Understanding Today's Mobile Culture -

Understanding Our Mobile

Culture

Brand Camp University

October 9, 2014

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A look at some NIH + Duke

Research

Experiment #1:

MRI scans shows that the pleasure side of the brain lights up when engaging on social – that same part that gets addicted to drugs

Experiment #2:

MRI scans shows that the altruism side of the brain lights up – that same part that is responsible for social interactions and sharing experiences that inspire

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Mobile has Become Part of the

Mental Memory Muscle of our Daily Lives

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Designing an Effective Mobile Program

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Focus on Strategy Before Technology

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Mobile Captures and Enhances Experiences

Brand Camp University

October 9, 2014

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Focus on Understanding the Personal Drivers of your Customers

Brand Camp University

October 9, 2014

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Where are they??

What are their needs?

What are they doing?

What is your customer’s behavior when mobile?

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The Future of Mobile is…

HELPFUL

HONEST

COLLABORTIVE

PARTICIPATORY

PERSONAL

PASSIONATE

PLAYFUL

To succeed in mobile you need to focus on

understanding, celebrating and enhancing

the human experience.

Brand Camp University

October 9, 2014

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THANK YOU

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