Understanding the bigger picture of internet marketing

Internet Marketing At Its Best

Understanding The Bigger

Picture of Internet Marketing

www.MavericksMoneyMaking.com

Contents

Introduction

Website Launch and Design

Content Creation

Traffic Generation

Retaining Visitors

Converting Visitors To Customers

Customer Loyalty

Reinvesting Profits

Building A Self-Sustainable Business

Introduction

Internet marketing is reaching out to customers through the online world where buying and selling of products and services takes place mostly in digital form.

Internet marketing crosses all geographical boundaries and makes the whole world a global village.

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Website Launch and Design

Domain name is the url which is shown in the address bar. It should be bought and registered for a year. Hosting account is where you will host all your files on the server. You’ll be required to pay on a monthly basis for this. Applying various monetization strategies like google adsense, sponsored ads, affiliate marketing etc to earn money from your site. Search Engine Optimization is making your site most search engine friendly so that your site shows up on the top of the list for the viewers. Blogging templates and themes to be installed so that you can create interaction amongst the visitors on your site. Basis knowledge about HTML, CSS and Java to tweak the website structure and design, and add professionalism to it.

Content Creation

Generic content creation is one where the website tries to be it all to all the visitors. The content varies and touches on maximum field.

Niche specific content is one where the content is highly focused on a specific market and more in depth towards a specific area of that market.

Ghosts writers are the content creators for websites who write the content but do not claim credit for it. They are usually paid on per post or article by the webmasters.

Own creation of content is viable if you are an expert in a particular field or are unable to pay fees to the ghost writers.

Private content is one where the visitors have to sign up usually to a members only site. They usually have to pay monthly fees to be members of that site.

Traffic Generation Articles should be submitted to

directories with a link to your site to attract visitors.

Pay per click advertisement can be used on google to place ads and drive traffic.

SEO strategies to be implemented to make your site search engine friendly.

Other websites related to your market can be approached for placement of ads. It can either be a purchase of ad space or a mutual exchange.

Social media sites like Facebook, Twitter, Linkedin can be used to showcase and advertise your site.

Forum participation and guest blogging can be done to drive traffic to your site.

Email signatures can also be customized to make every email you send be an advertisement of your website.

Retaining Visitors

Offering freebies in return for contact details is done by all the internet marketing companies.

The content on the website should engage the audience as there is a lot of distraction.

Various plugins can be used to show other content and posts which are related to the visitor’s interest.

The website must try to achieve visitor’s delight and make him a frequent visitor.

An email course can be offered which is filled with value and is spread over a period of days or weeks.

The content on the website should be irresistible to the visitors so that they do not leave the website.

Converting Visitors To Customers Visitors are made aware of the products

and services being offered on the website. The visitors are engaged in value-adding

discussing with a reference to the products/services which can help them.

The visitor considers purchasing the products sold on the website.

Delivery of the product should be as promised with a goal of providing value to the customers’ money.

The customer’s loyalty should be earned by providing consistent and high value service.

The customer can be requested to advocate or recommend the website to others.

Testimonials or success stories can be published on the website with customer’s permission.

Customer Loyalty To gain customer loyalty the

website should give highest value to him at affordable prices.

Premium services can be offered at discounted prices to gain customer loyalty.

Bonuses can be created exclusively for the existing customers to add value to their membership.

The members can be given a chance to order the products at discounted prices and test them before the actual launch of that product.

The customers’ problems or issues should be dealt quickly and documented so that similar queries or concerns are automatically solved without any delay.

Reinvesting Profits When the website starts earning profits

there should be a further plan of expanding the business by buying more domains.

The hosting plan can be upgraded to dedicated servers so that the risk of server downtime is minimized.

Profits can be used to create a highly professional website design which is pleasing to the customers.

Custom desktop and mobile apps can be built which can make the customers’ life easy.

Profits should be invested in bringing more traffic to the site through paid traffic.

Profits can be made use of in building and developing physical infrastructure like office space.

Building A Sustainable Business

A system should be created which can be replicated over various platforms and is scalable.

Massive traffic should be generated through various sources.

The profits earned must be reinvested into the business to make it self-sustaining.

Should become proactive in the changes taking place in the online world and to be a pioneer in developing systems to make others’ life easier.

Authority status should be built in the market so that most of the people look up to your website for advise and support.

Thank You

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