Uncharted land

uncharted landHar crowdsourcing en fremtid?

“It is undoubtedly easier to believe in absolutes, follow blindly, mouth received wisdom. But that is self-betrayal.”―John Ralston Saul

- At least 29 new crowdsourcing ventures promoted in the UK

- About half set up between 2010 and 2011

-Only four ended

Hvad er dit hvorfor?

Crowdsourcing: 5 ways to a better business, Shelley Kuipers, Co-Founder, Better Ventures at Better Ventures, SlideShare, May 2015

• Return on investment

• The cost of failure

Don’t ask!

"Forget about digital strategy, there is no such thing.

There is only a business strategy, which technology supports. And that starts with the customer (or voter in his case) " Harper Reed,

CEO of Modest Inc, CTO for Barack Obama's 2012 re-election campaign, CTO of Thredless

Lead Users1:1

community

Connected Community

Active households

Covered Household

Households with childrenBrand Affinity Pyramid, the LEGO group, Trolds Lange , 2014

Affinitetsmodel

300+

50.000+

Tasks = interaktion

SMART

Specific - Measurable – Achievable – Relevant - Timebound

Micro Tasks Citizen Science

Alle

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&ved=0CAcQjRxqFQoTCK7vnu6U08gCFUNZLAodKXACuA&url=http://grandon.com/blog/?p%3D162&psig=AFQjCNHo6GD0UNopRmvYIQYVkKWGeDd3aQ&ust=1445503096719140

Achievable • Unfamiliarity• Complicatedness • Objective Complexity

Metode/Opgave Analyse = kompleksitet

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&ved=0CAcQjRxqFQoTCK7vnu6U08gCFUNZLAodKXACuA&url=http://grandon.com/blog/?p%3D162&psig=AFQjCNHo6GD0UNopRmvYIQYVkKWGeDd3aQ&ust=1445503096719140

Lav

Høj

Kom

plek

sitet

Measurable Achievable - Timebound

CS: Om du vil det eller ej

• Recaptia Alle)• Undervisning

• Skoletjenesten (Alle)• Lær Gotisk håndskrift (Alle)

• Spil• App (FS)• Graduering af sværhedsgrader (1:1)

• Til de øvede• Undervisning

Dokumentation og reaktion

https://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLqrhfnRlsYCFYKn2wodDgIAnQ&url=https://www.gigya.com/blog/how-to-harness-social-data-to-establish-consumer-relationships/&ei=EVyBVfreO4LP7gaOhIDoCQ&bvm=bv.96041959,d.bGg&psig=AFQjCNH2G3oWfAIAKAEYaCF7xQj6MpgVCg&ust=1434627451653275

http://www.google.dk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLz5g7_UlsYCFQsq2wodTQkA0Q&url=http://mindbodycoach.org/how-to-manage-your-life-portfolio-for-an-immediate-return/&ei=vV6BVfymJovU7AbNkoCIDQ&bvm=bv.96041959,d.bGg&psig=AFQjCNH03XpuwOwQbnLowV3ilZ4xEx-Skw&ust=1434628085746628

Netværksorganisation

Crowdsourcing, Wisdom of Crowds og Groupsourcing

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Døde

Insidens

Think Big – Act Big – Move Fast – og vær præcis!

Dirk Brockmann, 2014

Gis and Science, 2011

• On Location• Real time • Dynamisk

The Human Loop

• (Humans as) information source

• Measurement collection• Sensor data processing • Information sharing • Information fusion and analysis

• 5.553.000+ opslag på FB• 30.624.000+ kommentar på FB• 8.148.000 billeder på FB

• 10.416.000 tweeds • 180.000 billeder på Flickr• 2880 timer film på YouTube (2010)

På én time

Information Overload – Social Web ”Firehose”

Pacific Northwest National Laboratory (PNNL)A Precision Information Environment

Sean Moffitt Managing Director at CSW2

Uncharted land

Presentations & Public Speaking