Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.

Understanding, maximizing and leveraging social media in recruitment and employer branding

Mr. Mahesh Jain,

Head - TA at Collabera

Agenda

• Why create recruiting strategy around Social Media?

• How then Build your Social Media strategy?

• Collabera Case Study

• Benefits & ROI

• Take Aways

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Why Social Media in Recruitment?

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Traffic trend for job hunting

Naukri ranked #300, 2009Naukri ranked #437, 2011

Monster India ranked #600, 2009Monster India ranked #1029, 2011

Source: Alexa

Why Social Media in Recruitment?

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• Develop new, passive talent streams

• Strengthen employment branding

- Engage talent in open, personal dialogue

- Improve employee advocacy and engagement

- Proactively recruit talent who is passionate about your brand

• Target your ideal candidate based on user generated information

• Promote your company and industry

- Drive traffic to your company brand page and/or career site

Why use Social Media for recruiting?

Few Social Media tools

- Blogging (wordpress)- Microblogging (Twitter)- Video-sharing (YouTube)- Photo-sharing (Flickr)- Podcasting (Blog talk radio)- Mapping (Google maps)- Social networking (Facebook)- Social voting (Digg)- Social bookmarking (Delicious)- Lifestreaming (Friendfeed)- Wikis (Wikipedia)- Professional networking (Linked In)- Virtual words (Second life)

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Why Social media in Recruitment?

Social media includes the various online technology tools that enable people to

communicate easily via the internet to share information and resources.

Advantages:- Opportunity to connect with passive market- New dimensions emerged for sourcing- Approach and Access to information- Enhancing employer branding

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Disadvantages:- No structural approach- Volume is high- Maintaining visibility is a tedious task

Case Study:Collabera 's Integrated Recruitment Strategy

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Strategies we Adapted

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Traditional approach Social Media Approach

Collabera: Case Study

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4 dimensional networking

4D networking involves understanding the unique value

Create and utilize a virtual network through web 2.0

4D networkers build up a virtual trusted network

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Business Career

OthersEducation

Strategies we Adapted

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Strategies we Adapted

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Benefits & ROI Types of non-financial impact

Blog Comments

Impressions

Retweets

Twitter followers

Employee participation

Employment applications

Positive WOM

Impressions

Click-thoughs

Positive Press

Customer complaints

Social mention

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Benefits & ROI

All business look for…

Cost reduction

Revenue generation

Non financial is potential

Investment(Time)

reactionaction Non-financial impact

Financial impact

Take Away

Companies need to invest and explore how they can tap into Social media to find and attract top talent.

Choosing a defined approach all the way is not recommended. However, careful analysis have to be made for before initiating Social media networking on the guidelines of 4Cs i.e. Content – Collaboration – Community and Collective Intelligence

Social media is much more than just another channel and by integrating it with the overall employer branding strategy, companies can attract top talent that can grow with the company

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Thank youNetworking begins!