Understanding the Power and Potential of Social Media

BootcampProvidence Day School

wireless access = Guesttwitter hashtag = #edsocialmedia

Thursday, July 23, 2009

Understanding the Power and Potential of Social Media

Antonio Viva, Associate Head of School, Worcester Academy



“In 2008, if you were not on a social networking site, you’re not on the Internet.”

Source: IAB Platform Status Report


Traditional Media

• Television

• Movies

• Radio

• Newspapers

• Books

• Magazines



New Media

• Digital Television, Music and Video

• Computer Games/Simulations

• Digital Photography

• Internet/Email

• e-Books

• Cellphones

• Compact Disc


And then everything changed.....


Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings.[1] The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

www.wikipedia.org


http://www.wikipedia.org

http://www.wikipedia.org



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“Social Media means new opportunities to create and communicate with people who care.”



Online Conversations Online Relationships


So what is the difference and why should we care?


Are you social?

0

25

50

75

100

Video Read Blogs Photo Sharing Social Network Comment

Sources: Universal McCann: Wave.3 (3/2008)


Slide Source: Wave3/Universal McCann




So how does this effect us and our institution?


The numbers alone are staggering...



Source: Justin Smith http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/

One of these months, Facebook’s growth in the US is going to slow down.

June was just not that month.



3126 4027

Median Ages

FEB 2009

Linked in

Wednesday, March 18, 2009

Slide Source: Travis Warren, WhippleHillThursday, July 23, 2009

This is not going away and represents a paradigm shift in the way we communicate and interact with one another.


Online Conversations Online Relationships


Conversations

Between and Among

• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning Network


Say what?


Everyone can participate


Usually un-organized


Spontaneous


Vibrant, Vivid & Vivacious


Any time, any place...


Authentic, and not always on message


Blog Reading has risen 66% on a global scale in a year and 60.3 million American have read a blog.


74% of social networking users message friends as part of their daily routine.


Social networking is evolving fast. Increasingly features such as blogging, photo sharing and video sharing are the norm. They are aiming to be the one stop shop for all your internet needs. Consequently we are spending more time with them and doing more on them.

Wave3/Universal McCann


Relationships

Between and Among

• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning Network



Social Networks have evolved into platforms to organize users internet experience. Users are posting a massive variety of content.

Wave3/Universal McCann


How many of these “online consumers” are possible or prospective families for your institution?


How many of the 272 million users on social networks are your current students, parents, faculty or alumni?


Does your website have a blog? Are your school leaders blogging? Are students creating original content?


Start with what is already working and go from there!


Next steps...


Image Credits

The following social media sites were referenced in this presentation. In addition, stock photos were provided by


Sources

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf!

IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 !

http://www.iab.net/media/file/2008_ugc_platform.pdf

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!

http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf!

COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH”

http://www.commoncraft.com/socialmedia

What The F**K is Social Media?

http://www.slideshare.net/mzkagan/what-the-fk-social-media


http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW














Bootcamp

BREAK


Bootcamp

LUNCH


Account Setup

Go to Twitter and set up a free Twitter account http://twitter.com

Be sure to follow the edSocialMedia Bootcamp Twitter account

http://twitter.com/edsocialmediabc

Call us over if you have questions or need any technical assistance


http://twitter.com

http://twitter.com

Your Mission....

• Create content in 2 hours that speaks to the following prompt:

• "Capture the essence of a university campus a the start of the summer break."

• How will you capture the essence of the school using social media tools?

• Each group must:

• generate a minimum of 8 tweets spread out over two hours posted to edsocialmediaBC Twitter page.

• write two, well crafted articles for the blog (between 450 - 750 words)

• create a photoset in Flickr of 10 photos

• post a brief (around 2 minutes) video for YouTube


The Story of the WA Mash


What is the basis for thinking about the New Humanities?


A Personal Paradigm Shift

• Rutgers University Center for the New Humanities & work of Richard E. Miller

• “Possible for people to communicate instantly and globally through technology. English is a discipline that excels at human expression and the study of human culture related to expression.”

• “We (humanities teachers) should be the place that’s at the very cutting edge of education for students in these areas.”

• “Multimedia composition; not only is it important for students to be able to excel in the use of verbal and written language as a means for communicating ideas, but they must also be able to excel in the use and manipulation of visual images. That is what it NOW means to compose.


The use of social media – from blogging to online social networking to creation of all kinds of digital material – is central to many teenagers’ lives.

Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007


Source: Nickelodeon - iCarly.com



Some 93% of teens use the internet, and more of them than ever are treating it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others. Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007


Source: Nickelodeon - iCarly.com


1970’s• Floppy Disc

• Microprocessor

• Apollo 17

• VCR

• Atari

• Jumbo Jets

• Barcodes

• Apple IIE, Commodore, TRS-80

• InkJet Printers


2000’s• iPod

• Affordable Digital Cameras

• USB Flash Drives

• Hybrid Vehicles

• Blogs, portals and wikis

• Blu-Ray Discs

• VOIP Skype/Vonage

• DVR’s/Tivo

• Netflix


Social Media



So how do we educate our students for success in the Web 2.0 world?


Can we harness the power of social media to provide students with a vehicle for

exploring and creating original content? Thursday, July 23, 2009

And then......



What do you want to communicate?


To whom do you want to

communicate that message to?


How best do we communicate that message?


WHAT IS THE WA MASH?

The Worcester Academy Mashuphttp://wamash.com


http://wamash.com

http://wamash.com

The Birth of The WA Mash


WA Mash Visits from 9/2008 to 7/2009




Our Primary Publishing Tools

wamash.com

MashTube

MashPics

MicroMash

FacebookMash


MashTube


Three Words to the World


YouTube Hits Since September 2008

1518


MashPics


MicroMash


FacebookMash


Our Process Was Organic

• Sir Ken Robinson “Are Schools Killing Creativity?”

• KSU “Vision of Student Today”

• Modeled after Salon.com and Slate.com, Huffington Post

• We did not stick to any specific game plan or prescribed syllabus

• Did not use a traditional text book


Is Worcester Academy alone?


Gould Academy


Heads that blog


twitter.com/ensworth


twitter.com/baylorschool


Have you reserved your video channels?


Suny New Paltz


Texas Tech University


Baylor University


Tufts University


Tagging on Flickr





Visit edSocialMedia on FB for 260 Independent School Pages



Understanding the Power and Potential of Social Media

Education

pew internet

social media

wave3 universal mccannthursday

wa mashthursday

social interaction

2009slide source

social

internet