Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu Understand the Tourist Experience in Ethiopia: Master Thesis A Travel Blog Based Evaluation IMT-E M2010 Author: Aysheshim Tiruneh, B.A # 1010649040 [atiruneh.imte-m2010@fh salzburg.ac.at] Supervised by Prof. Roman Egger (Phd.) June 2012
The very funny first draft of my Master Thesis presented to my classmates for comment.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Research Purpose
Evaluating tourists’ experience in Ethiopia › Based on visitors opinion posted on travel
blogs. Provide managerial implication to
monitor tourist experience › Based on the result evaluated
Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Argumentation
Experience as a competition strategy› (Gilmore & Pine 2007; Andersson 2007; Oh, Fiore & Jeoung
2007; Tung & Ritchie, 2011; Dalton et al. 2009) › Volo (2009, proved the way out
› Though it is expensive, it is valued(Binkhorst 2009) experience as a marketing motto
› What is experience in tourism all about?› (Ooi 2003)…found out it is difficult › And Volo (2009)…. Tourism is market place of experience› Andersson (2007) …..providing input for experience
Salzburg UoAS IMT Master Program | Aysheshim Tiruneh Alemu
Argumentation Continued
How?› Gilmore and Pine (2007)….”. ….being real,
original, genuine, sincere, and authentic”› …. staging meaningful experiences