Understanding Process Safety Management Crisis Communications HSSE... · During the Crisis • Activate the Crisis Communications Team o This should allow the monitoring system for

AMCHAM T&T 2018 HSSE Conference

Understanding

Process Safety Management

Understanding

Crisis Communications

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Why do we need Crisis Communications?

What is a Crisis?

Any situation that is threatening or could threaten to

harm people or property, seriously interrupt business,

significantly damage reputation and/or negatively impact

the bottom line

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Before a Crisis

• Anticipate the Crisis - Develop a Crisis Communications Plan o Identify beforehand who is responsible for speaking to media,

informing stakeholders and monitoring traditional and social media

o Drill and prepare persons for these roles frequently

• Have Pre-Developed Holding Statements at the Ready

o Prepare for various scenarios - easily accessible when needed –

easier to update with specifics during the crisis

o Decreases time lags and allows you to stay in control of the message

• Have Communications Channels to Help Assess the Situation

o Know before hand your official lines of communication – sources for

accurate information. The quicker you can learn what happened and

why the better

5Unsafe Act & Conditions

During the Crisis

• Activate the Crisis Communications Team

o This should allow the monitoring system for traditional and social

media to kick in

o Issue holding statements / press releases - report the facts as you

know at the time to media and key stakeholders, as soon as you can

o Commit to providing timely updates

• Follow Up

o This should address any concerns / misinformation currently

circulating in the media/among stakeholders

o Keep it simple

o Include at least 3 key messages that are easy to remember and

repeat

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Keep Monitoring…

How did the Media/Influencers cover your response

to the Crisis?

Crisis Comms Deal Breakers

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• Responding too slowly

• Responding too quickly with inaccurate information

• Casting blame or seek to mislead stakeholders

• Saying “No Comment”

People can and will forgive and forget, but they

won't forget how you conducted yourself in the

process

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Any Questions?