Your Audience Laura Creekmore @lauracreekmore http://slideshare.net/lauracreekmore Designed for Content
Aug 13, 2015
Your AudienceLaura Creekmore@lauracreekmore
http://slideshare.net/lauracreekmore
Designed forContent
NO MORE JUST KNOWING
http://www.flickr.com/photos/ell-r-brown/
http://www.flickr.com/photos/sa_steve/
http://www.flickr.com/photos/markgregory/
http://www.flickr.com/photos/toolstop/
http://www.flickr.com/photos/dougtone/
http://www.flickr.com/photos/dougtone/
CheapQuick
Good NOTREAL
0
http://www.flickr.com/photos/scottfeldstein/
http://www.flickr.com/photos/pamelav/
Photo by http://www.flickr.com/photos/aussiegall/
Photo by http://www.flickr.com/photos/epsos/
Photo by http://www.flickr.com/photos/mdpettitt/
I want to know if people
like me liked this product.
I want to find out what
my shipping options are.
I need directions
to the restaurant.
http://www.flickr.com/photos/deizans/With thanks to Daniel Eizans
http://www.flickr.com/photos/rosenfeldmedia/
http://www.flickr.com/photos/crystiancruz/
http://www.flickr.com/photos/krcla/
http://www.flickr.com/photos/shine3/
Surveys
Usability Testing
Web Analytics
http://www.flickr.com/photos/bayasaa/
With thanks to Daniel Eizans
Audience Needs + Business GoalsCONTENT
ChannelsMessagesEdit CalendarContent TemplatesCMS Decisions
SEOAccessibilityReadabilitySuitability
Reading Level Testshttp://www.readability-score.com/
I am going to the store today.
Store the going today I am to.
When you feel chest pains, you need urgent medical attention. Please don't
wait to see if you feel better, or postpone going to the physician
because you don't want to be a bother. Your physician would much rather
check you out and send you home with a diagnosis of heartburn than have you sit at home and die of a heart attack.
What to do if you feel chest pains:Get urgent medical attention.
Don't wait to see if you feel better, or put off going to the doctor. Your health is important to your doctor. Your doctor is the best person to
see what is wrong. Your life could be at stake!
What to do if you feel chest pains:Get urgent medical attention. Don't wait to see if you feel better, or put off going to the
hospital. Your health is important to your physician. Your physician is the best person to see what is wrong. Your life could be at stake!
http://contentsmagazine.com/articles/the-audience-you-didn%E2%80%99t-know-you-had/
http://plainlanguage.gov
http://centerforplainlanguage.org
A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen
Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ .
canyonthe
NationalLake trout
country
USABILITY AND A/B TESTING
http://alistapart.com/article/testing-content
http://www.flickr.com/photos/ben_grey/
Everyone talks to customers
Personas are part of the team
WWMGD?
http://www.flickr.com/photos/8906966@N02/
http://www.flickr.com/photos/ell-r-brown/
@lauracreekmorehttp://slideshare.net/lauracreekmore