants to save something and investment sector is right place to earn for saving.