Unfunnel Methodology -The End of Modern Marketing @ Digital Citizen University

unfunnel MethodologyTriple your Revenue with Inbound Marketing and

Lean Startup Methodologies

May 2015

Why The Marketing Funnel Is A MythAssumptions

● Create a product - launch to masses

● Target market after mass

● Control the Audience - Turn them into Leads, Convert Leads into Paying Customers

● After a Sale, the Process is Over?

● More traffic = More Sales (the more you tell, the more you sell)

● The marketer controls its own fate at each step of the marketing funnel

How it REALLY works

People want products that solve

their problems - not marketing that

says its products can solve them.

The biggest margin in business

history occurs AFTER the initial sale

People are inherently social in nature - they

share, discuss and whether or not

you see it - they rate / review your

products.

You DO NOT Have A Traffic Problem

You might have a business model problem, a product niche or lead gen offer problem or even

a web analytics problem.

What if I told you that each time you get a visitor to a page on your website, you

make $10 in profit?

Think you could get traffic to this web page?

The REAL Formula for Online Success

$3.2 MillionThe LEAST amount of revenue this model has delivered in 6

months or less ...

HEre’s the Pudding…

Knowing Your NicheWith over 60% of the daily users crossing paths with Google,

the battleground of your industry can be won or lost by your ability to know how users behave online, across devices.

More important, you’d better know what users are searching for online – and how they’re searching for it.

Growth Hacking the Google Keywords Tool⏩ A missing step in your keyword tool

⏩ How to use the tool against Google

⏩ Total Cost? $0 … Time = 5 mins

⏩ Buyer Keywords are your revenue battleground

Your audience will listen to you and read your content, even buy at will, but NOT if you don’t listen to them - via Google tools you see daily.

Find the Solutions People Want (Using Google)

Buyer PersonasBring the attention of your audience simply by finding and leveraging their pain points,

objectives and purchase decisioning - all before you’ve even met them.

Tap Into Your Buyer Influencer Persona

Overnight Product Dev

Turn any concept, content or consult into profitable business revenue models.

Traction Channels + Business Models

Traction Channels

Ever hear you need to be everywhere, across every channel?

Our case studies will show you the exact opposite is true - 100% of the time, no exceptions.

WEBSITE OPTIMIZATION 2.0From blogging to landing pages, sales letters,

automation hacks, SEO dominance, email marketing tips, tools and revenue generation ...

What Are TRACTION CHANNELS?Would you market wedding photography and auto parts using the same channel? Pinterest for both, maybe?

Stay focused on your traction channel and, once mastered, add a second and third traffic source.

● Email marketing● Social Media Strategy (Facebook / Twitter / YouTube, etc)● Google AdWords / Display Network (retargeting)● Organic Search Engine Optimization● Blogging for Business● ePublications● Referral Programs

Product SplinteringLead Magnet

The Lead Generation Offer is an irresistible

bribe that gives a piece of valuable info

to a prospect in exchange for their

contact info.

So first, you’ll need to provide tremendous value with the Lead Generation Offer.

Tripwire Offers

Execute on this sales tactic in the Digital

Revenue Engine conversion flow, you’

ll be ahead of most competitors.

I guarantee it.

Revenue Maximizer

Would you be shocked if I told you that

McDonald’s makes almost no money on

the hamburger?

Lead Generation Lies You’ve Been ToldSubscribe Form < 1% Leads Landing Page Offers > 99%

- More Relevant- Instantly Target- 30-50% Conversion Rate!

“Your Margin = My Opportunity”Tripwire Sales Offer (16x Customers) Revenue Maximizer

ROI ShowdownCustomers

vs. Partners

Partner Return Path = Faster Growth

Our process is easyTest + Survey + Test

It’s all about the roadmap.

Many thanks.