Undrstnd Group Docville 2016 Brussels - Martyn Christian Keynote

H THE DIGITAL CONTENT MARKET…

WHAT IS YOUR NEXT BEST ACTION?

Martyn Christian

Thomas S. Senger

Managing Partners

HYPOTHESES - 4 THINGS…..

1. Digital content market dynamics have changed significantly in last

2-3 years

2. Product & technology offerings are being upgraded, modified,

extended and trashed as the market goes through a major schism

3. Solutions offerings, Go-To-Market tactics and Vendor strategies are

all changing

4. What should you do next?

DIGITAL CONTENT MARKET DYNAMICS1

DIGITAL CONTENT MARKET DYNAMICS

IBM

OpenText

Oracle

Microsoft

EMC

Hyland

(Lexmark)

10+ Other Vendors

over $10mn in

annual revenue

12012 2015

Source: Gartner Group

DIGITAL CONTENT MARKET DYNAMICS1

Solution

Solution

Solution

DIGITAL CONTENT MARKET DYNAMICS1

DIGITAL CONTENT MARKET DYNAMICS

9 funding rounds

$540mn in investment

< 500 staff

Launched Feb 2014

2.6mn users

800,000 Paying Customers

1

Blog – “Echo Chamber” … How easy it is to just hear the first piece of that analysis not the rest

PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

2

2PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

2

http://www.ibm.com/developerworks/cloud/library/cl-open-architecture/

PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

2

http://help.sap.com/saphelp_smp303svr/helpdata/en/7b/ff39bd70061014a4bdc5d53e26b803/frameset.htm

But where is the business value…?

PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

Cloud

SaaS

Mobile

2

11 funding rounds

$558mn in investment

< 1500 staff

Launched 2005

24mn users

34,000 Paying Customers

PRODUCT & TECHNOLOGY OFFERINGS ARE BEING UPGRADED, MODIFIED, EXTENDED AND TRASHED

Cloud

SaaS

Mobile

2

SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

3

SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

3

http://www.gartner.com/smarterwithgartner/the-rise-of-the-business-moment/

SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

3

http://chiefmartec.com/2011/08/amazing-graphic-of-customer-experience-touchpoints/

Blog - Content Management is Now

Content Marketing

SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

3

http://jimsinur.blogspot.co.uk/2014/03/kofax-transform-2014-making-first-mile.html

Moments

Experiences

Miles

3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

But where is the business value…?

2 funding rounds

$220mn in investment

< 1100 staff

Launched 2002

8500 clients

3SOLUTIONS OFFERINGS, GO-TO-MARKET TACTICSAND VENDOR STRATEGIES ARE ALL CHANGING

Moments

Experiences

Miles

WHAT SHOULD YOU KNOW AND WHATSHOULD YOU DO NEXT?

WHAT SHOULD YOU KNOW AND WHATSHOULD YOU DO NEXT?

$ Billions

4

Moments

Experiences

Miles

Cloud

SaaS

Mobile

Technology and

capability is becoming

more accessible and

more affordable –

every single day

Solutions, business

process apps, analytics,

insight and decisions

are becoming more

segmented and granular

– every single day

4WHAT SHOULD YOU KNOW AND WHATSHOULD YOU DO NEXT?

YOUR NEXT BEST ACTION……………..UNDERSTAND

.…PREPARE

…GROW

..NOW!

OUR CREDENTIALS