Understanding customers

Designing for your customers!

MBA Bootcamp

Ram and Sita plan a wedding

Iteration 1

Iteration 2

Iteration 3

Iteration 4

Iteration 5

Lean Method

Why Lean Startup?• Customer tastes are uncertain

• Prototype at a low cost without much waste

• Quickly get customer feedback at each stage

• Change one parameter at a time

• Iterate! Iterate! Iterate!

Look to really impress a small group of users who absolutely cannot live without your product. !

Make 10 people LOVE your product than have 1000 people LIKE your product.

Keep experimenting with the real world.

Don’t scale a company until:• You know your customers

• You know what product/service you are building

• You know what the customers want

• You have setup the suppliers, team & partners

• You already have a way(s) to make money

• You are making a profit!

Your only goal as a startup founder is:!

to discover the business model through experimentation.

Think. Make. Check.

Traditional Development is Risky

Reduce the risk by talking.

Traditional Development is Risky

How to do a customer interview

1. Identify your target

2. Articulate your assumptions

3. Create a topic map

4. Craft the conversation prompts

5. Plan to listen after making your introduction

Let’s do it.

Sketch your customer

Sample Topic Map

Feels stressed

Works in the tech park

Likes to drink chai

Has a long commute

Earns more than 1 lakh per

month

Sample Interview• Where do you work?

• Have you ever felt too stressed in the middle of the day?

• What do you do to manage your stress those times?

• How often do you drink beverages outside?

• How long do you commute every day?

• What do you like/hate about coffee/tea shops?

User Interview

Find 2 others to interview. Prepare 3 questions about your product.

5 minute exercise.

Envision 6 uses of your product.

5 minute exercise.

Let’s see a sample

With , canChai Yoga Ahmed

Relax mid-day Quench thirst Drink healthy

Buy Tea for home Connect with other fitness freaks Be Productive

With , can

Let’s see a sample5 minute exercise.

Pick 1 top use caseRelax mid-day

Sample features1. Massage chairs

2. Soothing music

3. Aroma

4. Dimmed lighting

5. Special Tea formula

Now, find 5 features to enable that use case.

5 minute exercise.

5 minute exercise.

Always build something a few people love, a lot