Shaping policy for development odi.org • Engaging effectively with public attitudes towards refugees and migrants requires understanding the real world concerns, emotions and values around which attitudes are formed. • These efforts work best when clearly rooted in national and local contexts, and the nuances of public attitudes within them. • Traditional approaches to public engagement, such as ‘myth-busting’, may have exacerbated negativity and are unlikely to resonate beyond those who are already supportive. While evidence remains important in influencing policy debates, strategies must acknowledge its limitations as a persuasive tool. • Emotive and value-driven arguments may have more traction than facts and evidence. Successful strategies might highlight the manageability of the situation, while emphasising shared values. June 2017 Key messages Working paper 512 Understanding public attitudes towards refugees and migrants Helen Dempster and Karen Hargrave