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Introduction to Communication Adapting Message to Audience

Understanding Human Resources & EnvironmentsLecture 1

1Understanding Human ResourcesWhy is it important to manage HR?-to satisfy multiple stakeholders-stakeholders include: owners and investors, customers, organization members, society and other interdependent organizations

How does understanding the applications of HR important to you?-gain and sustain competitive advantageEmployees who are sources of added valueEmployees who are rare talentsA unique culture, one of the kind

2Framework of managing HR consist of:External environment (local, national, multinational conditions)

Local conditions: economic globalization, political landscape

National conditions: industry dynamics, labor markets

Multinational conditions: country cultures, legal institutions

The above will be further discussed later on.

Understanding Human Resources3Activities for Managing HRHR Planning for Alignment and ChangeJob Analysis and Competency ModelingRecruiting and retaining qualified employeesSelecting employees that fitTraining and developing competitive workforceConducting performance managementDeveloping approach to compensation managementUsing performance-based pay to achieve strategic objectivesProviding benefits and servicesPromoting workplace safety and healthUnionization and collective bargaining

Understanding Human Resources

4What are the key roles of HR Professionals?-Business partners-consultants-innovators-monitors-change management

Understanding Human Resources5Managing HR has few themes that encapsulate most of the HR policies and functions:-Managing teams-Managing multicultural workforce-Managing globalization-Managing ethics-Managing with metrics

Understanding Human Resources6What are the common elements of an environment?+Economic globalization-how open is the environment to imports/exports, whether to compete on cost vs. competing on knowledge-how far is the business expansion, globally-regional trade zones affected

+Political Landscape-International labor law/regulations-Social accountability-world trade organization

Understanding Environments7+Industry dynamics-Industry life cycles, where are the industry standings in the era/zone/graph-mergers & acquisitions, who are the winners and losers, leaders or followers concept

+Labor markets-growth rate, population vs demand-skills shortage, HR related issues-competition, who are the rivals-immigrants, foreign labor markets

Understanding Environments8+Country cultures-dimension and consequences of country cultures, cultural dimension in different countries affect the HR activities in different views due to issues such as power distance, gender differentiation, performance orientation.

+Technologies-process of making and using tools in HR; mass production, computer technologies, virtual workforce, HRIM

Understanding Environments9+Company culture-patterns of shared assumptions, values and norms-consisted of leadership styles, vision, mission and values-also consisted of company subcultures, sub-leveled by benefits and challenges

+Business Strategies-planning to encompass total quality, costing, level of customer service, innovation

Understanding Environments10