UMBC UMBC an Honors University in an Honors University in Maryland Maryland Characterizing the Splogosphere Tim Finin http://ebiquity.umbc.edu/paper/ html/id/299/ Pranam Kolari, Akshay Java and Tim Finin University of Maryland, Baltimore County 3 rd Annual Workshop on the Weblogging Ecosytem: Aggregation, Analysis and Dynamics 22 May 2006
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UMBC an Honors University in Maryland Characterizing the Splogosphere Tim Finin Pranam Kolari, Akshay Java.
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UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Characterizing theSplogosphereTim Finin
http://ebiquity.umbc.edu/paper/html/id/299/
Pranam Kolari, Akshay Java and Tim Finin
University of Maryland, Baltimore County
3rd Annual Workshop on the Weblogging Ecosytem: Aggregation, Analysis and
Dynamics22 May 2006
UMBCUMBCan Honors University in an Honors University in
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
The Blogosphere
• 57% of online US teens generate content, 40% read blogs, 20% have them! (PewNov. 2005)
• 53% of companies are blogging (Guideware Oct. 2005)
• MySpace accounts for 1/3 of all web clicks (Hendler, 2006) ?!
• But … the Blogosphere is awash in spam
Source: Wikipedia
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Blogosphere/Splogosphere
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Spam in the Blogosphere
• Types: comment spam, ping spam, spam blogs• Akismet: “87% of all comments are spam”• 75% of update pings are spam (ebiquity 2005)• 20% of indexed blogs by popular blog search
engines is spam (Umbria 2006, ebiquity 2005)• “Spam blogs, sometimes referred to by the
neologism splogs, are weblog sites which the author uses only for promoting affiliated websites”
• “Spings, or ping spam, are pings that are sent from spam blogs”
1Wikipedia
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Motivation: host ads
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Motivation: index affiliates, promote pageRank
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Spings from weblogs.com
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
“Honestly, Do you think people who make $10k/month from adsense make blogs manually? Come on, they need to make them as fast as possible. Save Time = More Money! It's Common SENSE! How much money do you think you will save if you can increase your work pace by a hundred times? Think about it…”
“Discover The Amazing Stealth Traffic Secrets Insiders Use To Drive Thousands Of Targeted Visitors To Any Site They Desire!”
“Holy Grail Of Advertising... “
“Easily Dominate Any Market, AnySearch Engine, Any Keyword.”
Where do Splogscome from?
$ 197
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Our splog bait was picked up and used by dozens of sploggers
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Our feed is RSSjacked by at least one splogger
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Why are splogs a problem?
• Splogs undermine ranking algorithms• Splogs water down search results• Splogs threaten the Web advertising
model• Splogs indulge in “plagiarism”• Splogs skew results of market research
tools• Splogs stress the Blogosphere
infrastructure of ping servers, blog search engines, etc.
UMBCUMBCan Honors University in an Honors University in
• Blog spam identification requires different tactics than used for email and Web spam– Local features effective, but not sufficient– Lots of relational features (e.g., links, ads, IP addresses, tight
but disconnected communities) but dynamism reduces effectiveness of analysis
• Getting good training sets expensive, especially in a multilingual environment.– Minute or more a judgment
• Good opportunities for infrastructure insertion, e.g., sping free ping servers
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
http://ebiquity.umbc.edu/Annotated
in OWL
For more information
UMBCUMBCan Honors University in an Honors University in
MarylandMaryland
Questions?
UMBCUMBCan Honors University in an Honors University in