BUSINESS SCHOOL Undergraduate Degrees 2015
Sep 26, 2015
BUSINESS SCHOOL Undergraduate Degrees 2015
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...join us at
OXFORD BROOKES
strong links with business and industry
friendly and supportive environment
a great student city
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renowned excellence in teaching and learning
internationally focusedcourses
emphasis on practicalworking skills
Good decision making is key to success in business...
get it rightfrom the start!
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4At Brookes you can see what a modern university looks like... This is my vision of what universities can do in the future.DAVID WILLETTS MPMinister for Universities and Science
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INTRODUCTION
6 Why choose Oxford Brookes?
8 Oxford life
11 Campus life
12 Work placements
15 Focus on your career
16 International students
18 Second and final year entry
20 Open days, applicant days and visits
22 Your degree structure
23 BUSINESS AND MANAGEMENT
24 BA (Hons) Business and Management
26 BA (Hons) International Business Management
28 BA (Hons) Human Resource Management
30 BSc/BA (Hons) Business Management combined honours
33 MARKETING
34 BA (Hons) Business and Marketing Management
37 ACCOUNTING, FINANCE AND ECONOMICS
38 BSc (Hons) Accounting and Finance
40 BSc (Hons) Economics, Finance and International Business
42 BA (Hons) Economics, Politics and International Relations
44 Foundation degrees
46 Alumni, your network, your future
CONTENTS
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All diagrams in this brochure are for illustration purposes only and are correct at the time of writing. The university reserves the right to amend or withdraw courses, including modules on offer,
without prior notification. Please visit our website www.business.brookes.ac.uk for up-to-date course information. Applications are subject to assessment by the admissions panel.
You can find our terms and conditions at: www.brookes.ac.uk/conditions-of-acceptance.
To obtain a large-print copy of (or sections of) this publication, or to enquire about other formats, please contact +44 (0) 1865 484848 or email [email protected].
Oxford Brookes promotes equality of opportunity for all who study, work and visit here. For more details please visit www.brookes.ac.uk/services/hr/eod.
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WHY CHOOSE OXFORD BROOKES?
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Oxford Brookes University Business School is a place of inspiration and transformation. Our studentsembark on a supported journey of learning and self-development which makes them sought after bygraduate employers and prepares them for a range of rewarding careers.
EXCELLENCE IN TEACHING
Oxford Brookes University Business School is renowned for providing the best learning and teaching. The Business School is home
to the ASKe Pedagogic Research Centre, which influences learning and teaching practice around the world. Our staff continually
innovate to develop new practices that help you to learn more quickly, to understand more deeply, and to apply your knowledge
with greater skill.
BUILDING CAREERS
Courses at the Business School are designed with a focus on your career and delivered by staff who have deep connections with
the business world. Features such as work placements, student projects, visiting speakers and industry visits provide you with the
best foundation for a successful career.
GLOBALLY FOCUSED
A significant part of every course is the international approach to business education. In an increasingly global market this essential
foundation in your international business knowledge boosts your employability and widens your career options. Our teaching is
internationally focused, preparing you for careers in global organisations and the Business Schools diverse international mix
means that youll be sharing ideas with students from more than 70 countries. In addition, you have the opportunity to go on an
international exchange and a work placement abroad.
ACCREDITATIONS AND EXEMPTIONS
Oxford Brookes University Business School courses are recognised by the leading international accreditation and professional
bodies. EPAS, an accreditation system for international degree programmes in business and management, operated by the
European Foundation for Management Development (EFMD), accredits our BA (Hons) Business and Management and BA (Hons)
International Business Management programmes. In addition, Accounting and Finance students are able to gain professional
exemption from the Association of Chartered Certified Accountants (ACCA), Institute of Chartered Accountants in England and
Wales (ICAEW) and Chartered Institute of Management Accountant (CIMA) exams. Our Business and Marketing Management
graduates qualify for direct entry to the Chartered Institute of Marketing (CIM) Professional Postgraduate Diploma in Marketing.
OXFORD
Built on a rich history as a world famous centre of learning, Oxford is one of the great student cities. One in five people is a student,
so the city is geared towards university life. For more information about student life in Oxford, please see pages 8 to 11.
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7The lecturers apply real life scenarios to theory. You develop a good balancebetween theoretical knowledge and practicaltransferable skills.THARISHINI RAJANNAN
BSc (Hons) Accounting and Finance
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9OXFORDa great place to live and study.
One of the most famous centres of education in the world, Oxford offers everything a student could want.
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STUDENT LIFE IN OXFORD
Built on a rich history as a world famous
centre of learning, Oxford is one of the
great student cities. One in five people in
the city is a student, so places, events,
amenities and facilities are all geared
towards university life.
As you can imagine, with so many
students, Oxford has a vibrant social
scene. From buzzing bars to dance-
til-dawn clubs, poetry gigs to quaint
English pubs, there is something for
everyone.
Not forgetting of course, the world
famous dreaming spires, historic
buildings, museums and galleries, as
well as a caf culture and countless
restaurants catering to all tastes.
A CENTRE OF BUSINESSAND LEARNING
Oxfords location in the M4 Corridor
a hub for technology and financial
services makes it an ideal place to
study business. It has a growing number
of science parks and over 1,400
high-tech firms.
Oxford is a renowned centre of higher
education and many literary greats, such
as CS Lewis, JRR Tolkien and Lewis
Carroll, have called it home.
Basing your studies in one of the UKs
most economically successful and
educationally important regions, provides
you with a host of exciting learning
opportunities.
THE BUSINESS SCHOOL LOCATION
Oxford Brookes University has three
campuses: Harcourt Hill, Headington and
Wheatley. The Business School is located
at Wheatley, a leafy 80-acre site just six
miles from Oxford city centre and easily
accessible on the inter-campus Brookes
Bus.
Wheatley Campus has a range of sports
facilities and there are pubs and shops in
the nearby village.
OXFORD LIFE
Oxfords central location means that there are great rail links to the rest of the country and direct coach services to major airports.
Find out more about student life in Oxford:
www.brookes.ac.uk/studying-at-brookes
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ACCOMMODATION FOR FULL-TIME STUDENTS
The majority of accommodation is in
Headington and this is the most popular
option for students, with the ease of an
inter-campus bus linking the university
locations.
There is a range of accommodation
comprising of single study-bedrooms,
many are ensuite and some are catered.
All rooms have wi-fi and access to the
university intranet and course materials.
There is catered accommodation on the
Wheatley Campus.
Self-catering accommodation suitable
for independent wheelchair users is
available.
For further information, please visit:
www.brookes.ac.uk/accommodation
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Societies are open to all and not limited
to students and staff from specific
subjects or departments. Both full and
part-time students have access to
societies and the universitys sports
teams as well as facilities which include
a climbing wall and fitness suite.
CAMPUS LIFE
Get a taste of university life at:
www.youtube.com/BrookesBusinessSch
PLAY FOOTBALL, KEEP FIT, CLIMB OR DEBATE POLITICS!
Although your first priority will be your
studies, there are plenty of opportunities
to try exciting new activities.
The Oxford Brookes Students Union
(OBSU) offers a range of services
including advice, support, societies and
entertainment.
The OBSU currently supports more than
60 societies. Joining societies is a great
way of meeting people and socialising
through similar interests. Whether you
like sports, music, drama, photography
or your interests are environmental,
political, cultural or religious, you will find
a club or society with like-minded people.
Societies provide great opportunities
for networking and involvement in such
things as the Business Plan competition
through the Brookes Entrepreneurs
Society.
fb.com/OxfordBrookesSU
Find out more about OBSU on Facebook
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WORK PLACEMENTS
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EXAMPLES OF RECENT STUDENT WORK PLACEMENTS:
GlaxoSmithKline
Harley Davidson
Hewlett Packard
IBM
JP Morgan
Mars Chocolate UK
Miele
Aldi
Avis Budget Group
Bentley Motors
BMW Mini
Deloitte
Dyson
Ernst & Young
Nestl
PayPal
RWE Npower
Samsung
Sky
Walt Disney
Warner Bros
A key feature of all our undergraduate courses is the work placement scheme, which lays the foundations for a successful career. At the Business School the work placement year is optional,though strongly recommended, and takes place in the third year of a four-year course.
THE SCHEME
The work placement scheme provides
you with the opportunity to gain paid
full-time work experience in a graduate-
level position. The scheme is highly
valued by employers and is one of the
key reasons why the Business School
performs well in the published tables
of the employability of its graduates.
THE PLACEMENTS
A wide range of companies, including
prestigious multi-national organisations,
choose students from the Business
School. You will gain invaluable
real-world business experience and
have the chance to demonstrate your
competences and develop new skills.
Throughout the placement, you are
supported by the school and assessed
on both your own self-development and
the value you add to the organisation.
THE BENEFITS
By taking a placement, you can gain an
advantage over other graduates and
build contacts for the future; in fact,
many placement students secure a job
with the same employer when they have
finished their studies.
Recruiters value highly the maturity,
poise and understanding that develops
in graduates during their placement,
all of which helps you to secure that
important first job after graduation.
Following your placement year, you can
apply the industry experience you have
gained in subsequent modules of your
degree within the theoretical framework
of business.
THE SUPPORT
Our Work and Voluntary Experience
Services office will provide you with help
and guidance when searching for a work
placement. You will also take a Skills for
Placement Search module during your
second year. During this module you will
develop the necessary skills to find and
secure a work placement. It will also help
prepare you to carry out the related
work-based project.
The skills developed in this module,
along with the experience you will gain
from interviews and assessments during
your work placement search, will prove
to be highly beneficial when you begin
looking for graduate employment.
Through our links with industry and highly
regarded work placement scheme, you
will receive the best preparation for life
after university.
Placements at a glance Paid full-time work in your
third year
A dedicated service to guide
your placement search
Tailored placement skills
development module
Continual support from the
Business School
Enhanced fourth year learning
through industry experience
Improved graduate employability
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AIMEE RALPH, BA (Hons) Business and Management
Work placement: Aldi, Swindon
I spent the first two months in store training as a deputy manager, then I shadowed an area manager.
My first project was being in charge of Christmas and I had to complete stock allocations to stores, line
redistributions, merchandising and price changes. After this I set up Aldis first ever in-store bakery. I was involved in product
selection, shelving choices, setting up training manuals, learning how to bake products and use ovens, and training the staff.
I set the bakery up in three stores across the country working towards our first ever city concept store in Kilburn, London.
I also got involved in merchandising, recruitment, launching new product ranges and helping the store to become a stable
trading environment in a difficult area.
The module Buying, Merchandising and Store Design that I took at Brookes really helped me on my placement and I also used
the report writing and Excel skills I learnt at Brookes. A placement gives you and the company the chance to try each other
out and there may be a graduate position after university. In my case, Aldi, have recruited me onto their graduate scheme as
an area manager once I complete my degree.
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FOCUS ON YOUR CAREERAll our courses are designed to prepare you for the world of work, as well as being academically rigorous. Our strong links with business mean we are continuously updating courses to give you thebest start to your career. The right skills and demonstrable experience are at the core of all our business courses.
At the Business School you learn the
key transferable skills that employers
are looking for in new graduates such as
IT, learning and presentation skills, self-
management, communication, problem
solving, numeracy and teamwork.
We have links with global names in
industry who keep us up to date with
trends in industry and seek input into
the development and design of our
courses. The Business School invites
specific employers to give presentations
and to attend our recruitment fairs,
providing you with the opportunity to
build contacts with major recruiters and
to receive the best possible preparation
for life after university.
At Oxford Brookes we have a dedicated
Careers Centre which has a wealth of
resources to support you in your future
career. To find out more about how they
can help you please visit:
www.brookescareerscentre.co.uk.
CORPORATE CONNECTIONS
As part of the advanced honours
Consultancy Project and International
Business Consultancy modules, the
Business School has established a
close liaison with IBM, whose Global
Business Solutions is the worlds largest
business consultancy.
IBM presents workshops to help you
prepare for the graduate recruitment
process and to achieve employment in
the consultancy industry. They cover
the skills that IBM look for in new
consultants and recently recruited
graduates deliver sessions on being
a consultant. Real-life assessment
exercises from their recruitment centres
are used.
MENTORING SCHEME
The Business School is committed to
enhancing the employment prospects of
its graduates. One way that this has been
achieved is through the Accountants in
Mentoring scheme.
This scheme helps final year students
make a successful transition from
university to full-time employment.
Qualified accountants, finance
professionals and Brookes alumni, take
part as mentors for the students. They
cover a broad spectrum of industries
and employers, including the big four
accountancy firms. Students meet with
their mentors to discuss career options,
work on their CV, improve interview
techniques, develop networking skills
and establish career plans.
The one thing that always
stands out about Oxford Brookes
University graduates is how well
prepared they are for the world of
work. They demonstrate excellent
employability skills, developed and
honed during their time at the
Business School.
PAUL HANRAHANTalent Acquisition/ Training and Development Manager,Enterprise Rent-A-Car. JAMES SELBY
BA (Hons) Business and MarketingManagement
I graduated from Oxford Brookes in
2009 and joined Electronic Arts (EA)
as a Product Marketing Associate
working on mobile and social
platforms. I soon became a brand
manager of the FIFA video game on
mobile and on Facebook. I found that
the strategic marketing and
communications modules I had
studied at Brookes really helped me
in planning the brands three-year
strategy.
In 2012, EA offered me the role of
Senior Business Lead and moved me
to San Francisco to run a team with
a large research budget. I am now
responsible for exploring new
business models and forward thinking
strategies for future products.
Oxford Brookes gave me incredible
experiences, including studying in
Australia, and taught me about
business models and strategic
thinking that have been invaluable
throughout my professional career.
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SUPPORT WHEN YOU NEED IT
The university provides support on
academic and welfare issues throughout
your time at the Business School. All
students are allocated an Academic
Advisor. In addition, the University
International Student Advisory Team
provides welfare support, visa advice
and counselling, should you need it.
International and EU students who
join Oxford Brookes University are given
priority for accommodation in student
halls in their first year, as long as the
application deadline is met. Most of our
accommodation (self-catered or catered)
is on or near the Headington Campus.
The Brookes Bus links all the university
campuses.
Once you have accepted your offer to
study at the Business School, you will
be sent a pre-arrival guide. This contains
information about accommodation and
further advice on all aspects of living
and studying in the UK.
ENTRY REQUIREMENTS
The Business School at Oxford Brookes
University has many years of experience
in evaluating overseas qualifications
against UK equivalents. Consideration is
given to previous educational attainments
and other relevant factors such as work
experience and maturity.
LANGUAGE REQUIREMENTS
Undergraduate international students
should have IELTS 6.0 overall, with 6.0
in reading and writing or equivalent,
except BSc Accounting and Finance
see page 38.
Please contact us to discuss our entry
requirements on +44 (0) 1865 484848 or
email [email protected].
VISA REQUIREMENTS
To get a visa to study in the UK,
international students (non-UK/EU) must
be enrolled on a full-time degree-level
programme involving a minimum of 15
hours of organised study per week. Only
our full-time undergraduate programmes
meet these visa requirements.
INTERNATIONAL STUDENTS
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There is no better way to
experience a country than by living
and studying there. I thought it would
be hard for me to get used to the
language and food, but at Brookes
everyone is willing to help.
MARIA POLYAKOVA, Russia BA (Hons) International Business Management
The Business School at Oxford Brookes University is home to students from more than 150 countries. You benefit from our outstanding academic reputation, teaching quality and the excellentpersonal and academic support that helps to encourage and ensure success in your future career.
INTRODUCTORY COURSES FORINTERNATIONAL STUDENTS
Oxford Brookes University helps to
prepare international students for
studying in the UK by providing English
language courses specifically for
studying at undergraduate degree level.
The courses are designed and taught by
qualified academic staff, many of whom
teach on Oxford Brookes University
undergraduate courses. They are
specialists in English for Academic
Purposes who have trained, taught
and researched overseas.
The English language courses are
validated by Oxford Brookes University
and accredited by the British Council.
To find out more about English language
preparation, please visit:
www.brookes.ac.uk/ic.
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WORK WHILE YOU ARE STUDYING
If you want to earn money or gain more
experience whilst you are in the UK, in
addition to your work placement, and
you are a student from within the
European Economic Area (EEA), you can
work in the UK without any restrictions.
Non-EEA students may work up to 20
hours per week during semesters and
full-time during vacations, unless you
have a stamp in your passport which
prohibits you from working.
Further information is available on the
British Government Visa Services
website: www.ukvisas.gov.uk.
OVERSEAS DEGREES
In some countries you can gain a UK
degree without going abroad. Current
locations for Oxford Brookes University
Business School accredited business
degrees include:
City University of Hong Kong
The Polish Open University
For further information on these degrees
visit:
www.business.brookes.ac.uk/
undergraduate and take a look at
Study for an Oxford Brookes business
degree in another country.
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SHEILA KOGO, KenyaBA (Hons) Business and Marketing Management
Ive been very happy at Brookes. I
was out of my comfort zone at first
and had to learn to accept different
things from academic challenges
to cultural challenges, to something
as simple as the food.
Lecturers are on a first name basis,
which took some getting used to!
They help you academically and you
can ask them where to find things
in Oxford or to recommend places.
They help you on every level.
Oxford is manageable in size and its
comforting that its not too big. Its a
very studenty city.
In the group work there are lots of
people from around the world, were
all inexperienced culturally, so we are
all learning together.
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ENGLISH LANGUAGEREQUIREMENTS
If English is not your first language,
you must have passed the IELTS
examination (although other formal
qualifications may be considered) with an
overall score of 6.0 (6.5 for BSc (Hons)
Accounting and Finance, see page 38),
with 6.0 in reading and writing for second
year entry and an overall score of 6.5,
with 6.0 in reading and writing for entry
into the final year. Your IELTS qualification
should be no more than two years old
when you apply.
For further information, please visit
www.business.brookes.ac.uk/
undergraduate/final-year-entry,
email [email protected] or
call +44 (0) 1865 484848.
If you have studied for an NCC Diploma,
an Edexcel HNC or an ABE Diploma in
business you may be eligible to join the
second year of an Oxford Brookes
University business degree.
If you have studied for an SQA Higher
National Diploma, an NCC Advanced
Diploma, an Edexcel Higher National
Diploma or an ABE Advanced Diploma
in business you may be eligible to join
the final year of an Oxford Brookes
University business degree.
In addition to this, if you are studying
towards papers one and two of the
ACCA you may be eligible to study on
a distance learning basis towards a
BSc Applied Accounting degree
awarded by Oxford Brookes University.
There are a range of other qualifications
that have been carefully matched to the
Business School programmes. You can
find a complete list by visiting
www.business.brookes.ac.uk/
undergraduate/final-year-entry.
If your qualification is not listed, please
contact us to discuss your individual
application.
SECOND AND FINAL YEAR ENTRYThe Business School at Oxford Brookes University offers credit for your previous studies. If you have completed an appropriate course you could be eligible to apply for entry into the second or final year of one of our undergraduate courses. This means you could gain an Oxford Brookes University degree within one or two years of study in the UK, if your previous qualification is recognised by the university.
NCC Diploma NCC Advanced Diploma
Edexcel HNCHigher National Certificate
Edexcel HNDHigher National Diploma
ABE Diploma ABE Advanced Diploma
SQA Higher National Diploma
ACCA leading to BSc Applied Accounting
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SHAAD HAMID, Final Year Entry, BA (Hons) International Business Management
I transferred my credits from Sri Lanka and
started university in the UK as a final year student.
I graduated with an Oxford Brookes University
Business School degree.
You learn in a city thats renowned for knowledge
and learning and you meet so many people from
different backgrounds. The quality of teaching is
absolutely outstanding. After graduation I took an
Oxford Brookes internship so gained not only a
high class education but experience too. The
internship allowed me to hone in on what I enjoy.
I am now working as an SEO Account Manager
in a Global Digital Marketing agency in Dubai,
where I help increase my clients visibility and
sales revenue online.
As an international student it's amazing what
opportunities you have and what you can achieve
by living, studying and working in the UK.
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OPEN DAYS
The university normally runs three open
days each year on Saturdays in June,
October and November, giving you the
opportunity to find out more about the
university and the Business School.
It is a chance to meet teaching staff and
current students, to find out how the
subjects you are interested in are taught
and to see the facilities. It is also a good
opportunity for you and your family or
friends to look round the city of Oxford
and to get a feel of what it is like to study
here.
For up-to-date open day information
visit: www.business.brookes.ac.uk/
undergraduate/open-days.
APPLICANT DAYS
Once you have been made an offer you
may be invited to an Applicant Day.
This is an opportunity for you and your
family or friends, to look round the
university and talk to staff and students.
Applicant Days are a great way to find
out more about the Business School
and our courses, before deciding which
university to select as your first choice.
You can watch videos about the
Business School at:
OPEN DAYS, APPLICANT DAYSAND VISITS
CAMPUS TOURS
If you cant get to an Open Day or an
Applicant Day, student guiders are
available to show you around and tell
you about life at Oxford Brookes
University.
To book a guided campus tour please
call: +44 (0) 1865 484848 or
email [email protected].
I was won over by the
lecturers on Open Day; they are
really kind, warm and passionate
about what they do and what they
teach us.
BELLA LE BLANCBA (Hons) Business and Marketing Management
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Find out more about Oxford Brookes University Business School by coming to see us at one of our open days, on an applicant day or by booking a campus tour.
www.youtube.com/BrookesBusinessSch
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SINGLE AND COMBINED HONOURS
A single honours course is the study of
one subject in depth. A combined
honours course allows you to combine
two subjects. You can take either a joint
approach or major in one of the two
subjects. If you take the joint approach,
your workload is balanced between your
two subjects; if you choose to major in
one subject, your accompanying minor
subject accounts for between a quarter
and a third of your overall work.
Combining Business Management
with another subject can improve your
employability prospects and help you
develop an existing passion into a
rewarding career (see page 30).
YOUR DEGREE STRUCTURE
YOUR DEGREE STRUCTURE
Each course is made up of a number of
modules, which are self-contained units
of study, taught and assessed
independently. Full-time students
normally study eight modules per year
(four in each semester) and each module
is taught using a combination of lectures,
seminars and workshops.
In the first year, depending on the course
you study and whether you have
previously studied Business A-level, you
will typically take six compulsory modules
and choose two further modules from a
range of electives, including the
opportunity to study a language. In the
second year, you will typically study four
compulsory (advanced) modules and
choose four further modules from a
range of electives.
In the final year, you will choose from a
range of honours modules, including a
dissertation, synoptic or independent
study module.
This way you study the core topics within
your chosen degree subject, but also
choose to study areas that are of
particular interest to you or that fit with
your career aspirations. Help and advice
in making your choices is provided by
your Academic Advisor and Course
Tutors. Typical course structures are
illustrated by the charts on the individual
course pages that follow.
Studying at the Business School at Oxford Brookes University means joining one of the mostinnovative undergraduate programmes in the UK. The modular structure of the coursesincorporates an international approach to the study of your degree subject and offers flexibility of choice within each course.
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WORK PLACEMENTS
A key feature of all our undergraduate
courses is the work placement scheme,
which lays the foundations for a
successful career. On Business School
courses the work placement year is
optional, though strongly recommended,
and takes place in the third year of a
four-year course. See page 12 for more
details.
SUMMER INTERNSHIPS
After your first and second years you
have the opportunity to gain further work
experience and apply your knowledge
through a summer internship with a
company. Our Work and Voluntary
Experience Services office is able to
assist you with finding an internship, as
well as voluntary work throughout your
course, which will significantly enhance
your CV and give you an advantage
when applying for graduate positions.
INTERNATIONAL EXCHANGE
You are encouraged to take advantage
of the opportunity of an international
exchange in the second semester of
your second year at one of our partner
institutions in Europe, USA, Asia or
Australia.
Studying overseas provides the chance
to broaden your horizons through living
and working in another culture, an
experience that could prove invaluable
in todays global business environment.
During an exchange you will continue
to earn credit towards your degree.
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BUSINESS AND MANAGEMENT
In addition to pedagogy, research in the
department is focused around two main
clusters of expertise. The International
Strategy, Entrepreneurship, Innovation
and Operations cluster concentrates on
how organisations can improve their
performance through strategic initiatives.
The Organisation Studies cluster
investigates practices and processes
of managing and organising in order to
further our understanding of how things
work in organisations.
Members of the department routinely
publish their research in international
journals, presenting at international
conferences, collaborating with UK and
international partners and undertaking
consultancy, commercial training,
coaching and mentoring.
During your studies you will be taught by
experienced academic staff and have
the opportunity to interact with senior
managers from high profile companies
including Siemens, Land Securities,
Ernst & Young and IBM, who will help
you apply your learning to workplace
situations.
The Department of Business and
Management will help you become
a well-informed business decision
maker, who is able to draw on the
latest research to gain insight into
complex business problems in a
range of international contexts.
The department brings together expertise
from a range of academic areas.
Within our programmes students have
the opportunity, via a range of elective
module options, to specialise in the
following areas: Business Analysis Enterprise and Entrepreneurship Ethics and Sustainability in Business Operations and Logistics Management and Leadership Marketing Business Finance
The department is known for its expertise
and excellence in learning and teaching
and includes National Teaching Fellows
and a Professor in Teaching and Learning.
The ASKe Pedagogic Research Centre
secured the facultys nationally
recognised status as a Centre for
Excellence in assessment, and research
continues into teaching developments.
You will also be able to see how
businesses operate by going on site
visits to places such as The Old Vic,
the Royal Shakespeare Company,
Silverstone and Arsenal FC.
The department has developed strong
links with a wide range of industries and
international partner institutions. Such
links enable us to embed employability
within our courses and maintain a
strong commitment to self-development
through work placements in
organisations, employment related
events throughout the course and
practitioner expertise used in teaching
and mentoring.
Our varied international connections
provide exciting opportunities for you to
actively engage with issues and debates
relating to global citizenship and to study
abroad for a semester if you wish.
A business degree prepares you for a
wide variety of careers in functions such
as Operations, HR, Sales and Marketing,
Purchasing and Logistics. Graduates
from the department often go on to
graduate training schemes and many of
our graduates take opportunities abroad.
OUR BUSINESS AND MANAGEMENT DEGREES
BA (Hons) Business and Management Page 24 UCAS CODE N200 BA/BU
BA (Hons) International Business Management Page 26 UCAS CODE N120 BA/BT
BA (Hons) Human Resource Management Page 28 UCAS CODE MC10 BA/HJ
BSc/BA (Hons) Business Management Page 30
UCAS CODE (Please visit www.brookes.ac.uk/busmancomb2015 for a complete list of UCAS codes for combined honours degrees)
23
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 23
24
On this course you will develop the skills and understanding you need to succeed in a wide range ofbusiness careers. The course shares a common first year with two other courses: Human ResourceManagement and International Business Management. It is possible to switch between these degrees after the first year, offering you maximum flexibility.
BA (Hons) BUSINESS AND MANAGEMENTSINGLE HONOURS
Visiting professionals will give you an
insight into todays dynamic, global
business environment.
Your experience will be dynamic and
practice based, enabling you to develop
the organisational competences and
business awareness needed for a
successful career.
WORK PLACEMENTS
You can spend your third year on a work
placement, which is a great opportunity
to enhance your CV, preparing you for
future employment. You will gain
commercial and practical experience
and many students are offered graduate
positions by their placement employer.
Recently, students have enjoyed
inspiring and challenging positions at
IBM, Aldi, BMW, Dyson, Ernst &
Young, GlaxoSmithKline, Mars
Chocolate UK and PayPal.
CAREER PROSPECTS
This course will enable you to secure
positions in a range of settings, including
in a multi-national business, a major
charity, education, healthcare or
government, nationally or internationally.
Many of our students go on to graduate
training schemes in international
companies such as Aldi, Nielsen, IBM,
Virgin Mobile, Intel, O2 and Dell. Our
Careers Centre will support you in finding
the right job for you.
THE COURSE
This is an interactive course involving
seminars, workshops, discussions and
group work activities. You will explore
business issues and problems in realistic
contexts, allowing theory to be examined
through interesting and challenging
scenarios.
There is an emphasis on you developing
core management capabilities including
team working, problem solving and
communication skills. These skills will
help to make you highly sought after by
employers when you graduate.
In the first year, you will be introduced
to contemporary business issues with
a focus on the international business
environment.
In the second year, you can specialise
in an area of business related to your
interests or career aspirations, for
example: Business Analysis Enterprise and Entrepreneurship Ethics and Sustainability in Business Management and Leadership Operations and Logistics Marketing Business Finance
You will be taught by staff who write
leading textbooks on business and
management and who bring
considerable experience and industry
links to the school.
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
preferred) and English (grade C
or above). If English is not your first
language please see English
language requirements on page 16.
TYPICAL OFFERS
BBB or equivalent at A-level;
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
31 points;
BTEC National Diploma: DDM;
Advanced Diploma: grade B,
including A-level at grade B.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
UCAS CODE N200 BA/BU
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 24
25
Analytical Techniques forBusiness and Management
Introduction to Management(2 module credits)
Foundations of Business(if without Business A-level)
Leading andManaging People
Business Strategy forCompetitive Advantage Research Methods Business and Finance
Alternative Perspectiveson Management
Strategic Decision Making(2 honours module credits)
Developing Self, Developing Others
Choose 2 honours module credits from List C
First Year - Study 8 module credits
Second Year - Study 8 module credits
Choose 4 modules from List B
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Choose 2 modules from Lists B or C
International Business Context(2 module credits)
Choose 3 modules from List A(2 if without Business A-level)
Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventThe Evolution of Global Business
Or choose any 1st year modules from across theuniversity, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese, Japanese or Italian.
Elective modules List BBuying, Merchandising and Store DesignCorporate and Business LawCreating and Delivering the Retail BrandCreativity and Innovation Customer Relationship ManagementDeveloping Human Resource StrategieseBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessFinancial Markets and InstitutionsIndependent Study (Community Engagement)Independent Study in BusinessInternational FinanceInternational Markets and CompetitionIntroduction to People ManagementManagement Information Systems Managing Business OperationsManaging Business ProjectsManaging Knowledge for Competitive AdvantageManaging Non-Profit OrganisationsMathematics for Decision MakingOrganisational BehaviourPurchasing and Supply Chain ManagementRegional Studies Asia, Africa or Europe Services Marketing Management The Business of Sport and EntertainmentWork and the JapanesePlus language options
Honours modules List CBusiness Intelligence and Decision MakingConsultancy Project (2 module credits)Contemporary Issues in Finance Dissertation in Business and Management (2 module credits)Dynamics of Employment RelationsEntrepreneurial Business Management (2 module credits)International Business Case Studies (2 module credits)Independent StudyInternational Human Resource ManagementInternational MarketingLeading and Managing ChangePerspectives on International ManagementThe Developing Business
BUSINESS AND MANAGEMENT DEGREE STRUCTURE
Student profile
TOM INGRAMBA (Hons) Business and Management
My business degree has given me a
greater understanding of the real world
of business and management. It has
challenged me to push myself intellectually
while still giving me enjoyment in the
subject.
MODULE KEY
COMPULSORY ELECTIVE
WORK PLACEMENT HONOURS
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26
This course is for those considering a career in international organisations operating in differentcultures. You will investigate how businesses operate internationally and the challenges managersface in an increasingly global world, giving you the confidence to work in a culturally diverse environment.
BA (Hons) INTERNATIONAL SINGLE HONOURSBUSINESS MANAGEMENT
The cost of this international field trip is
not included in your course tuition fee,
a separate fee will apply. Please email
[email protected] for more
information.
WORK PLACEMENTS
You can spend your third year on an
international work placement, which is
a great opportunity to enhance your
CV and prepare yourself for future
employment. You will gain commercial
and practical experience and many
students are offered graduate positions
by their placement employer.
Students have enjoyed exciting and
challenging positions at Danone, EDF
Energy, IBM, Europanel, Samsung,
Kantar Worldpanel, Nestl, Paypal,
VW and other global organisations.
You are encouraged to undertake an
exchange for one semester at a partner
institution in Europe, USA, Asia or
Australia. During an exchange you
experience at first hand living and
learning in a different culture and earn
credit towards your degree course.
CAREER PROSPECTS
This degree will prepare you for working
across different cultures enhancing your
opportunities for an international career.
Recent graduates have secured
employment with HSBC, Deloitte LLP,
Accenture and BMW.
THE COURSE
This course shares a common first year
with two other courses: Business and
Management, and Human Resource
Management. It is possible to switch
between these degrees after the first
year.
In the first year, you will learn about
the fundamentals of business and
management within an international
business context. Your first year
compulsory modules will teach you
about the influence of the external
environment, particularly the economy,
on the decisions of business. You will
develop an understanding of
management theory in practice and
develop the academic and digital skills
necessary to support you through
your later learning.
In the second and final years, you will
learn about international management,
critical thinking and international
strategic enquiry. You will explore how
decisions are made in culturally diverse
organisations, how resources are
allocated to ensure success, and the
challenges of long-term economic and
environmental sustainability. You will also
have the opportunity to study one of a
range of languages.
The course culminates in the
International Business Consultancy
Project, enabling you to work outside
the UK and in multicultural teams.
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
preferred) and English (grade C
or above). If English is not your first
language please see English
language requirements on page 16.
TYPICAL OFFERS
ABB or equivalent at A-level;
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
33 points;
BTEC National Diploma: DDM;
Advanced Diploma: grade B,
including A-level at grade A.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
UCAS CODE N120 BA/BT
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 26
27
Analytical Techniques forBusiness and Management
Introduction to Management(2 module credits)
Foundations of Business(if without Business A-level)
Research MethodsResearch Methods
Business and Finance
Leading and ManagingPeople
Business Strategy forCompetitive Advantage International Business
Perspectives onInternational Management
International Business Consultancy(2 honours module credits)
Leading andManaging Change
Choose 2 honours modules from List C
First Year - Study 8 module credits
Second Year - Study 8 module credits
Choose 3 modules from List B
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Choose 2 modules from Lists B or C
International Business Context(2 module credits)
Choose 3 modules from List A(2 if without Business A-level)
Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventThe Evolution of Global Business
Or choose any 1st year modules from across theuniversity, for example introductory modules inLaw, Psychology, IT or languages including French,Spanish, Mandarin Chinese, Japanese or Italian.
Elective modules List BBuying, Merchandising and Store DesignCorporate and Business LawCorporate Financial Accounting Creating and Delivering the Retail Brand Creativity and InnovationCustomer Relationship ManagementDecision Support Systems Developing Human Resource StrategieseBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessFinancial Markets and Institutions Independent Study (Community Engagement)International FinanceInternational Markets and Competition Introduction to People ManagementManagement Information SystemsManaging Business OperationsManaging Business ProjectsManaging Knowledge for Competitive Advantage Managing Non-Profit OrganisationsMathematics for Decision MakingOrganisational BehaviourPurchasing and Supply Chain Management Regional Studies Asia, Africa or EuropeServices Marketing Management The Business of Sport and EntertainmentWork and the JapanesePlus language options
Honours modules List CAlternative Perspectives on ManagementBusiness Intelligence and Decision MakingContemporary Issues in Finance Developing Self, Developing OthersDissertation in Business and ManagementEntrepreneurial Business Management (2 module credits)Independent StudyInternational Business Case StudiesInternational Human Resource ManagementInternational MarketingThe Developing Business
INTERNATIONAL BUSINESS MANAGEMENT DEGREE STRUCTURE
Student profile:
DORA GULYASBA (Hons) International Business Management
The teaching is very up-to-date, practical
and helps students to improve and use
their creativity.
Oxford Brookes life is really international
which has been great for my course. Ive
learnt so much from discussing issues in
a multicultural atmosphere.
MODULE KEY
COMPULSORY ELECTIVE
WORK PLACEMENT HONOURS
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 27
28
This is a wide-ranging and flexible degree which prepares you for a successful career in Human Resource Management in a range of organisational settings. You will learn how organisations manage, motivate, reward and empower their people in today's globalised business environment.
BA (Hons) HUMAN RESOURCE MANAGEMENT SINGLE HONOURS
During your final year, you will explore
international human resources, the
dynamics of employee relations and
consider alternative perspectives on
management, as well as choosing
additional modules.
WORK PLACEMENTS
You can spend your third year on a work
placement, which is a great opportunity
to enhance your CV, preparing you for
future employment. You will gain
commercial and practical experience
and many students are offered graduate
positions by their placement employer.
Recently, students have enjoyed
inspiring and challenging positions at
IBM, Aldi, BMW, Dyson, Ernst &
Young, GlaxoSmithKline, Mars
Chocolate UK and PayPal.
CAREER PROSPECTS
This course will enable you to secure
positions in a range of settings, including
in business, a major charity, education,
healthcare or government, nationally or
internationally. Many graduates go on to
graduate traineeships in international
companies such as Nielsen, IBM,
Virgin Mobile, Intel, Aldi, O2 and Dell.
Our Careers Centre will support you in
finding the right job for you.
THE COURSE
On this course you will develop an
understanding of the significance of the
Human Resource Management function
to the success of organisations. Through
seminars and group work you will
practise making decisions in complex
and unpredictable contexts, and
become familiar with the complexities
of organisations and businesses. There
will be a continual focus on your
personal development.
This degree shares a common first year
with two other courses: Business and
Management, and International Business
Management. You will have the flexibility
to switch between degrees after your
first year.
In your first year, you will study modules
on international business and
management, and a module to support
your ability to use data. You can choose
from a variety of modules depending
on your interests or career aspirations,
including creating entrepreneurial
organisations and planning a successful
event.
In your second year, the modules cover
people management, research methods,
business and finance, strategic human
resource management and organisational
behaviour.
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
preferred) and English (grade C
or above). If English is not your first
language please see English
language requirements on page 16.
TYPICAL OFFERS
BBB or equivalent at A-level;
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
31 points;
BTEC National Diploma: DDM;
Advanced Diploma: grade B,
including A-level at grade B.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
UCAS CODE MC10 BA/HJ
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 28
Analytical Techniques forBusiness and Management
Introduction to Management(2 module credits)
Foundations of Business(if without Business A-level)
Leading andManaging People
Business Strategy forCompetitive Advantage Research Methods
Introduction to People Management
Developing Human Resource Strategies
Organisational Behaviour
Business and Finance
International Business Case Studies(2 honours module credits)
Developing Self, Developing Others
Alternative Perspectives on Management
International Human Resource Management
First Year - Study 8 module credits
Second Year - Study 8 module credits
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Choose 2 modules from List B or C
International Business Context(2 module credits)
Choose 3 modules from List A(2 if without Business A-level)
Choose 1 module from List B
Dynamics of Employment Relations
Elective modules List ACreating Entrepreneurial OrganisationsFoundations of MarketingPlanning a Successful EventRaising Individual Financial AwarenessThe Evolution of Global Business
Or choose any 1st year modules from across theuniversity, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese, Japanese or Italian.
Elective modules List BCorporate and Business Law Creativity and Innovation eBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEthics in BusinessManagement Information Systems Managing Business OperationsManaging Knowledge for Competitive AdvantageManaging Non-Profit OrganisationsIndependent Study (Community Engagement)Independent Study in BusinessInternational Finance Services Marketing Management The Business of Sport and Entertainment
Honours modules List CContemporary Issues in FinanceIndependent StudyInternational MarketingLeading and Managing ChangePerspectives on International Management The Developing Business
MODULE KEY
COMPULSORY ELECTIVE WORK PLACEMENT HONOURS
29
HUMAN RESOURCE MANAGEMENT DEGREE STRUCTURE
Undergrad Business 2014_25:Layout 1 1/4/14 10:57 Page 29
30
This Business Management course gives you the opportunity to combine the study of business withanother subject and turn an existing passion into a rewarding career.
BSc/BA (Hons) BUSINESS MANAGEMENT COMBINED HONOURS
WORK PLACEMENTS
You can spend your third year on a work
placement, which is a great opportunity
to enhance your CV, preparing you for
future employment. You will gain
commercial and practical experience
and many students are offered graduate
positions by their placement employer.
Our students have enjoyed exciting and
challenging positions at Microsoft, IBM,
Aldi, BMW, Dyson, Ernst & Young,
GlaxoSmithKline, Mars Chocolate
UK, Paypal and a host of other global
organisations.
We encourage you to study abroad for a
semester during the course at one of our
partner institutions in the USA, Europe,
Asia or Australia.
CAREER PROSPECTS
Taking a combined honours degree
prepares you for a wide variety of
careers. By utilising the knowledge you
gain and the skills you develop from the
business management element and
a more specialised area such as film
studies, politics or sport, coaching and
physical education, you will be well
equipped for your future career. Our
Careers Centre will support you in finding
the right job for you after graduation.
THE COURSE
On this course you will develop both the
practical skills and insights necessary to
make decisions in todays complex and
unpredictable business environment.
Upon graduation you will have acquired
a broad understanding of business and
management which will enable you to
add value to an organisation right from
the start.
In the first year, you will explore the
influence of the business environment on
business decisions and study the effects
of the economy. You will learn about key
management theories and undertake
introductory accounting.
In the second year, you can choose to
gain a broad-based knowledge of
business and management or
concentrate on areas such as finance,
human resource management or
marketing.
This is a dynamic and practice-based
course. It involves innovative active
learning techniques and problem-solving
methods developed in partnership with
consultants from diverse organisational
backgrounds. Throughout the course
professionals from a wide range of
organisations come and speak, giving
you an insight into todays dynamic
global business world.
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
preferred) and English (grade C
or above). If English is not your
first language please see English
language requirements on page 16.
TYPICAL OFFERS
BBC or equivalent at A-level;
for combined honours, normally the
offer will lie between the offers
quoted for each subject.
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
30 points;
BTEC National Diploma: DMM;
Advanced Diploma: grade B,
including A-level at grade B.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
UCAS CODE (Please visit www.brookes.ac.uk/busmancomb2015 for a complete list of UCAS codes for combined honours degrees)
For a list of subjects you can combine with Business Management, please visit:
www.brookes.ac.uk/busmancomb2015.
Undergrad Business 2014_25:Layout 1 2/4/14 15:14 Page 30
31
Elective modules List AAnalytical Techniques for Business and ManagementCreating Entrepreneurial OrganisationsFoundations of MarketingGlobal Business CommunicationsPlanning a Successful EventThe Evolution of Global Business
Or choose any 1st year modules from across theuniversity, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese, Japanese or Italian.
Elective modules List BCorporate and Business LaweBusinessManagement Information SystemsMathematics for Decision MakingThe Business of Sport and EntertainmentIndependent Study (Community Engagement)Managing Knowledge for Competitive AdvantageIndependent Study in Business
Creativity and InnovationEnterprise and EntrepreneurshipResearch Methods
Environmentally Sustainable BusinessEthics in BusinessManaging Non-Profit Organisations
Developing Human Resource StrategiesIntroduction to People ManagementOrganisational Behaviour
Managing Business OperationsManaging Business ProjectsPurchasing and Supply Chain Management
Buying, Merchandising and Store DesignCreating and Delivering the Retail BrandCustomer Relationship ManagementServices Marketing Management
Business and FinanceFinancial Markets and InstitutionsInternational FinanceInternational Markets and Competition
Honours modules List CAlternative Perspectives on ManagementConsultancy Project (2 module credits)Contemporary Issues in Finance Developing Self, Developing OthersDissertation in Business and Management (2 module credits)Dynamics of Employment RelationsEntrepreneurial Business Management (2 module credits)Independent StudyInterdisciplinary Dissertation in Business and ManagementInternational Human Resource ManagementInternational MarketingInternational Retail Strategy (2 module credits)Leading and Managing ChangePerspectives on International ManagementThe Developing Business
Choose 3 modules from your 2nd subject
Using Accounting andFinancial Information
Module from List Aor 2nd subject
Leading and ManagingPeople
Business Strategy forCompetitive Advantage
Module from List Bor 2nd subject
Module from List Bor 2nd subject
Module from List Bor 2nd subject
Module from List Bor 2nd subject
Business and Management Synoptic(2 honours module credits)
Choose 2 honours module credits from 2nd subject
Choose 2 honours module credits from List Cor 2nd subject
First Year - Study 8 module credits
Second Year - Study 8 module credits
Choose 2 module credits from 2nd subject
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Choose 2 modules from Lists B or Cor 2nd subject
Introduction to Business and Management(2 module credits)
Module from List Aor 2nd subject
BUSINESS MANAGEMENT DEGREE STRUCTURE
Student profile
FREDDIE PRENDERGASTBSc/BA (Hons) Business Management combined with Statistics
The modules are so relevant and up-to-
date... its all very current and its really
quite inspiring.
It helps with your enthusiasm and you
understand and feel part of the topic you
are talking about.
MODULE KEY
COMPULSORY ELECTIVE
WORK PLACEMENT
SECOND SUBJECT
HONOURSPlease visit: www.brookes.ac.uk/busmancomb2015for details of module choices for your 2nd subject.
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Our relationships with businesses
provide many opportunities for students
to become involved in live case studies
and gain an in-depth understanding of
the contemporary marketing challenges
faced by organisations. Recent visiting
speakers from industry have included
managers from Harley-Davidson,
Johnson & Johnson, Fat Face, Age
UK, Oxford United Football Club and
BP. Our students are encouraged to
undertake a work placement year in
a marketing role in industry and are
supported in securing one.
There are three main research clusters
within Marketing: Brand Strategy,
Customer Relationship Management and
Digital Marketing. Areas covered include
brand management (brand equity,
branded content, brand personality,
political branding, brand mapping and
place branding), customer engagement
and retention strategies, digital
marketing strategies, digital economy
and social media. Our courses and our
consultancy work are informed by this
research.
Staff in the department write some of the
leading marketing textbooks, routinely
publish their research in international
journals and present keynote speeches
at high profile corporate events and
conferences.
The Department of Marketing
emphasises an academic experience
for our students that is firmly rooted in
professional practice and academic
rigour. With our staffs commitment to
research, their extensive links with
marketing practitioners and their
continuing experience in consultancy,
the department is well placed to
develop our students essential
employability skills.
Our links with industry help to provide a
real world perspective for our students
which means that they are highly sought
after. Many major employers, including
Aldi, Tesco and Nielsen, leading
marketing communications agencies
and smaller cutting-edge agencies come
to the department to talk to our students
about career opportunities as well as
their philosophy of marketing.
Our teaching programme is designed
to ensure that our students learn about
current business and marketing issues as
well as gain a sound grounding in theory.
All teaching staff are active researchers
and/or have recent professional or
consultancy experience.
We maintain close links with professional
bodies, such as the Chartered Institute of
Marketing (CIM) and the Institute of Direct
and Digital Marketing (IDM).
We collaborate closely with a number of
overseas universities for research and
staff and student exchange, and to
provide training and development to
international businesses, most recently
with Red Bull.
Students have the option to study for
one semester overseas (most courses
are provided in English) and we
encourage our marketing students to
gain this valuable experience. It provides
opportunities for students to actively
engage with debates relating to global
issues. Support is provided to students
studying overseas and there is a flexible
system of module credit exchange.
MARKETING
OUR MARKETING DEGREE
BA (Hons) Business and Marketing Management Page 34 UCAS CODE NN15 BA/BK
33
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34
This course gives you an understanding of marketing in an international business context, enablingyou to respond to the differing needs of a diverse range of organisations. You will develop thefunctional knowledge and strategic thinking required to be an effective manager.
BA (Hons) BUSINESS AND SINGLE HONOURSMARKETING MANAGEMENT
WORK PLACEMENTS
You can spend your third year on a work
placement, which is a great opportunity
to enhance your CV, preparing you for
future employment. Many students are
offered graduate positions by their
placement employer. Students have
enjoyed challenging positions at Disney,
GlaxoSmithKline, Harley-Davidson,
BMW, Nissan, Warner Bros, MMR
Research Worldwide, TNT and Xerox.
CAREER PROSPECTS
This course prepares you for managerial
careers in business, marketing, retail,
logistics and marketing communications
in a range of organisations. Many go on
to graduate traineeships in companies
such as Marks & Spencer, Vodafone,
Aldi, O2, Johnson & Johnson,
Microsoft and Procter & Gamble.
PROFESSIONAL BODIES
This degree has been approved and
accredited by the Chartered Institute of
Marketing (CIM) to meet the qualification
criterion for the Chartered Postgraduate
Diploma in Marketing; please note, senior
marketing management experience is
required. Graduates qualify for direct
entry to the CIM Professional
Postgraduate Diploma in Marketing.
The Marketing Communications
specialism meets the learning outcomes
of the Institute of Direct and Digital
Marketing (IDM) Certificate in Direct and
Interactive Marketing.
THE COURSE
In your first year, you will gain a
comprehensive insight into essential
areas of business and marketing
management. In addition, the
Foundations for Academic Success
(FAS) module supports you in making
the transition to university-level study.
It is closely linked with the Marketing in
Context module, in which the skills
developed in FAS are practised and
assessed in a subject specific context.
During your second and final years, you
can elect to follow an individually tailored
business and marketing course exploring
additional areas of marketing and/or
wider business subjects, providing a wide
range of career choices. Alternatively,
you can choose to specialise in retailing
or marketing communications.
Within the marketing communications
specialism you learn to plan, implement
and evaluate promotional tools, including
advertising and PR. This specialism
prepares you for a career in marketing
communications, whether working in a
marketing services agency or client side.
Within the retail specialism you learn
to create and deliver a successful
service experience within an international
retail context, from producer to end
consumer. This specialism prepares you
for a career in the retail sector or within
those organisations supplying goods
and services to it.
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
preferred) and English (grade C or
above). If English is not your first
language, please see English
language requirements on page 16.
TYPICAL OFFERS
BBB or equivalent at A-level;
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
31 points;
BTEC National Diploma: DDM;
Advanced Diploma: grade B,
including A-level at grade B.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
UCAS CODE NN15 BA/BK
Undergrad Business 2014_25:Layout 1 1/4/14 10:58 Page 34
35
Global Business Communications
Foundations for Academic Success(2 module credits)
Using Accounting andFinancial Information
Foundations of Business(if without Business A-level)
Business Strategy for Competitive Advantage Business and Finance
Principles of Marketing Management(2 module credits)
Strategic Marketing Management(2 honours module credits)
Choose 2 honours module credits from List C
Choose 2 honours module credits from List C
First Year - Study 8 module credits
Second Year - Study 8 module credits
Choose 4 modules from List B
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Choose 2 modules from Lists B or C
Marketing in Context(2 module credits)
Choose 2 modules from List A(1 if without Business A-level)
Elective modules List ABasic Survey MethodsBusiness Economics and Financial MarketsEssential Information SkillsPlanning a Successful EventRaising Individual Financial Awareness
Or choose any 1st year modules from across theuniversity, for example introductory modules in Law, Psychology, IT or languages including French, Spanish, Mandarin Chinese, Japanese or Italian.
Elective modules List BApplied Consumer BehaviourBuying, Merchandising and Store DesignCorporate and Business LawCreating and Delivering the Retail BrandCreativity and InnovationCustomer Experience Management Customer Relationship Management eBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainable BusinessEssentials of Marketing CommunicationsEthics in BusinessIndependent Study (Community Engagement)International BusinessLeading and Managing PeopleManaging Business OperationsManaging Business ProjectsManaging Non-Profit OrganisationsMathematics for Decision MakingProduct and Brand ManagementPurchasing and Supply Chain ManagementResearch MethodsStrategic Marketing Communications
Plus language options
Honours modules List CCampaign Management and Development (2 module credits)Consultancy Project (2 module credits)Contemporary Issues in Marketing ManagementDissertation in Business and Marketing Management (2 module credits) Entrepreneurial Business Management (2 module credits)Independent StudyInternational Business Case Studies (2 module credits) International Marketing International Retail Strategy (2 module credits)Professional Practice
BUSINESS AND MARKETING MANAGEMENT DEGREE STRUCTURE
Student profile
JONAS PALOVISBA (Hons) Business and Marketing Management
My course is industry-oriented, preparing
me for the job market. As well as lectures,
we have seminars and workshops where
we can interact and work co-operatively in
a friendly, open environment. Studying at
Brookes is a great chance to get to know
various cultures and languages, and find
friends for life.
MODULE KEY
COMPULSORY ELECTIVE
WORK PLACEMENT HONOURS
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36
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Students are encouraged to undertake
a work placement year and are provided
with support in securing one.
Through the Accountants in Mentoring
Scheme, our final year students are
mentored by managers from companies
including KPMG, PwC, Grant Thornton
and Unipart. For further information see
page 15.
The main focus of research within the
department is on how accountability is
achieved, explored from both theoretical
and practical perspectives and
encompassing a range of disciplinary
and methodological approaches.
Research in this department is grouped
around three clusters: Accountability and
Governance in the Public and Third
Sectors, Applied Environmental and
Developmental Economics and
Corporate Social Responsibility.
The Department of Accounting,
Finance and Economics focuses on
providing an excellent, all-round
academic experience with an
international perspective, making
our graduates highly sought after in
accounting and economics
disciplines.
Teaching at undergraduate level is
undertaken by our international team of
staff who are active researchers and/or
who have a professional background.
This means you learn about current
issues as well as gaining a sound
theoretical grounding. Our courses can
offer exemptions from professional
examinations.
Our staff maintain close links with
relevant professional bodies and leading
practitioners. Employers and professional
bodies such as ICAEW (The Institute of
Chartered Accountants in England and
Wales), ACCA (Association of Chartered
Certified Accountants), Grant Thornton,
PwC, Critchleys, The Financial Times
and the Department of Transport also
come and speak to our students.
The department has established a third
sector study group and is currently
developing research into the governance
of third sector organisations, particularly
charities. This is building on the
Accounting for Community: Engaging
Students (ACES) project, established
by the Accounting and Finance course,
in which student volunteers are trained
by a local accountancy firm to assist
local organisations with basic accounting.
Our Accounting and Finance course
offers exemptions from the Association of
Chartered Certified Accountants (ACCA),
the Institute of Chartered Accountants
in England and Wales (ICAEW) and the
Chartered Institute of Management
Accountants (CIMA).
ACCOUNTING, FINANCE ANDECONOMICS
OUR ACCOUNTING, FINANCE AND ECONOMICS DEGREES
BSc (Hons) Accounting and Finance Page 38 UCAS CODE NN43 BSc/DG
BSc (Hons) Economics, Finance and International Business Page 40 UCAS CODE LN13 BSc/DF
BA (Hons) Economics, Politics and International Relations Page 42 UCAS CODE LL21 BA/IX
37
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On this course you will develop excellent team-working, problem-solving, communication and analytical skills as well as the commercial awareness to prepare you for future employment. The status and quality of this degree is illustrated by our long-standing strategic alliance with the Association of Chartered Certified Accountants (ACCA), the global body for professional accountants.
BSc (Hons) ACCOUNTING AND FINANCE SINGLE HONOURS
Some exemptions from second level
examinations are available. We are a
Partner in Learning with the ICAEW.
WORK PLACEMENTS
You can spend your third year on a work
placement, which is a great opportunity
to enhance your CV preparing you for
future employment. You will gain
commercial and practical experience and
many students are offered graduate
positions by their placement employer.
Recently students have enjoyed exciting
and challenging positions at Aldi, BMW,
Microsoft, IBM, KPMG, Hewlett
Packard, Ernst & Young, Grant
Thornton and a host of other global
organisations.
CAREER PROSPECTS
This course will prepare you for a career
in accounting and finance but also
prepare you to join a general graduate
training scheme, set up your own
business or study at postgraduate level.
You will have the opportunity to enhance
your employability by taking part in our
two successful projects:
Accounting for Community: Engaging
Students (ACES), where students
perform voluntary accounting roles at
local organisations; and Accountants in
Mentoring (AiM), where students are
mentored on a one-to-one basis by a
finance professional.
THE COURSE
This is an interactive course and so you
will be involved in group presentations,
role plays, discussions of topical
materials, e-learning, computer-based
simulations, online discussion groups,
diagnostic assessments and workshops.
Visiting professionals will give you an
insight into todays accounting and
business environment.
After a common first year you can
continue with the Accounting and
Finance degree or choose to follow
pathways specialising in Accounting
and Information Management or
Accounting and Business.
The Accounting and Information
Management pathway equips you to
deal with the growing impact information
systems have within organisations and in
the careers of accounting professionals.
The Accounting and Business pathway
equips you with the knowledge to take
an analytical approach to business
decision making and problem solving in
your professional future.
This course allows exemptions from first
level professional qualification exams
with the Association of Chartered
Certified Accountants (ACCA), the
Institute of Chartered Accountants in
England and Wales (ICAEW) and the
Chartered Institute of Management
Accountants (CIMA).
COURSE LENGTH
Three years full-time study,
or four years if an optional
work placement year is included.
Part-time: up to eight years.
SPECIFIC ENTRY REQUIREMENTS
GCSE Mathematics (grade B
or above) and English (grade C or
above). If English is not your first
language, you should have IELTS
6.5 overall, with a 6.0 in reading
and a 6.0 in writing or equivalent.
TYPICAL OFFERS
BBB or equivalent at A-level;
AS-levels will be recognised in place
of a maximum of 1 A-level (may
include 12-unit vocational A-level);
International Baccalaureate:
31 points;
BTEC National Diploma: DDM;
Advanced Diploma: grade B,
including A-level at grade B.
Key skills are not required but would
be a positive feature of an application,
as would free-standing AS-levels
such as Critical Thinking.
FURTHER INFORMATION
Tel: +44 (0) 1865 484848
www.business.brookes.ac.uk/
undergraduate
38
UCAS CODE NN43 BSc/DG
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MODULE KEY
COMPULSORY ELECTIVE WORK PLACEMENT HONOURS
Business Economicsand Financial Markets
Accounting in Society EssentialInformation Skills
Foundations of Business(if without Business A-level)
Choose 3 modules from List A(2 if without Business A-level)
First Year - Study 8 module credits
Introduction to Accounting(2 module credits)
Management Accounting Financial Accounting and Reporting(2 module credits)
Contemporary Issuesin Finance
Choose 2 modules from Lists B or D
Financial AccountingTheory
Business Aspects ofManagement Accounting
Choose 2 honours module credits from List C
Second Year - Study 8 module credits
Choose 4 modules from List B
Third Year
Optional Work Placement Year (includes a Skills for Placement Search module in your second year)
Fourth Year (Third Year if not undertaking a Work Placement) - Study 8 module credits
Honours modulefrom List D
Corporate Finance
ACCOUNTING AND FINANCE DEGREE STRUCTURE
Elective modules List AFoundations of MarketingGlobal Business CommunicationsQuantitative Techniques in Economics and Finance I Raising Individual Financial Awareness
Or choose any 1st year modules from acrossthe university, including languages.
Elective modules List BAccounting Information SystemsAdvanced TaxationAuditing PracticeAuditing TheoryBusiness Strategy for Competitive AdvantageCorporate and Business LaweBusinessEnterprise and EntrepreneurshipEnvironmentally Sustainab