Understanding Craftsmanship SwanseaCon2015

Understanding

Craftsmanship

Marcello Duarte

@_md

I work here

I contribute here

I tweet here @_md

Mastery

Art

Hand made

2001

2008

2009

2010

2011

2001

2008

2009

2010

2011

Craftsmanship

over crap

2001

2008

2009

2010

2011

Craftsmanship

over execution

2008

2009

2010

2011

2012

well-crafted | steadfastness | community | productive

biscuits

meaning}

meaning

value}

craftsmanship

as meaningful work

“We can forgive a man for making a useful thing as long as he does not

admire it.

The only excuse for making a useless thing is that one admires it intensely.

All art is quite useless.”

— Oscar Wilde

meaningpassion

value}

“A man writes to throw off the poison which he has

accumulated because of his false way of life.”

— Henry Miller

“if you cannot work with love it is better that you sit at

the gate of the temple and take alms”

— Kahlil Gibran

code aesthetics

craftsmanship gives meaning beyond value

2001

2008

2009

2010

2011

2008

trade

vs

craft

“the only way to go fast,

is to go well”

— Uncle Bob

craftsmen

vs

labourers

authenticity

vs

coercion

TDD is for long term relationships

make it work then make it right

make it work

then make it right

make it work

so you can make it right

2001

2008

2009

2010

2011

2008

Remember to put your own mask before helping

others with theirs

elitism

company

mastering a skill is a cognitive journey

intuition

confidence

familiarity

know where you are

respect where other are

1970

1986

1991

1992

1995

“The[…] ’relay race’ approach […] conflict with

the goals of speed and flexibility…

[Takeuchi & Nonaka]

1970

1986

1991

1992

1995

…the "rugby" approach […] serve better today's

competitive requirements.”

[Takeuchi & Nonaka]

customer→provider

customer→provider

partners

WHY

WHO

HOW

WHAT

HOW

WHAT

WHATWHO

HOW

WHATimpact map

[Adz

ic 1

1]

goals

customer developer

customer developersales

engagement and delivery must be in sync

the organisation has changed when the vocabulary changed

#organisationalChange

delivering value is a deliberate decision

gives meaning beyond value

craftsmanship

gives meaning beyond value

for long term relationships

craftsmanship

gives meaning beyond value

for long term relationships

craftsmanship

serving and learning community

gives meaning beyond value

for long term relationships

craftsmanship

serving and learning community

a deliberate decision

“Whatever you do, to the best you can”

I work here

I contribute here

I tweet here @_md

https://upload.wikimedia.org/wikipedia/commons/7/75/US_Navy_050629-N-9693M-004_Adam_Bueltel,_from_Omaha,_Neb.,_receives_his_first_military_haircut_during_Induction_day_at_the_United_States_Naval_Academy_in_Annapolis,_Md.jpg https://www.youtube.com/watch?v=ybb-HhSrtxA RAAF_Aircraftswoman_providing_a_safety_brief_onboard_a_KC-30.jpghttp://theredlist.com/media/database/muses/couples/art_culture/anais_nin_henry_miller/008-anais-nin-henry-miller-theredlist.jpghttp://pl.wikipedia.org/wiki/Hirotaka_Takeuchi#mediaviewer/File:Hirotaka_Takeuchi_-_World_Economic_Forum_Annual_Meeting_Davos_2009.jpg

credits

thank you