UMASS Amherst 19 th Annual Taste of the World Chef Culinary Conference June 17th, 2013
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UMASS!Amherst!19th!Annual!Taste!of!the!World!Chef!Culinary!
Conference!
!June 17th, 2013
2"
""""""""Flavor"Forecast"Tas.ng"""""""""""""""""""""""""""University"of"Massachuse8s"Amherst""""""19th"Annual"Taste"of"the"World"Chef"Culinary"Conference"
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Garam!Masala!and!Pepita!2009!
Roasted!Cumin!&!Chick!Peas!2010!
Fennel!and!Peri!Peri!2011!
Korean!Pepper!Paste!2012!
Harissa!Sauce!!2012!
Cider!Sage!&!Molasses!2013!
Dukkah!Spice!&!Nut!Blend!2013!
Japanese!Katsu!Sauce!&!Oregano!2013!
3"
Global"Flavor"Forecast®"
• Last"year,"2012,"McCormick"released"its"first"worldwide"edi.on"– With"a"family"of"brands"in"100"countries,"
McCormick"has"a"unique!vantage!point!on!flavor!around"the"world"
– Unified!global!idenRty!will"debut"in"January""
• Created"so"that"the"design,"culinary"content"and"messaging"support"every"region,"even"though"the"logos"and"wri8en"language"will"vary"
4"
Flavor"Forecast®"Process"
• YearTlong!process!of"culinary"explora.on,"data"discovery"and"insight"development"– Begins"with"a"closer"look"at"macro/microQlevel"forces"impac.ng"consumer"behavior"
– Uses"Create"It®"idea"genera.on"process"to"iden.fy"trends"and"poten.al"combina.on"
5"
Flavor"Forecast®"Contributors"
• In"the"past,"this"group"has"included"cookbook"authors,"food"writers,"bloggers,"chefs"and"mixologists"
• The"2013"team"consisted"of"McCormick’s!own!global!team!members!who:"• Track"culinary"trends,"flavors,"products,"
cuisines,"recipes"and"menus"from"around"the"globe"and"collaborate"to"iden.fy"trends"and"flavor"
• The"internaRonal!group!of!McCormick!experts"included"chefs,"culinary"kitchens,"sensory"scien.sts,"die..ans,"food"technologists,"trend"trackers"and"marke.ng"experts"
6"
Flavor"Forecast®"Findings"
• Global"collabora.ve"process"reveals"a"common"thread"connec.ng"diverse"food"cultures:""– In"kitchens"far"and"wide,"cooks"are"bringing"their"personal"
perspec.ves"to"food"and"eleva.ng"rus.c,"natural"ingredients"with"a"modern"sensibility"
• This"year’s"report"consists"of"5!globally!relevant!trends!– Brought"to"life"through"10!regional!flavor!combinaRons!(2"per"trend)""
• Highlight"the"world’s"evolving"and"intensely"personal"approach"to"food"• Showcases"the"global"breadth"and"reach"of"McCormick"knowledge"• Unique"and"influen.al"flavor"combina.ons"bring"global"trends"to"life"with"local/regional"accents""
7"
Flavor"Forecast®"History"
• 2013"is"the"13th"year"McCormick"has"produced"Flavor"Forecast®"• The"FAFH"division"has"strategically"u.lized"content"for"category"
leadership:""– Creates"customer"in.macy"by"driving"innova.on,"strategic"menu"planning"and"specific"future"menu"projects"
– FAFH"division"leverages"content"through"key"industry"presenta.ons,"public"rela.ons"ac.vi.es"and"strategic"customer"ac.vity"
• From"2000Q2006,"the"Forecast"focused"on"key!single!flavors!– Consumers"were"not"ready"to"embrace"complex"flavor"informa.on"(very"li8le"demand"for"it)"
• By"2007,"consumers"were"looking"for"more"complex"flavors,"so"it"made"sense"to"evolve!to!pairings!
• In"2012,"the"Forecast"introduced"global!flavor!combinaRons!
8"
2013!Forecast!
2012!Forecast!
2011!Forecast!
2010!Forecast! 2009!Forecast!
Emerging!Trend!
Published!Trend!
Menu!Appearance!
Mainstream!Menus!
We!are!reporRng!2T4!years!out!
Flavor"Acceptance"Curve"
9"
Forecast"Evolu.on:"2000Q2012"
2000:"Flavor"as"a"trend""
2003:"safety,"comfort,""socializing,"familiar"w/twist""
2005:"balance,"experience,"safety,"global"
2006:"trends"evolu.on"
2007:"sensory"adventure"
2008:"emo.on,"flavors"for"the"heart"
2009:"flavors"for"our"complex,"chao.c,"exci.ng"world"
2010:"convergence"of"influences"
2011:"joy"of"ea.ng"
9"
2012:"future"of"global"flavor"
*No"reports"in"2001,"2002,"2004"
10"
2009"Pairings"
Top!10!Pairings!
1. Toasted"Sesame"&"Root"Beer"
2. Cayenne"&"Tart"Cherry"
3. Tarragon"&"Beetroot"
4. Peppercorn"Mélange"&"Sake"
5. Chinese"Five"Spice"&"Ar.sanQCured"Pork"
6. Dill"&"Avocado"Oil"
7. Rosemary"&"Fruit"Preserves"
8. Garam"Masala"&"Pepitas"
9. Mint"&"Quinoa"
10. Smoked"Paprika"&"Agave"Nectar"
11"
0"
1"
2"
3"
4"
5"
6"
7"TOTAL"FLAVOR"
Cumin"Flavor"
Cinnamon"Flavor"
Clove"Flavor"
Garlic/Onion"Flavor"
Floral"Flavor"
Citrus"Flavor"
Soapy"Flavor"
Heat"
Sweet"Bi8er"
Nu8y"Flavor"
Toasted"Flavor"
Painty"Flavor"
Woody"Flavor"
Earthy"Flavor"
Musty"Flavor"
Metallic"Flavor"
Salt"
Garam"Masala" Pepitas"
12"
2009:"Trends"
12"
• Rediscovering"basics;"proving"lowQcost"cuisine"can"be"fun,"inven.ve"and"delicious."Uncomplicated"Pleasures"
• Increased"interest"in"where"food"comes"from,"how"it’s"made"and"what’s"in"it."Handcraned"Ar.stry"
• Genera.on"Y"is"driving"the"trend,"with"their"sophis.cated"palates"and"desire"for"mul.ple"flavors"in"one"bite.""
Favorite"Ingredients"ReQimagined"
• 2009"look"for"a"rise"in"S."American,"Korean,"Indian,"SE"Asian"and"further"regionaliza.on"US,"Africa,"Mexico"and"China."
Ethnic"&"Regionally"Inspired"
• Food"safety"scares,"nutri.on,"clean"label,"green."All"Natural"
• Emo.onal"connec.ons"and"authen.c;"making"us"feel"good—the"way"it"should"be"done."
Reconnect"with"Childhood"Comforts"
13"
2009:"Menu"Examples"
• Book"Bindery:"Farro"Salad:"Quinoa,"Mint,"Compressed"Cucumber,"Lemon"Oil"Mint"&"Quinoa"
• Eton:"BBQ"Pulled"Pork"Steamed"Slider:"5"spice"cured"pork"shoulder"served"with"house"bbq"sauce"and"pickle"
Chinese"Five"Spice"&"Ar.sanQCured"Pork"
• Hollywood"Brown"Derby:"Split"Roasted"Half"Chicken"with"rosemary"and"juniper,"black"and"white"barley,"apple"chutney"Rosemary"&"Fruit"Preserves"
• Sushi"Teq:"Fumasa"Margarita"1800"reposado"tequila,"organic"agave"nectar,"fresh"lime"juice,"smoked"paprika"
Smoked"Paprika"&"Agave"Nectar"
• Orfino's"Italian"Restaurant:"Avocado"over"arugula"with"queso"fresco"drizzled"with"fresh"dill"and"avocado"oil"Dill"&"Avocado"Oil"
• Colorado"Sugar"Beet"Restaurant:"Field"Greens,"shaved"fennel,"toasted"hazelnuts,"fresh"beets"and"tarragon"vinaigre8e"
"Tarragon"&"Beetroot"
14"
2010"Pairings"
Top!10!Pairings!!
1. Roasted"Ginger"&"Rhubarb"
2. Thai"Basil"&"Watermelon"
3. Caraway"&"Bi8er"Greens"
4. Bay"Leaves"&"Preserved"Lemon"
5. Almond"&"Ale"
6. Turmeric"&"VineQRipened"Tomatoes"
7. Pumpkin"Pie"Spice"&"Coconut"Milk"
8. Roasted"Cumin"&"Chickpeas"
9. Creole"Mustard"&"Shellfish"
10. Chives"&"Fish"Sauce"
15"
0"
1"
2"
3"
4"
5"
6"
7"
8"
9"TOTAL"FLAVOR"
Starchy"Flavor"
Nu8y"Flavor"
Cardboard"Flavor"
Salt"
Sweet"
Earthy"Flavor"
Musty"Flavor"
Green"Flavor"
Burlap"Flavor""
Rye"Flavor""
Soapy"Flavor""
Terpene"Flavor""
Roasted"Flavor"
Chickpeas" Roasted"Cumin"
16"
2010:"Trends"
• Best"of"restaurants"at"home."Casual,"economical,"variety"of"tastes"at"one"gathering."In"is"the"New"Out"
• Preserving"the"peak"of"ripeness"for"yearQround"enjoyment.""Always"in"Season"
• Vegetarian"menu"op.ons"growing,"or"locally"sourced,"farm/estate"meat/seafood."Meatless"on"the"Menu"
• Tastes"of"the"Global"Grill:"South"American,"Vietnamese,"Korean,"Indian,"Caribbean"inspired."Ethnic"Sizzle"
• A"renewed"apprecia.on"for"integrity"of"ingredients"and"techniques."Anything"but"basic."New"Comfort"Cuisine"
• Cocktails"elevated"to"“star"course;”"planning"foods"to"match"cocktails.""
Where"the"Cocktail"Meets"the"Kitchen"
17"
2010:"Menu"Examples"
• Buddakan:"Ginger"Crème"Caramel:"Spicy"Rhubarb"Compote,"Honey"Soy"Milk"Castella"Roasted"Ginger"&"Rhubarb"
• Indigma:"Lamb"Xacu.:"Lamb,"Coconut;"Coriander,"Curry;""Leaves,"Chiles"
Pumpkin"Pie"Spice"&"Coconut"Milk"
• Balthazar:"Grilled"Octopus"Salad"with"Chickpeas,"Roasted"Peppers"and"Cumin,"and"Lemon"Vinaigre8e."
Roasted"Cumin"&"Chickpeas"
18"
SKYCITY!RESTAURANT!!Grilled"Wild"King"Salmon,"Rhubarb"Ginger"Compote,"Wilted"Pea"Vines,"Roasted"Fingerling"Potatoes,"Micro"Herbs"
PLANET!HOLLYWOOD!!Blackened"Shrimp:"Marinated"Jumbo"Shrimp,"Blackened"and"served"with"Creole"Mustard"Sauce"
TOWER!OAKS!LODGE!!Blackened"Shrimp"Linguine:"Andouille"Sausage,"Okra,"Tomatoes,""Bell"Peppers,"and"Creole"Mustard"Cream"Sauce"
ROCK!BOTTOM!RESTAURANT!&!BREWERY!!Sides:"Caraway"Onion"Straws"
RM!SEAFOOD!!Copper"River"Sockeye"Salmon:"Tandoori"Spice,"Fava"Beans,"Ramp"Raita,"Caraway"Soubise."Downstairs"Menu."StateQofQtheQart"Sustainable"Seafood"
Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
2010:"Menu"Examples"
19"
2011"Pairings"
Top!10!Pairings"
1. Fennel"&"PeriQPeri"Sauce"
2. Pickling"Spice"&"Rice"Vinegar"
3. Roasted"Curry"Powder"&"Wild"Mushrooms"
4. Caramelized"Honey"&"Adzuki"Red""Beans"
5. Ancho"Chile"Pepper"&"Hibiscus"
6. Thyme"&"Stone"Fruits"
7. Mustard"Seed"&"Vermouth"
8. Cilantro"&"Nut"Bu8ers"
9. Herbes"de"Provence"&"Popcorn"
10. Green"Peppercorn"&"Goat’s"Milk"
Joy"of"Ea.ng!"Appe.te"for"Life!"
20"
0.0"
2.0"
4.0"
6.0"
8.0"
10.0"
12.0"
14.0"TOTAL"FLAVOR"
Anethole"Flavor"
Hay"Flavor"
Floral/Perfume"Flavor"
Musty"Flavor"
Minty"Flavor"
Vinegar"Flavor"
Green"Flavor"
Vegeta.ve"Flavor"
Earthy"Flavor"
Onion/Garlic"Flavor"
Citrus"Flavor"
Tobacco"Flavor"
Salt"
Sweet"
Sour"
Heat"
Acid"Bite"
Fennel" Peri"Peri"Sauce"
21"
2011:"Trends"
• Contras.ng"tastes,"textures"and"visual"cues"give"us"fun,"variety"and"endless"customizable"op.ons."
Craveable"Contrasts"
• Good"healthy"foods"nourish"the"body"while"balancing"the"mind’s"desire"for"delicious"flavor."Flavor"with"Benefits"
• Comfor.ng"favorites"soothe"the"mind,"heart"and"taste"buds."Soul"Sa.sfac.on"
• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet"surprise"senses"and"bring"energy"to"dining."Invigora.ng"and"Uplining"
• Regional"cuisines,"mobile"food"mania"and"accessibility"of"ingredients"increase"ability"to"add"global"flavor."
Spirit"of"Discovery"
22"
2011:"Menu"Applica.ons"
• Drink:"Hibiscus"sangria"or"margarita"• Main:"Sweet"hot"glaze"for"ribs"or"brisket"Ancho"&"Hibiscus"
• Sandwich:"Banh"mi"(egg"or"pate"with"pickled"vegetables)"• Main:"Asian"sour"beef"short"ribs"Pickling"Spice"&"Rice"Vinegar"
• App:"South"African"inspired"wings"• Main:"Mediterranean"lamb"burger"with"fennel"aioli"Fennel"&"Peri"Peri"
• Pizza:"Peanut"chicken"grilled"flatbread"with"cilantro"pesto"• Main:"Creamy"Pad"Thai,"Nut"bu8er"chicken"BBQ"Cilantro"&"Nut"Bu8ers"
• Brunch:"Eggs"with"goat’s"cheese"and"cracked"green"pepper"• Baked"veggie"lasagna"with"goat’s"milk"béchamel"Green"Peppercorn"&"Goat’s"Milk"
• Soup:"Aztecan"bean"soup"topped"with"roasted"cumin"crema"• Main:"Asian"cassoulet"with"Chinese"sausage"
Caramelized"Honey"&"Adzuki"Red"Beans"
• Drink:"PeachQgin"cocktail"• Main:"Braised"chicken"with"plums,"olives"and"capers"Thyme"&"Stone"Fruits"
• Drink:"Dirty"mar.ni"with"pepadew,"olive,"onion"garnish"• Main:"Lamb"shanks"braised"in"mustard"seed"and"vermouth"Mustard"Seed"&"Vermouth"
• Sandwich:"Curried"mushroom"quesadilla"with"cilantro"crema"• Main:"Meatless"wild"mushroom"ragu"over"tagliatelli"
Roasted"Curry"Powder"&"Wild"Mushrooms"
• App:"Herbes"de"Provence"&"garlic"bu8ered"popcorn"• Main:"HDP"popcorn"crusted"chicken"Herbes"de"Provence"&"Popcorn"
23"
THE!MELTING!POT!!Fondue"Fusion:"Garlic"Piri"Piri"(Peri"Peri)"Shrimp""
DANIEL""Celery"and"Fennel"Gazpacho"(fennel"and"spicy)""
GLADSTONE'S"""Blue"Crab"Cakes:"Arugula,"Heirloom"Cherry"Tomato"and"Fennel"With"Spicy"Remoulade""(fennel"and"spicy)"
CHINA!GRILL!!Lobster"Pancakes:"S.r"Fried"With"Wild"Mushrooms,"Red"Chili,"Scallions"&"Coconut"Milk""
MELLOW!MUSHROOM!!Thai"Dye"Pie:"Olive"Oil"and"Garlic"Base"Pizza"with"Curry"Marinated"Chicken,"Mozzarella,"Tomatoes,"Onions,"Basil,"and"a"Swirl"of"Sweet"Thai"Chili"Sauce"and"Cool"Cucumbers"
Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
CALIFORNIA!CAFE!!Wild"Mushroom"and"Thyme"Ravioli""
2011:"Menu"Examples"
24"
FARALLON""Black"Velvet"Cake:"Tcho"Chocolate"Mousse,"Hibiscus"Cocoa"Glaze,"Pecan"Crumble"
CALIFORNIA!CAFÉ!!Wild"Boar"Ribs:"Blackberry"Ancho"Chili"Barbeque"Sauce"(blackberry"would"have"tartness"like"hibiscus)"""
MESA!GRILL!!Ancho"ChileQHoney"Glazed"Salmon"""
PARK!GRILL!!Park"Grill"Burger"Toppings:"Herkimer"Cheddar,"Swiss,"Amish"Bleu,"Bu8erkase"Cheese,"Ancho"Cured"Bacon,"Balsamic"Onions,"Mushrooms"
Source:"Technomic"Menumonitor"search"Jul2010"through"Sept2011;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
NOODLES!&!COMPANY!!Bangkok"Curry:"A"Sweet"Coconut"Curry"Wok"Tossed"With"Broccoli,"Carrots,""Red"Pepper,"Onion,"Mushrooms"and"a"Light"Por.on"of"Rice"Noodles."Served"on"Cabbage"with"Black"Sesame,"Vegetarian"**"Try"With"Shrimp**"
2011:"Menu"Examples"
25"
2012"Pairings"
Top!12!Pairings"1. Cumin"with"Sofrito"2. Korean"Pepper"Paste"with"Sesame,"Asian"
Pear"&"Garlic"3. Dill"with"Mint,"Melon"&"Cucumber"4. Meyer"Lemon"with"Lemon"Thyme,"
Limoncello"&"Lemon"Peel"5. Eggplant"with"Honey"&"Harissa"6. Squash"with"Red"Curry"&"Pance8a"7. Ginger"with"Coconut"8. Vanilla"with"Bu8er"9. Red"Tea"with"Cinnamon"&"Plum"10. Grapefruit"with"Red"Pepper"11. Sweet"Soy"with"Tamarind"&"Black"Pepper"12. Blueberry"with"Cardamom"&"Corn"Masa"
26"
0"
1"
2"
3"
4"
5"
6"
7"
8"
9"
10"Total"Flavor"
Green"
Fermented"
Vegeta.ve"
Tobacco"
Heat"
Sweet"
Musty"
Bi8er"
Earthy"
Woody"Astringent"
Fruity"
Floral"
Starchy"
Sour"
Trashy"
Toasted"
Rubber"Sulfur"
Eggy"Sulfur"
Fruity"Sulfur"
Nu8y"
Korean"Pepper"Paste" Sesame" Asian"Pear" Garlic"
27"
0"
2"
4"
6"
8"
10"
12"Total"Flavor"
Green"
Musty"
Floral"
Sweet"
Bi8er"
Caramelized"
Trashy"
Fruity"Vegeta.ve"
Tobacco"
Onion"
Burlap"
Soapy"
Sour"
Salt"
Heat"
Honey" Harissa"
28"
2012:"Trends"
• Chefs"inspired"by"founda.onal"flavors"are"finding"a"way"to"balance"modern"flair"with"cultural"authen.city."Honoring"Roots"
• Flavor"fana.cs"searching"for"the"ul.mate"taste"experience"through"quality"ingredients,"flavors"and"textures."
Quest"for"the"Ul.mate"
• Fresh,"seasonal"veggies"are"dressed"to"impress"with"new"cooking"techniques"and"inven.ve"bursts"of"flavor.""Veggies"in"Vogue"
• Exci.ng"pops"of"spicy,"sour,"herbal"and"sweet"surprise"senses"and"bring"energy"to"dining."Simplicity"Shines"
• Balancing"bold"flavor"with"hunger"for"health"is"key"to"achieving"wellness"goals,"without"sacrificing"enjoyment"Flavorful"Swaps"
• Blending"inspira.ons"and"shedding"the"confines"of"tradi.onal"“rules”"equals"a"renewed"permission"to"have"fun."
No"Boundaries"
29"
2012:"Menu"Applica.ons"
• Side:"Almond"&"Date"Bulgur"Salad"with"Sofrito"• Main:"Sofrito"Stuffed"Skirt"Steak;"Spanish"Rice"with"Chorizo,"Sofrito"&"Cumin"Cumin"with"Sofrito"
• App:"Korean"BBQ"Wings;"JicamaQwrapped"short"ribs"with"Asian"Pear"Slaw"• Main:"Grilled"Pork"TQBone"with"Compound"Bu8er"
Korean"Pepper"Paste"with"Sesame,"Asian"Pear"&"Garlic"
• Drink:"Gin"&"Tonic"• Soup:"CucumberQHerb"Gazpacho"with"Watermelon"Croutons"• Sandwich:"Gyro"with"Cucumber"Melon"Tzatziki"
Dill"with"Mint,"Melon"&"Cucumber"
• Main:"Riso8o"with"Lamb"Chops"• Dessert:"Ul.mate"Lemon"Tarts"with"Limoncello"Blackberries;"Meyer"Lemon"Sorbet"
Meyer"Lemon"with"Lemon"Thyme,"Limoncello"&"Lemon"Peel"
• Side:"Eggplant"&"Goat"Cheese"Torte"with"Honey"Harissa"Sauce"• Soup:"Eggplant"Soup"with"Harissa"• Sandwich:"Eggplant,"Honey"&"Harissa"Grilled"Chicken"Caponata"
Eggplant"with"Honey"&"Harissa"
• Salad:"Squash"Ribbons"with"Red"Curry"Vinaigre8e"• Soup:"Squash,"Red"Curry"&"Pance8a"Soup"• Main:"Squash,"Red"Curry"&"Pance8a"Steamed"Mussels"
Squash"with"Red"Curry"&"Pance8a"
30"
2012:"Menu"Applica.ons"
• Sandwich:"Coconut"Shrimp"Po"Boy"with"Ginger"Remoulade"• Main:"Braised"Cod"with"GingeredQCarrot"Coconut"Sauce"• Dessert:"Coconut"Ginger"Macaroons"
Ginger"with"Coconut"
• App:"Vanilla"Bu8er"Shrimp"Rolls"• Drink:"Bu8erscotch"Vanilla.ni"• Main:"Gnocchi"with"Spinach"
Vanilla"with"Bu8er"
• Sandwich:"Red"Tea,"Cinnamon"&"Plum"Pulled"Pork"• Main:"Glazed"Pork"Loin"with"Plum"Farce;"Red"TeaQSmoked"Sea"Bass"with"Cinnamon"Caramelized"Apples"
Red"Tea"with"Cinnamon"&"Plum"
• Drink:"Grapefruit"&"Red"Pepper"Gin"Fizz"• App:"Grilled"Oysters"with"Grapefruit"&"Red"Pepper"Relish"• Main:"Cuban"Grilled"Chicken"with"Salsa"Fresca"
Grapefruit"with"Red"Pepper"
• App:"Tofu"Kabobs"• Main:"Steak"&"Eggs"with"Potato"Ros."&"Asian"Steak"Sauce;"Sweet"Soy,"Tamarind,"Black"Pepper"&"Beef"Potpie"
Sweet"Soy"with"Tamarind"&"Black"Pepper"
• Drink:"Blueberry"Cardamom"Mexican"Atole"• App:"Spiced"Duck"Arepas"with"Blueberry"Port"Sauce"• Dessert:"Sweet"Dessert"Tamale"
Blueberry"with"Cardamom"&"Corn"Masa"
31"
THE!CALIFORNIA!GRILL!!!Sopressata"Salami"Flatbread:"Cilantro"Sofrito,"Roasted"Mushrooms,"Taleggio,"Balsamic"Syrup""
FLOUR""Soup"Of"The"Day"Thursday:"Roasted"Red"Curry"Squash"with"Apple"&"Herbs""
RED!GINGER"""Dragon"Wings:"Panko"Crusted"Boneless"Chicken"Breast""wings","Spicy"Korean"Red"Pepper"Sauce,"S.lton"Blue"Cheese"Cream""
FIGO!PASTA!!FIGO"Favorite"Soup:"Coconut,"Carrot"And"Ginger""
CLIFF!HOUSE!Braised"Penn"Cove"Mussels:"With"House"Made"Harissa"Caramelized"Onions"Anchor"Steam"Beer,"Grilled"Herb"Bread"
SALTY’S!ON!ALKI!BEACH!!Maine"Lobster"Tail:"Vanilla"Bu8er"Roasted,"Cauliflower"Puree,"Jumbo"Asparagus""
Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
2012:"Menu"Examples"
32"
BACCHANALIA""Gulf"Crab"Fri8er:"Thai"Pepper,"Avocado,"Asian"Pear,""Grapefruit"
DISH!RESTAURANT!!Vegetable"Crepe:"Corn"Masa/Asparagus/Spinach/Squash/Corn/"Avocado/"Vegetarian"D’Affinois/Poblano"Coulis/Nopales"&"Black"Garlic"Chutney"
PRIVATE!SOCIAL!!Wild"Boar"Ribs:"Tamarind"BBQ"Sauce,"Yukon"Potato"Salad,"Brussel"Slaw"""
BOOM!NOODLE!!Mochi"Trio:"Chocolate"with"Pink"Peppercorn"Crumble"Vanilla"with"Miso"Crumble"Strawberry"with"Blueberry"Cardamom"Sauce"""
LEGAL!SEAFOOD!!Apple"Sangria:"Absolut"Orient"Apple,"Becherovka,"Plum"Wine,"Sparkling"Cider,"Cinnamon"""
Source:"Technomic"Menumonitor"search"April"2012"through"Sept2012;"all"day"parts,"All"U.S."Classifica.ons,"Cuisines,"Regions,"Segments"
BACCHANALIA"
2012:"Menu"Examples"
33"
2013!FLAVOR!FORECAST!
Big"Picture""Trend"Watch"2013"Flavor"Combina.ons"
34"
Health/!Wellness! Convenience!
Sensory!
Source:(McCormick(2004,(DataMonitor(Beyond(Convenience(Report(December(2006,(McCormick(2009,(McCormick(2010,(McCormick(2012(
Social!responsibility!
GlobalizaRon! Economy!
Accessible Now & “Healthy”
Fresh, Easy & “Appropriately” Fast w/Top Flavor & Quality
Experiential, “Questing”
& “Healthy Life”
Incredibly"Mul.dimensional"
Global"Consumer"Mega"Drivers"
35"
Evolu.on"of"Cuisines"
90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"
Japanese" " "Prepara.ons"&"Ingredients"
Ginger!Sushi! Miso/Tofu! Tempura!!Wasabi!
Tappenyaki!!!Green!Tea!Yakitori!
Omakase!!!Kombu!Shichimi!togarashi!Okonomiyaki!
90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"
Mexican""""""TexQMex" "" "Authen.c"&"Regionaliza.on""""""""""(familiar"w/twist"i.e."early"fusion)" ""
Margaritas!Guacamole!Salsa!&!Chips!Enchiladas!
Fajitas!Burritos!Mexican!Rice!Quesadillas!
Fish!Tacos!Cilantro,!Cumin!Chipotle!Annafo!!
Mole!!!!!!!!Pueblan!Barbacoa!!!!!!Oaxacan!Prickly!Pear!!!Yucatan!!Chilies !!!!!!!!!Masa !!
36"
Evolu.on"of"Cuisines"“Regionaliza.on"of"Ethnic"is"#1"ethnic"food/cuisine”"
90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"
Italian!!!!!!!!!!!!!!!!!!!!!!!AuthenRc!&!RegionalizaRon!!!Alfredo"Penne"Espresso"
Gourmet"Pizzas"Tiramisu"
Gelato"Nutella"Authen.c"Bolognese"
Parmigiano"Reggiano"Fresh" ""Mozzarella"
90’s" "2000"""" """2003" 2005"2007" 2009"" "BEYOND"
Asian! ! !!Pan!Asian ! !AuthenRc!&!RegionalizaRon!(familiar!w/twist!i.e.!early!fusion)! !!
Oriental"Soy"Sauce"
ChineseQ"Take"Out"
Pan"Asian"Teriyaki"
Bura8a ""Mozzarella"Limoncello"
Sicilian"Fregola"Farro"
Asian"Wasabi"
Japanese"Szechwan"Thai"
Vietnamese"Malaysian"Cambodian"Cantonese"
Indonesian"Korean""
Source:"NRA/ACF"2011"Survey"
37"
• We!are!obsessed!with!food!and!cooking!!• New!generaRon!of!apps!for!tablets!
– Will!cookbooks!be!obsolete?!!– CIA’s!Professional!Chef!app!T!$49.99!
• Top(Chef(and"Hell’s(Kitchen:"9th"Season""• Food"Network"spin"offs:!
• The!Chew,"ABC’s"Cooking"Talk"Show"• Delicious!TV’s!Vegan"Mashup"• Bravo’s!Around"the"World"in"80"Plates"• Hot"Foodie"Website"Eater!Na.onal"&"City!
• Online"food"newsle8ers"proliferate"ex."Gilt"• Food!Trucks!Tweet,!Four!Square,!become!bricks!• Chowhound"sec.ons"on"beer!and!food!media!• “Foodie”!defined!on!Wikipedia!
Dubai’s"Red"Tomato"Pizza"
The"Fruits:"Cooking"4G"
38"
Trend"Watch"
NO!APOLOGIES!NECESSARY:!
Diving"headfirst"into"sumptuous"flavors"
to"enjoy"the"gra.fica.on"of"a"
momentary"escape."
PERSONALLY!HANDCRAFTED:!A"handsQon"approach"to"
showcasing"the"very"best"of"ourselves."
EMPOWERED!EATING:!
Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"
flexible"approach."
HIDDEN!POTENtIAL:!A"wasteQnot"mentality,"
uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient."
GLOBAL!MY!WAY:!Discovering"the"unlimited"flavor"possibili.es"of"
global"ingredients,"beyond"tradi.onal"roles"in"“ethnic”"
cuisines."
5!TREND!FORCES!SHAPING!THE!WORLD!OF!FLAVOR!
39"
Trend Flavor!CombinaRon
No!Apologies!Necessary 1."Decadent"Bi8er"Chocolate"with"Sweet"Basil"&"Passion"Fruit
2."Black"Rum"with"Charred"Orange"&"Allspice
Personally!Handcraoed 3."Cider"with"Sage"&"Molasses
4."Smoked"Tomato"with"Rosemary,"Chile"Peppers"&"Sweet"Onion
Empowered!EaRng 5."Farro"Grain"with"Blackberry"&"Clove
6."MarketQFresh"Broccoli"with"Dukkah"(blend"of"cumin,"coriander,"sesame"and"nuts)
Hidden!PotenRal 7."Hearty"Meat"Cuts"with"Plantain"&"S.ck"Cinnamon
8."Ar.choke"with"Paprika"&"Hazelnut
Global!My!Way 9."Japanese"Katsu"Sauce"with"Savory"Oregano
10."Anise"with"Cajeta"(Mexican"caramel"sauce)
Introducing:"2013"Flavor"Combina.ons"
40"
No"Apologies"Necessary"
• Food"lovers"are"making"the"conscious"choice"to"stop"and"enjoy"the"moment"– Savoring"each"detail"of"the"ea.ng"experience"
• Rebelling"against"the"“alwaysQon”"mindset"of"modern"life"and"escaping"from"everyday"demands"
• Patrons"are"craving"sumptuous"flavors"that"provide"sa.sfac.on"
• Chefs"are"combining"indulgent"flavors"that"sa.sfy"all"of"the"senses"
41"
An(intensely(indulgent"combo"that"delights"all"the"senses."
NO!APOLOGIES!NECESSARY:!Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape."
1."Decadent"Bi8er"Chocolate"with"Sweet"Basil"&"Passion"Fruit"
• Cocoa"Basil"Biscuits"with"Passion"Fruit"Compote"Side"
• CocoaQRubbed"Ribs"with"Passion"Fruit"BBQ"Sauce"
• Cocoa"and"Basil"Dusted"Pulled"Pork"Sandwich"with"Passion"Fruit"BBQ"Sauce"
Main"
• Bi8ersweet"Chocolate"Torte"with"Passion"Fruit"Cream"
• Passion"Fruit"Cake"with"Bi8er"Chocolate"and"Basil"Ganache"
Dessert"
42"
An(instant(tropical(getaway,"this"sultry"collision"balances"richness"and"warmth.(
NO!APOLOGIES!NECESSARY:!Diving"headfirst"into"sumptuous"flavors"to"enjoy"the"gra.fica.on"of"a"momentary"escape."
2."Black"Rum"with"Charred"Orange"&"Allspice"
• Charred"Orange"Colada"Drink"
• Grilled"Shrimp"with"Charred"Orange,"Allspice"and"Black"Rum"Glaze"over"Coconut"Rice"
Appe.zer"or"Main"
• Charred"Orange"Sorbet"with"Warm"Rum"Sauce"and"Spiced"Cookie"Bars"
• Black"Rum"Charred"Orange"and"Allspice"Paletas"(popsicles)"
Dessert"
43"
Personally"Handcraned"
• Chefs"are"taking"a"handsQon"approach"to"food"
• Personally"crea.ng"and"perfec.ng"signature"ingredients"and"recipes"– Handcraned"ketchup,"sauces,"jams,"etc."
• Enjoyment"of"pu|ng"extra"work"and".me"to"showcase"their"very"best"dishes"
• Communi.es"of"chefs"are"coming"together"to"share"their"ea.ng"experiences"
44"
RusKc(and(comforKng,"this"combo"brings"natural"goodness"to"every"meal"of"the"day."
!
PERSONALLY!HANDCRAFTED:!
A"handsQon"approach"to"showcasing"the"very"best"of"ourselves."
3."Cider"with"Sage"&"Molasses"
• MolassesQBourbon"Sour"Cocktail"Drink"
• Fried"Chicken"and"Waffles"with"MolassesQCider"Syrup"
• Seared"Brined"Pork"Chops"with"Cremini"Mushrooms,"Bacon"and"Shallots""
Main"
• Apple"Sage"Tarte"Ta.n"Dessert"
45"
0"
2"
4"
6"
8"
10"
12"Total"Flavor"
Bi8er"
Fruity"
Fermented"
Floral/Perfumey"
Sour"
Astringent"
Green"
Medicinal"Pine"
Woody"
Earthy/Dirty"
Metallic"
Pruney"
Musty""
Caramelized"
Sweet"
Cider" Sage" Molasses"
46"
Smoky,(sweet(and(spicy(flavors(energize"handcraned"ketchup,"sauces,"jams"and"more.(
4."Smoked"Tomato"with"Rosemary,"Chile"Peppers"&"Sweet"Onion"
!
PERSONALLY!HANDCRAFTED:!
A"handsQon"approach"to"showcasing"the"very"best"of"ourselves."
• Smoked"Tomato"and"Poblano"Bisque"with"Rosemary"Cornbread"Croutons"Appe.zer"
• Rosemary"Smoked"Tomato"Jam"and""""""""""""""Poached"Egg"on"Rus.c"Bread"Sandwich"
• Smoked"Tomato"Chicken"Paella"• Angus"Burger"with"Smoked"Tomato"Rosemary"Chutney,"Grilled"Sweet"Onions,"Provolone"Cheese""
Main"
47"
0"
2"
4"
6"
8"
10"
12"
14"Total"Flavor"
Bi8er"
Smoky/Ashy"
Earthy/Dirty"
Sour"
Umami"
Green"
Vegeta.ve"
Woody"
Heat"
Pine"Medicinal"
Minty"
Tea"
Hay"
Caramelized"
Sulfur"
Boiled"
Ro8en/Trashy"
Sweet"
Musty"
Smoked"Tomato" Rosemary" Chile"Pepper" Sweet"Onion"
48"
""""Empowered"Ea.ng"
• People"are"shining"their"rela.onship"with"food"– Developing"a"more"personal"connec.on"to"food"and"their"overall"health"
– Choosing"from"diverse"ea.ng"plans"that"can"be"tailored"to"their"everyday"lifestyle"
– Feeling"empowered"by"food"and"finding"“what’s"right"for"me”"
• Chefs"are"offering"more"healthful"menu"op.ons"– Grains,"fresh"fruits"and"vegetables"to"meet"consumer"demand"
49"
Healthy(ancient(grain(rediscovered"with"powerful"hits"of"fruit"and"spice.(
EMPOWERED!EATING:!
Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach."
5."Farro"Grain"with"Blackberry"&"Clove"
• Swiss"Chard"and"Farro"Salad"with"Blackberry"Clove"Vinaigre8e"Side"
• Chilled"Farro"Salad"with"Arugula,"Clove"Macerated"Blackberries,"Roasted"Shallots"and"Lemon"Vinaigre8e"
Salad"
• Farro"“Rice”"Pudding"with"Clove"and"Blackberries"Dessert"
50"
SaKsfying(flavors(and(textures,"mixing"unexpected"varie.es"of"broccoli"with"Middle"Eastern"spice"blend.(
6."MarketQFresh"Broccoli"with"Dukkah"(blend"of"cumin,"coriander,"sesame"and"nuts)"
EMPOWERED!EATING:!
Crea.ng"health"and"wellness"harmony"through"a"highly"personalized,"flexible"approach."
• Dukkah"Spice"Blend"Seasoning"
• DukkahQSpiced"Riso8o"with"Chinese"Broccoli"Side"
• DukkahQCrusted"Fish"with"Chinese"Broccoli"&"Red"Len.ls"
• Chilled"Chinese"Dumplings"with"Creamy"Dukkah"Sauce"
Main"
51"
0"
2"
4"
6"
8"
10"
12"Total"Flavor"
Green"
Musty"
Bi8er"
Sour"
Carvone"
Citrus"
Burlap"
Nu8y"
Onion"
Garlic"Floral/Perfumey"
Soapy"
Medicinal"
Toasted"
Cedar/Woody"
Starchy"
Heat"
Salt"
Anethole"
Astringent"
Dukkah"
52"
Hidden"Poten.al"
• Uncovering"the"possibili.es"locked"within"ingredients"– Finding"stunning"flavors"in"ingredients"from"produce"to"proteins"
– Transforming"underQu.lized"parts"into"extraordinary"meals"
• For"example:"Leaves,"stems,"less"familiar"cuts"of"meat"– Using"crea.ve"cooking"methods"to"coax"full"flavors"out"of"every"part"of"an"ingredient"
53"
A(new(take(on(meat(and(potatoes,"these"ingredients"inspire"crea.ve"approaches"that"unlock"their"full"flavor"poten.al.(
HIDDEN!POTENIAL:!
A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient."
7."Hearty"Meat"Cuts"with"Plantain"&"S.ck"Cinnamon"
• Lamb"or"Pork"Meatball"Sub"with"Cinnamon"Tomato"Sauce,"Plantain"Chips"and"Tahini"Sauce""
Sandwich"
• Lamb"and"Plantain"Konas"with"TomatoQYogurt"Sauce"
• CinnamonQBraised"Lamb"Shanks"with"Mashed"Plantains"
Main"
• Grilled"Skirt"Steak"with"Plantain"Chimichurri"over"Cinnamon"Scented"Rice"Main"
54"
Ingredients(you(thought(you(knew"invite"new"explora.on"to"unleash"their"deliciously"versa.le"starring"quali.es.(
8."Ar.choke"with"Paprika"&"Hazelnut"
HIDDEN!POTENIAL:!
A"wasteQnot"mentality,"uncovering"the"fullest"flavors"from"every"last"part"of"the"ingredient."
• Ar.choke"Dip"with"Smoked"Paprika"Cros.ni"and"Toasted"Hazelnuts"
• Hazelnut"Stuffed"Ar.chokes"with"Smoked"Paprika"Aioli"
Appe.zer"
• "Steamed"Mussels"and"Ar.chokes"with"Hazelnut"Gremolata"
Appe.zer"or"Main"
• Linguini"Pasta,"Grilled"Chicken"Ar.choke"Hearts,"Kalamata"Olives"and"Smoked"Paprika"and"Hazelnut"Bu8er"
Main"
55"
Global"My"Way"
• Exploring"new"ways"of"cooking"and"ea.ng"through"global"ingredients"– Chefs"are"incorpora.ng"global"condiments"and"spices"into"everyday"cooking""
• Highligh.ng"regional"flavors"in"a"personalized"way"
• Crea.ng"versa.le"pairings"to"develop"savory"dishes"and"desserts"
"
56"
Tangy(flavors(of(BBQ(and(steak(sauce(create"the"next"goQto"condiment.(
GLOBAL!MY!WAY:!Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in"
“ethnic”"cuisines."
9."Japanese"Katsu"Sauce"with"Savory"Oregano"
• Chicken"Tamales"with"Katsu"Picante"Sauce"Appe.zer"
• Greek"Style"Cold"Udon"Noodle"Salad"with"Katsu"Oregano"Vinaigre8e"Salad"
• Oregano"Breaded"Pork"Cutlet"with"Apple"Katsu"Sauce"Main"
57"
0"
1"
2"
3"
4"
5"
6"
7"
8"
9"
10"Total"Flavor"
Medicinal"
Hay"
Minty"
Green"
Musty"
Woody"
Bi8er"
Fruity"
Clove"
Cinammon"
Vegeta.ve"
Vinegar"
Caramelized"
Heat"
Sour"
Sweet""
Salt"
Numbing"
Acid"Bite"
Katsu"Sauce" Savory"Oregano"
58"
Sweet,(rich(delight(transports"desserts"and"savory"dishes"to"new"places.(
10."Anise"with"Cajeta""(Mexican"caramel"sauce)"
GLOBAL!MY!WAY:!Discovering"the"unlimited"flavor"possibili.es"of"global"ingredients,"beyond"tradi.onal"roles"in"
“ethnic”"cuisines."
• Cajeta"Fruit"and"Nut"Warm"Brie"Appe.zer"
• Sweet"and"Savory"Pork"Tenderloin"S.rQFry"
• Fried"Bunuelos"with"Cajeta"and"Strawberry"Salsa"
Main"
• Creamy"Cajeta"Caramel"with"Anise"Dessert"
59"
Ques.ons?"
h8p://www.mccormick.com/FlavorForecast"h8p://www.mccormickforchefs.com"