Understanding Heat Mapping

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Understanding of #heatmapping

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#eyetracking

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Where customer attention is

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Where the distractions are

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Track everything not just links

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Find hotspots

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#eyetracking #concerns

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Different based on tasks

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No data about the experience

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No information about further actions

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#eyetracking #play

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#eyetracking #learn

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Photo is important

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Audience is important

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W

W

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Better navigation

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Numerous offers don’t help

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Care about what is next

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Adjust the layout based on your goals

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#eyetracking #tool

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3 seconds rule

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Attention map

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10 hotspots

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#eyetracking #engaged #visitor

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3 seconds rule

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Attention map

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10 hotspots

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Score

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Test in advance

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#clicktracking

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Analyze the clicking behavior

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“Natural” user behavior

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Different stations

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#clicktracking #concerns

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All you have is clicks

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No reasons why it failed

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#clicktracking #play

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#clicktracking #learn

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#clicktracking #tool

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Click map

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Sroll map

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WebVisor

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#heatmapping #future

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ok glass

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ok glasssport

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shopping

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In God we trust

Everything else we TEST

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#thankyou #pubcon #promodo

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