Understanding & Competing against Blackhat local tactics @NiftyMarketing Mike Ramsey NiftyMarketing.com gplus.to/ MikeRamsey
Understanding & Competing against Blackhat local tactics
@NiftyMarketing
Mike RamseyNiftyMarketing.com
gplus.to/MikeRamsey
@NiftyMarketing
The “Hat” scale
Pure white
Pure black
My Focus
Cause Harm
@NiftyMarketing
Negative Local SEOhas been in practice for
years…
@NiftyMarketing
Fake Reviews
“Wait… That’s not real”
@NiftyMarketing
@NiftyMarketing
of consumers trust online reviews as much as personal recommendations.
said that positive online reviews make them more likely to use a local business.
The Local Consumer Review Survey 2012 From Bright Local (4,500 surveyed)
Reviews Matter
52%
72%
@NiftyMarketing
It’s Freaking Easy
@NiftyMarketing
Fake reviews are everywhere that reviews can be found
@NiftyMarketing
Seatitlite would edit the review every few days to keep this at the top.
Re-Submitting Negative Reviews
@NiftyMarketing
Google Places Forum has 160+ threads since March on Fake Reviews
Common Story…
@NiftyMarketing
Interesting…. Lorena really visits a lot of cell repair shops she hates.
Only Positive Review
Competitor
Competitor
Competitor
Competitor
Competitor
Competitor
@NiftyMarketing
Interesting…. Emmanuel really visits a lot of cell repair shops he hates.
Only Positive Review
Competitor
Competitor
Competitor
Competitor
Competitor
@NiftyMarketing
IDEA!
Emmanuel Lorena
@NiftyMarketing
Only Positive Review
Competitor
Competitor
Competitor
SameCompany
@NiftyMarketing
IDEA!
Emmanuel
Lorena
Aboule
@NiftyMarketing
Matt McGee is Team Edward
@NiftyMarketing
The Cell Specialist has
8Fake Negative Reviews
@NiftyMarketing
8 Negative Reviews
32 - 5 star reviews
It would take The Cell Specialist 32 – 5 star reviews to bring average star rating to 4.
@NiftyMarketing
local
@NiftyMarketing
Before
After
Google account
GoogleUser
Google+ Local hides the identity of all reviews unless the user links them to +
@NiftyMarketing
Everyone will be seeing this…
@NiftyMarketing
Warning!!!
@NiftyMarketing
Last Chance to Back Out!
@NiftyMarketing
What if I don’t want to leave reviews with my
full name?
@NiftyMarketing
@NiftyMarketing
@NiftyMarketing
That’s a lot of fake Google+ accounts
@NiftyMarketing
It is now more difficult
to get REAL Google reviews...
@NiftyMarketing
Track Your Reviews…
Getmelisted.net
LocationMonitor.com
@NiftyMarketing
Track Your Reviews (cont.)
Getlisted.org
Reviewpush.com
@NiftyMarketing
If you are notified of negative reviews…
@NiftyMarketing
Breath…
@NiftyMarketing
Research…1. Look at the reviewer account (if applicable)
Hint: You have to sign up for a Google+ account to see review history.
@NiftyMarketing
Research (cont.)2. Match Story and Date with Employees to find out more details on the event.
@NiftyMarketing
Flag as inappropriate
@NiftyMarketing
http://support.google.com/places/bin/static.py?hl=en&ts=1386120&page=ts.cs
Tip: This is the most important link in local.
@NiftyMarketing
Warning: From Google
@NiftyMarketing
Post in Google and Your Business Forum and pray that Vanessa and TC’s are
having a good day.
Forum at http://productforums.google.com/forum/#!forum/business
@NiftyMarketing
Publically HumiliateGoogle
@NiftyMarketing
Carefully Respond
?
@NiftyMarketing
The Best Defense is a Good Offense
Hint: Create a review business card that points people to yourdomain.com/reviews
@NiftyMarketing
N.A.P. Information
@NiftyMarketing
Google counts all of these directories you can be listed on as a “Citation”
@NiftyMarketing
Spammers can submit wrong info out on these places.
@NiftyMarketing
DAAANG…. Someone submitted 3 business names with a different phone number.
1
2
3
@NiftyMarketing
Claim ALL the listings you can with the correct
information by hand.
Tip: This is the best way to fight against bad data.
@NiftyMarketing
You =
Bad NAP +
ED
@NiftyMarketing
Images
Image from SearchEngineRoundTable.com
@NiftyMarketing
Pointed to by Nyago + Mike Blumenthal.
@NiftyMarketing
Tip: Visit Mike Blumenthal’s blog to get the email address.
How to Flagem…
@NiftyMarketing
SPAM
@NiftyMarketing
Hijacked listing using mapmaker
Hijacked Listings
@NiftyMarketing
Marked as duplicate of Spam BusinessChanged Address
Changed Phone
Changed Website
Changed Category
TIP: My secret weapon is viewing a listing’s edit history.
@NiftyMarketing
WTF?
This listing is in the process of being hijacked.
@NiftyMarketing
TIP: Watch your phone number…might be the only thing that gets changed.
@NiftyMarketing
Dragging map pins outside of service area can hurt rankings.
Uninhabited Island
Moving Locations
@NiftyMarketing
Example from MAY 21st of a business marked as closed.
Marked as Closed
@NiftyMarketing
This is what the search result looks like.
@NiftyMarketing
Tip: Click not true, have your staff click it, and your friends, and their friends.
@NiftyMarketing
Log in to your listing often…
And do a “null” submit
Tip: This is the most important denfensive tactic….ever.
@NiftyMarketing
The “Hat” scale
Pure white
Pure black
Don’t Do This
Cause Harm
@NiftyMarketing
Worst Blackhat Ever
@NiftyMarketing
Mike “Black”menthal
@NiftyMarketing
He Beet Bombed Aaron Weiche
Uploaded an image of beets because Aaron didn’t eat them at the Olean Conference.
@NiftyMarketing
He Closed Google
Featured in the New York Times for his “Blackhattery”
THANK YOU
@NiftyMarketing
Mike RamseyNiftyMarketing.com
gplus.to/MikeRamsey