Understanding the role of video in the creative process Valentina Novello Marc Escobosa > Social Business Innovation Simona Maschi Interaction Design Institute Ivrea
Jan 13, 2016
Understanding the role of video in the creative process
Valentina NovelloMarc Escobosa
> Social Business Innovation Simona Maschi Interaction Design Institute Ivrea February, 6th 2003
Understanding “Privacy”Christena Nippert-Eng
> General overview on privacy> Introduction to Field Work
Quasi–Field Work
> Hospital> Castle> Train station> Movies
Mission & Context
> Generation of areas of focus> Brainstorming> Formation of Groups> Our focus: Data Security
Introduction to Video ScenariosFrançois Jégou
> Video as sketching tool> Going backwards through process> Digital Sunglasses
A New Perspective
> Abandoning sunglasses> Focus on security of Medical Data> Give patients control of their data
Exploring Scope & Contexts
> Define solution polarities> Pursue Medical Data Key idea
Video Sketch: Medical Data Key
> 30 second scenario> Iterative scene development> On-the-fly idea extension> Video as creative catalyst
Presentation of Sketch
> Getting Business Perspective> Discovering Drawbacks> A wave of new possible directions
The Age of Epiphanies
> Videotaped 1 hour brainstorm> Rapid iteration of design concept> Many major realizations> Abandonment of privacy problem
Benefits of Taping & Editing
> Condensed video from 1h to 5 min. > Extension of human memory> Document rationale: > Radical direction changes > Realizations & insights > Interference-free process> Ability to add meta level comments > Communication to team members
Learning by Video Editing
> Iterative feedback from colleagues, professors and visiting guests
Disadvantages of Edited Recap
> Time consuming> Intended and unintended bias> Over-reliance on visual aspect> Not every idea seems brilliant at the time
A New Process is Born
A Framework
> Traditional design process: > Promotes linear thinking > Oversimplifies
Concept Solution
Mission
Context
Scope
“What is the problem?”
“What can we explore?”
“How about a swoosh”
“not just a swoosh, a…”
“That could be it!”
“Ok, you’ll love this …”
Defining
Finding
Generating
Building
Selecting
Selling
Defind Builderate Sellect
Defind Builderate
Sellect
The xoo Process™
> Process as dynamo> Rapidly changing mind-sets> Advantages of video capture> Solution-space navigation
VideoRoom™
> Motion Triggered Cameras> Always recording> Sound track is keyword indexed> Web application provides access> Company can add keywords, create groups, burn discs> Learns lexicon over time
Take Aways
> Video as extension to memory> Importance of non-interference> Re-orientation of the process
> Dedicated tool for creative productivity