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Transcript
Understanding your
website visitors
Nick Leech
Understanding your
Website Visitors
5 %
15 %
20 % 45 %
50 %
3 %
Understand your visitors,
so you can design for them
This text makes it
really easy to
understand what
I’m selling .
I heard that you
need lots of white
space so here’s a
big chunk.
This has
always been a
fave image.
This headline it
totally obvious.
To me.
Why would I do that?
My website is
AWESOME….
The Problem
Put yourself in your customers eyes
the Blur Test
What’s the point?
#UKTOUR
Substitute your visitor for another one
the 5 Second Test
www.fivesecondtest.com
Let them ask you a question
and learn directly from them Live Chat
Watch how users complete the task on your site
UserTesting.com
Observation
Test
Put your
employees in the
customers eyes
heuristics
Ask them
questions
of lots of them an Onpage Survey
Feedback & Exit Surveys
Let users
search for
content with Site Search
Use a tool to watch people
Inspectlet
Google Analytics tells you what, Inspectlet tells you why.