Unblab - Summary Deck (2010)

unblab.

unblab.

Founded in Chapel Hill, NC in 2008,

In 2009, selected as 1 of 8 (out of 250) for Launchbox09,

to build the Unblab Webmail client.

Launched limited Gtriage Beta in Feb, 2010;as of September, 2010, Gtriage has 1200 users (1-2% paid).

began work on Gtriage that summer.

key facts

unblab.

problem: email overloadBlab is the new Spam.

Blab wastes time and hurts the users’ experience.

Blab emails are the “in-between” emails.Blab is a step above spam and viruses…...and a few steps below important, relevant, personal email.

Instead of “filtering out” the worst possible emails, like a spam filter…

The real solution is “filtering in” the emails that actually matter

how to solve email overload

unblab.

GtriageAutomatically labels important email.

Learns what’s important to you.

Works “behind the scenes” for Gmail

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Gtriage automatically labels Important! email.

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“Gtriage does exactly what it says it does - identifies your most important emails. It just works, with surprisingly few errors.” - Juan

“Great work to whoever built the algorithm. Very accurate considering it's AI. Using it for a few days now and happy with it.” - Keven

“Before Gtriage I would always miss important emails despite my complicated label structure. Gtriage is smarter than me and marks my important mails as Important, wherever they may be.” - Sean

“Spent about 10 minutes training it to recognize my important emails and it's already saved me hoursand hours of sorting through messages.” - Gabriel

“Does Gtriage work?”

unblab.

1200

Gtriagebeta users

1-2% paid$8/m average paid

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Email classification based on 60+ proprietary characteristics.

Universal layer knows what’s important for most users.

Personal layer learns what’s important, for each user.

Classifiers created w/ unique dataset of 100k+ labeled emails.

machine learning

Classification done in “layers”:

unblab.

current gtriage stack

Java EC2 IMAP

note: Gtriagetechnology is notdependent on IMAP or any specific email protocol.

unblab.

future of email

All major providers are innovating on email.Hotmail has “re-invented itself”;

Facebook is in the game too with “Project Titan”

AOL Mail has “Project Phoenix”;Yahoo Mail is “Going Social”; And Gmail released Priority Inbox.

Email anchors users to an ecosystem.Over 50% of Yahoo’s traffic results from Yahoo Mail

Email Overload hurts email users.24% of email users consider starting over with a new account.

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the future

the smart inboxpersonalized auto-organizationautomated reply suggestionsmonetize by adding value

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the future

super interfacegame-mechanics

make email tactile, mobile friendlydesigned for overload

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Unblab gets AOL Mail to a smart inbox faster, with less risk.

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Gtriage techniques can be applied all over Project Phoenix.

Email for the overloaded. Email for Influencers.

Result: Better user experience; more users call AOL Mail home; more users spend more time on AOL content.

Gmail spent over 18 months developing priority inbox.

New content streams mean more overload. Relevance is key.

Build an inbox for Michael Arrington.

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unblab.unblab.