UMES FOOTBALL Feasibility Study. What do we know? Cons: Football is expensive and often strains university budgets and potentially presents significant.

UMES FOOTBALLUMES FOOTBALL

Feasibility StudyFeasibility Study

What do we know?What do we know?

Cons:Cons: Football is expensive and often strains university budgets and potentially presents Football is expensive and often strains university budgets and potentially presents

significant governance challenges for a university president.significant governance challenges for a university president. Past efforts to reinstate at UMES football have been unsuccessful.Past efforts to reinstate at UMES football have been unsuccessful. In its final decade, UMES experienced very mediocre results on the playing field (Its In its final decade, UMES experienced very mediocre results on the playing field (Its

combined win/loss record was 28 wins, 71 losses and 1 tie).combined win/loss record was 28 wins, 71 losses and 1 tie). NCAA rules regarding Division I level basketball and football programs, Federal Title IX NCAA rules regarding Division I level basketball and football programs, Federal Title IX

legislation, and State of Maryland guidelines prohibiting the use of State operating funds for legislation, and State of Maryland guidelines prohibiting the use of State operating funds for athletics posed major challenges against reinstating football at UMES.athletics posed major challenges against reinstating football at UMES.

Pros:Pros: Football potentially increases college enrollment.Football potentially increases college enrollment. Football promotes male student enrollment.Football promotes male student enrollment. Football is the neucleus of homecoming activities and alumni participation at most Football is the neucleus of homecoming activities and alumni participation at most

universities.universities. Football on campus builds potentially morale.Football on campus builds potentially morale. UMES football termination is a major alumni concern.UMES football termination is a major alumni concern. Football potentially has a positive impact of alumni giving and other forms of financial Football potentially has a positive impact of alumni giving and other forms of financial

support. For example, the entire out-f-pocket cost ($3,100) of the survey component was support. For example, the entire out-f-pocket cost ($3,100) of the survey component was paid for by two local businesses. In addition, appropriately $30,000 has been raised from paid for by two local businesses. In addition, appropriately $30,000 has been raised from less than 50 donors in the past two years in the Vernon “Skip” McCain/UMES football less than 50 donors in the past two years in the Vernon “Skip” McCain/UMES football Reinstatement fund.Reinstatement fund.

GENESISGENESIS

Dr. Thompson, President UMES commissioned the Dr. Thompson, President UMES commissioned the feasibility study at AUG./04 Board of Visitors meetingfeasibility study at AUG./04 Board of Visitors meeting

Nelson Townsend, athletic director selected as committee Nelson Townsend, athletic director selected as committee chairchair

Sub Committees establishedSub Committees established

Interest survey, Dr. B. MitchellInterest survey, Dr. B. Mitchell Finance Committee, A. Ward – BovFinance Committee, A. Ward – Bov Level of Competition, Ms. E. MorseLevel of Competition, Ms. E. Morse

Three committees were formed to conduct the studyThree committees were formed to conduct the study

• Survey of Interest Committee:Survey of Interest Committee:1.1. Bryant Mitchell – ChairBryant Mitchell – Chair2.2. James TaylorJames Taylor3.3. Gary KleimanGary Kleiman

• Finance CommitteeFinance Committee1.1. Armstead Ward – ChairArmstead Ward – Chair2.2. Ms. Jessie Cottman SmithMs. Jessie Cottman Smith3.3. Gary KleimanGary Kleiman4.4. James KellamJames Kellam5.5. Ladd ColstonLadd Colston6.6. Bryant MitchellBryant Mitchell7.7. Ronnie E. Holden (V.P. for Adm. Affairs should be Ronnie E. Holden (V.P. for Adm. Affairs should be

included)included)• Level of Competition CommitteeLevel of Competition Committee

1.1. Ms. Edwina Morse – ChairMs. Edwina Morse – Chair2.2. Gary KleimanGary Kleiman3.3. Henry BrooksHenry Brooks4.4. Ladd ColstonLadd Colston

Plan of ActionPlan of Action

Survey stakeholders, analyze results and establish directionSurvey stakeholders, analyze results and establish direction

Determine competition level and other requirementsDetermine competition level and other requirements

Assess financial demands and develop a realistic and Assess financial demands and develop a realistic and sustainable economic enginesustainable economic engine

Report findings to presidentReport findings to president

Survey and financial analysisSurvey and financial analysis Recommended strategyRecommended strategy Next stepsNext steps

Survey ResultsSurvey Results

Would you like to see football reinstated at UMES?Would you like to see football reinstated at UMES?

Total Survey Profile (Percent)

Survey Group Responses Percent ** For Against

Business Community 46 4.9% ** 95.8% 4.2%

Community At-Large 74 8.0% ** 92.5% 7.5%

UMES Alumni 244 26.2% ** 100.0% 0.0%

UMES Faculty/Staff 152 16.3% ** 83.3% 16.7%

UMES Students 392 42.2% ** 98.0% 2.0%

High School Students 17 1.8% ** 100.0% 0.0%

High Teachers/Staff 5 0.5% ** 100.0% 0.0%

Total 930 100.0% ** 95.6% 4.4%

Hard Count 930 889 41

Represents the total number of survey participants as of 02/05/05.

Survey ResultsSurvey ResultsWould you be willing to support the program financially?Would you be willing to support the program financially?

TotalSurvey Group Responses Percent ** Yes NoBusiness Community 44 5.00% ** 67.70% 32.30%Community At-Large 68 7.80% ** 61.30% 38.70%UMES Alumni 241 27.40% ** 91.60% 8.40%UMES Faculty/Staff 133 15.10% ** 55.80% 44.20%UMES Students 388 44.10% ** 79.40% 20.60%High Teachers/Staff 5 0.60% ** 40.00% 60.00%Total 880 100.00% ** 76.90% 14.00%Hard Count 880 677 123

Survey Profile

Survey ResultsSurvey ResultsWhat is the maximum you would contribute annually?What is the maximum you would contribute annually?

Survey Profile (Percent)

Survey Group Total Percent ** $25-$50 $100-$250 $500 plus

Business Community 30 8.10% ** 40.00% 35.50% 24.60%

Community At Large 42 11.40% ** 60.00% 36.40% 3.60%

UMES Alumni 221 59.90% ** 31.60% 52.60% 15.80%

UMES Faculty/Staff 74 20.10% ** 53.50% 39.60% 7.00%

High Teachers/Staff 2 0.50% ** 50.00% 50.00% 0.00%

Total 369 100.00% ** 40.00% 46.80% 13.30%

Hard Count 369 147 173 49

Ranking 2 1 3

Note: The total non-students respondents represents 68.6 % of the total 538 survey non- student participants

Survey ResultsSurvey ResultsAre UMES students willing to pay increased athletic fees?Are UMES students willing to pay increased athletic fees?

Additional Fees/Semester Total Percent$50 to $75 ** 168 54.4%$75 to $99 ** 39 12.7%$100 to $150 ** 27 8.9%$125 to $150 ** 43 13.9%Other ** 31 10.1%Total Respondents 308 100.0%

Note: The total students respondents represents 78.6 % of the total 392 survey participants

Survey ResultsSurvey ResultsWould you purchase season tickets?Would you purchase season tickets?

Total Survey Profile (Percent)Survey Group Responses Percent ** $35/yr $50/yr $75/yr $100/yrBusiness Community 16 7.00% ** 21.20% 12.10% 21.20% 45.50%Community At-Large 30 12.70% ** 11.60% 32.60% 11.60% 44.20%UMES Alumni 137 57.90% ** 12.80% 25.50% 23.40% 38.30%UMES Faculty/Staff 51 21.60% ** 30.00% 23.30% 30.00% 16.70%High Teachers/Staff 2 0.80% ** 50.00% 0.00% 0.00% 50.00%Total 236 100.00% ** 17.30% 24.80% 23.00% 35.00%Hard Count 236 41 58 54 82Ranking 4 2 3 1

Competition LevelCompetition Level& &

Other RequirementsOther Requirements

Competition Level SurveyCompetition Level Survey

At what level of play would you like for us to compete?At what level of play would you like for us to compete?

At any At any levellevel Div. I AADiv. I AA Div. IIDiv. II Div. IIIDiv. III ClubClub

Business CommunityBusiness Community 47.3%47.3% 30.8%30.8% 12.1%12.1% 9.9%9.9% 0.0%0.0%

Community At LargeCommunity At Large 37.6%37.6% 35.2%35.2% 9.1%9.1% 3.4%3.4% 0.0%0.0%

UMES AlumniUMES Alumni 37.6%37.6% 51.8%51.8% 8.2%8.2% 2.4%2.4% 1.61.6

UMES Faculty & UMES Faculty & StaffStaff

50.0%50.0% 28.1%28.1% 7.8%7.8% 12.5%12.5% 1.6%1.6%

UMES StudentsUMES Students 30.3%30.3% 53.5%53.5% 11.1%11.1% 4.0%4.0% 1.0%1.0%

High School StudentsHigh School Students 25.3%25.3% 55.8%55.8% 6.3%6.3% 12.6%12.6% 0.0%0.0%

High School StaffHigh School Staff 40.0%40.0% 60.0%60.0% 0.0%0.0% 0.0%0.0% 0.0%0.0%

% of Total% of Total 37.6%37.6% 47.0%47.0% 9.6%9.6% 5.2%5.2% 0.7%0.7%

Proposed Level of Competition Based UponProposed Level of Competition Based Upon

Which Teams do you want to play against?Which Teams do you want to play against? What teams can you afford to compete against?What teams can you afford to compete against? History/legacy of athletic programsHistory/legacy of athletic programs What is the stature of the Conference?What is the stature of the Conference? What are the UMES survey results?What are the UMES survey results?

ConclusionsConclusions

The consensus is that if football were to return it should return The consensus is that if football were to return it should return to compete on a Division I AA level of competition.to compete on a Division I AA level of competition.

At the Division I AA level the preferred conference would the At the Division I AA level the preferred conference would the MEAC.MEAC.

Fulfilling Title IX requirements would require the addition of Fulfilling Title IX requirements would require the addition of new female athletic programs.new female athletic programs.

FinancialsFinancials

Football Feasibility Study Financial AnalysisFootball Feasibility Study Financial AnalysisComparative BudgetsComparative Budgets

NOTESNOTES

* Financial aid only, no impact on athletes* Financial aid only, no impact on athletes** 30 Grants for Athletes** 30 Grants for Athletes*** Consider options for stadium, cost may vary based upon choices*** Consider options for stadium, cost may vary based upon choicesFOR PLANNING PURPOSES, IT WAS AGREED THAT DIVISION IAA HIDDEN COST MUST BE FOR PLANNING PURPOSES, IT WAS AGREED THAT DIVISION IAA HIDDEN COST MUST BE PLANNED FOR. THEREFORE, THE PLANNED START UP BUDGET IS BETWEEN $2 TO $2.5 PLANNED FOR. THEREFORE, THE PLANNED START UP BUDGET IS BETWEEN $2 TO $2.5 MILLION.MILLION.

LINE ITEMSLINE ITEMS DIV. IIIDIV. III DIV. IIDIV. II DIV. IAAADIV. IAAA DIV. IAADIV. IAA AVG. COSTAVG. COST

Supplies & EquipmentSupplies & Equipment $ 33,500$ 33,500 $ 53,200$ 53,200 $ 62,600$ 62,600 $ 87,443$ 87,443 $ 59,186$ 59,186

Travel, Meals LodgingTravel, Meals Lodging $ 38,700$ 38,700 $ 26,500$ 26,500 $ 79,300$ 79,300 $ 101,070$ 101,070 $ 61,393$ 61,393

RecruitingRecruiting $ 30,800$ 30,800 $ 11,800$ 11,800 $ 80,000$ 80,000 $1 08,248$1 08,248 $ 57,712$ 57,712

CoachCoach $ 80,000$ 80,000 $ 80,000$ 80,000 $ 80,000$ 80,000 $ 80,000$ 80,000 $ 80,000$ 80,000

Full Time StaffFull Time Staff $120,000$120,000 $240,000$240,000 $ 80,000$ 80,000 $ 472,676$ 472,676 $ 228,794$ 228,794

Part Time StaffPart Time Staff $211,000$211,000 $ 79,200$ 79,200 $ 33,000$ 33,000 $ 50,919$ 50,919 $ 93,530$ 93,530

TrainerTrainer $ 39,000$ 39,000 $ 39,000$ 39,000 $ 39,000$ 39,000 $ 39,000$ 39,000 $ 39,000$ 39,000

Roster SizeRoster Size ** $159,763$159,763 $520,000**$520,000** $1,000,000$1,000,000 $ 559,921$ 559,921

Stadium CostStadium Cost ******

TotalTotal $553,000$553,000 $689,463$689,463 $973,900$973,900 $1,939,356$1,939,356 $1,179,536$1,179,536

Financial SummaryFinancial Summary

2.5 million start up cost2.5 million start up cost

$1-1.5 million annually to sustain a competitive $1-1.5 million annually to sustain a competitive

programprogram

Provide Financial support of title IX Provide Financial support of title IX

requirementsrequirements

Financial cost related to stadium considerationsFinancial cost related to stadium considerations

Current Financial StatusCurrent Financial Status

Past fund raising efforts are not considered and will not be Past fund raising efforts are not considered and will not be included in reinstatement accounting, with the notable included in reinstatement accounting, with the notable exception of fund currently in The Vernon Skip McCain exception of fund currently in The Vernon Skip McCain UMES Reinstatement Football Fund UMES Reinstatement Football Fund

The Vernon Skip McCain UMES Reinstatement Football The Vernon Skip McCain UMES Reinstatement Football Fund has a beginning balance of appropriately $30,000Fund has a beginning balance of appropriately $30,000

Fund raising is not designed to cannibalize UMES Capital Fund raising is not designed to cannibalize UMES Capital Campaigns Campaigns

Major Fund Raising Components To Generate $2.5 Million Start Major Fund Raising Components To Generate $2.5 Million Start Up Cost Prior To 2010 Football KickoffUp Cost Prior To 2010 Football Kickoff

ComponentComponent AmountAmount PercentagePercentage

AlumniAlumni $1,125,000$1,125,000 45%45%

Student FeesStudent Fees

(Banked reserves) (Banked reserves)

$1,000,000$1,000,000 40%40%

Business Business Community &OtherCommunity &Other

$375,000$375,000 15%15%

TOTALTOTAL $2,500,000$2,500,000 100%100%

Note: The actual total that would have to be raised is $3.33 million in order to satisfy 75-25 proposed fundraising model.

Estimated Start-up CostsProposed Expenditure AmountAdditional Seating 2,500 25$ 62,500$ Stadium Scoreboard 85,000$ Repair Stadium Lighting 50,000$ Landscaping of Field 15,000$ Renovation of Ticket Booths 20,000$ Renovation of Press Box 20,000$ Renovation of Sound System 25,000$ Repair of Goal Posts 5,000$ Repair of Perimeter Fensing 20,000$ New Locker Rooms 2 50,000$ 100,000$ New Weight Room Equipment 150,000$ General Repairs and Painting 7,500$

Subtotal Facility Upgrade 560,000$

Capital Reserve to Support Operating Costs 1,940,000$

Total Start-up Costs 2,500,000$

Operating Budget & Fund Requirements Operating Budget & Fund Requirements To Sustain A Competitive ProgramTo Sustain A Competitive Program

20102010 20112011 20122012

Operating IncomeOperating Income 421,500421,500 570,000570,000 633,200633,200

Non Operating IncomeNon Operating Income 1,181,1001,181,100 1,416,1001,416,100 1,572,2001,572,200

General Administrative Expenses*General Administrative Expenses* 192,500192,500 206,100206,100 220,400220,400

Program Operating ExpensesProgram Operating Expenses 984,700984,700 1,085,5001,085,500 1,287,8001,287,800

Total ExpensesTotal Expenses 1,177,2001,177,200 1,291,6001,291,600 1,508,2001,508,200

Revenue Generation RequirementsRevenue Generation Requirements

Alumni (45%)Alumni (45%) 529,740529,740 581,220581,220 678,690678,690

Student Fees (40%)Student Fees (40%) 470,880470,880 516,640516,640 602,080602,080

Business Community & Other (15%)Business Community & Other (15%) 176,580176,580 193,740193,740 226,230226,230

TOTALTOTAL 1,177,2001,177,200 1,291,6001,291,600 1,508,2001,508,200

•Includes marketing expenses of $35,700, $44,500 and $53,800 respectively.

Funding StrategyFunding Strategy

We offer football at $100 $100.00

With $25.00 going towards strengthening existing athletic programsand Title IX compliance - $25.00

_________

Designated for football reinstatement $75.00

Twenty-five percent of all funds raised are earmarked to strengthen existing athletic programs. Funding to begin immediately

Justification for Football ReinstatementJustification for Football Reinstatement

Promotes a student culture of giving while they are in school with transference Promotes a student culture of giving while they are in school with transference

when they become alumni.when they become alumni.

Develops a “You get what you pay for” model for alumni and students.Develops a “You get what you pay for” model for alumni and students.

Puts pressure on the alumni – no free lunch.Puts pressure on the alumni – no free lunch.

Strengthens existing athletic programs.Strengthens existing athletic programs.

Does not cannibalize the UMES Capital campaign fund.Does not cannibalize the UMES Capital campaign fund.

Get football back on campus.Get football back on campus.

If financial requirements are not met, money in the fund is earmarked for the If financial requirements are not met, money in the fund is earmarked for the

UMES Athletic Department and for the National Alumni Association to develop UMES Athletic Department and for the National Alumni Association to develop

a credible body in full support of UMES objectives.a credible body in full support of UMES objectives.

Next StepsNext Steps

StrategyStrategyProposed Timeline for UMES Initiation of FootballProposed Timeline for UMES Initiation of Football

ActivityActivity 20052005 20062006 20072007 20082008 20092009 20102010 20112011

Proposal to PresidentProposal to President

President President Decision/SupportDecision/Support

Strategic Personnel Strategic Personnel Assignment/Fund RaisingAssignment/Fund Raising

Fund Raising KickoffFund Raising Kickoff

Fund Raising ActivitiesFund Raising Activities

Recruit Head CoachRecruit Head Coach **

Recruit Asst. Athletic Recruit Asst. Athletic DirectorDirector

**

Recruit Asst. CoachRecruit Asst. Coach **

Begin Player RecruitmentBegin Player Recruitment

Apply for Div. IAA Apply for Div. IAA AdmissionAdmission

Begin Football PlayBegin Football Play

* Dependent upon the capabilities of the head coach and his/her staff.* Dependent upon the capabilities of the head coach and his/her staff.

RecommendationRecommendation

Approve the following:Approve the following: Financial Planning Strategy/ModelFinancial Planning Strategy/Model Competition LevelCompetition Level Fund Raising StrategyFund Raising Strategy

President AnnouncementPresident Announcement ““We Can Do This”, Fund Raising KickoffWe Can Do This”, Fund Raising Kickoff Appoint Fund Raising ChairAppoint Fund Raising Chair Quality Program, High Profile Football CoachQuality Program, High Profile Football Coach Begin Play On or Before 2010Begin Play On or Before 2010 Invite Former Football Players to Play an Active Role in Invite Former Football Players to Play an Active Role in

Reinstating FootballReinstating Football

Begin Fund Raising ImmediatelyBegin Fund Raising Immediately