unFundraising the age of raising money by letting others ask for it AJ Leon @ajleon www.misfit-inc.com www.ajleon.me
unFundraising IoFNC 2011
May 13, 2015
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unFundraisingthe age of raising money by
letting others ask for it
AJ Leon@ajleon
www.misfit-inc.comwww.ajleon.me
case study: Global Hope Network International
project: Ola Nagele Village in Kenya
budget: 250 usd
timeline: 2 weeks
equipment: kodak zi8, camera, cell & usb modem
goals: real time content build community fund Ola Nagele village
youtube is the second largest search engine 2.5 billion photos uploaded
each month to Facebook.
The fastest growing segment on Facebook
is females between 55-65.
1 billion videos served by YouTube in one day
27.3 million tweets sent per day
the end of the beginning
art of digital storytelling
blogger outreach
experiential philanthropy
the future of fundraising understand and implement
art of digital storytelling
If you don’t blog, you don’t exist.
3 ways to tell a story
blogging photos video
macro your organization’s story
micro your project’s story
human story
The future of giving will be about the project level.
Why?
We don’t want to help organisations,
we want to help humans.
compelling + visual media + Real Time
how to tell a good story?
Case Studywho is telling the story?Abdi Kassimthe Village Journalist
document progress in real time
the good
the good
the good
the bad
the bad
the bad
TRUTH goes a long way
blogger outreachthe evolution of influence
analogue world … we were retailers
digital world … we need to be wholesalers
Jennifer McKinney
Mother of 5
Lives in Minnesota
Occupation: Mommy Blogger
Value as an End User: $50 max per month
Value as a Retailer: 250,000 readers per month
Case Study
65 blog posts
5,250 interactions on
Over 1,200 tweets about the
project
12 real time qik videos
41 videos uploaded
over 5,000 pictures uploaded
Over 600,000 views
the power of geeks
rethink influence
Every project should start with this question
…
“which blogger can we team up with?”
experiential philanthropy
allow supporters to be part of the story
Join Extended Village
worst idea ever = click a donate button
live video GoToMeeting calls with the village
village funded in 3 hours
$72,000
one mommy blogger
one free tumblr blog
and an easy way for people to join the story
with a budget of $250
deep not wide
org tip
don’t follow the
leader
org tip
allow room to experiment
or
fail
art of digital storytelling
blogger outreach
experiential philanthropy
AJ Leon@ajleon
www.misfit-inc.comwww.ajleon.me
www.misfit-inc.com/nonprofits
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