PROGRAMMATIC ADVERTISING
UNDERSTANDING
The sheer amount of consumer data available has made manual
campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the
industry standard, with programmatic ads estimated to make up 50%
of all digital ad sales by 2018.1 But what is programmatic advertising,
and what can it do for your business?
WHAT IS PROGRAMMATIC ADVERTISING?
Programmatic
advertising uses
artificial intelligence (AI)
technologies with
advanced algorithms
that analyze consumer
data and process it in
rereal time
Campaign managers
and advertisers input
campaign goals and
key performance
indicators (KPIs) into
the programmatic
system
The programmatic AI
starts off by using
predictive analysis, then
“learns” what works best
and adjusts the
campaign so its ads
reach the most profitable
tatarget markets
HOW CAN IT HELP
Letting the programmatic AI focus on your digital campaign gives you the
opportunity to work hands-off and direct your attention to other areas
The AI algorithms can be taught to detect and avoid ad fraud
Programmatic advertising uses less resources than manual campaigns, resulting
in a much higher ROI
A BRIGHT OUTLOOK2
Programmatic ad companies Criteo,
Rocket Fuel, the Rubicon Project
and AOL made a combined
$1.5 billion
in global revenue in
2013
The prices for
programmatic ads are
increasing across
multiple ad formats
To Learn More About Programmatic Advertising or to
Speak with One of Our Digital Marketing Experts,
Contact Us Today!
1http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502
2http://www.businessinsider.com/the-programmatic-and-rtb-ad-report-2014-8